MARKETINGADVERTISING OPPORTUNITIESARTWORK SPECIFICATIONS

ASCTA is the Australian Swimming Coaches and Teachers Association (ASCTA), and is the home for swimming Coaches, swimming and water safety Teachers and Swim Schools in Australia. We have a range of priorities for the further development of the Learn-to-Swim & Water Safety Industry and the sport of swimming.

ASCTA is a corporate entity, a registered charity owned by its members and a not for profit Registered Training Organisation with business objectives and a special interest group dedicated to providing service to its Members and acting as an advocate on their behalf.

Swim Australia is ASCTA’s Learn-to-Swim and Water Safety Industry Development division, primarily delivering products, services and professional development programs for Swim Schools. Swim Australia was launched in 1997 by the Australian Federal Minister for Sport and Recreation.

Swim Australia has provided the Swim School sector of the aquatics industry with exceptional guidance and direction to help the industry network grow and improve standards.

We are the home for Coaches, Teachers and Swim Schools. A place where they belong, connect with others, advance their careers and feel empowered.

Continuous improvement of Coaching and Teaching techniques and methodologies and Swim School operations to enable and inspire all participants and athletes to grow and develop.

We are a voice for Coaches, Teachers and Swim Schools. We provide valuable resources and opportunities to learn, network and collaborate.

Our Purpose | Why We Exist

Our Value | What We Do

Our Promise | How We Deliver

Our MISSION

We act with integrity

We arestronger together

We fuelthe passion

We achieveongoing excellence

Developing Lifelong Swimmersto Thrive and Succeed

8,000active

members

Our Partners / Stakeholders

Optus Junior Dolphins

Swimming AustraliaDept of Education WA

Royal Life Saving

VorgeeAutocoach

Gold Class Swimming

Make It CheaperKids Alive

AIA Insurance

Qld Dept of Sport & Recreation

Vo

rgee

Swim

min

gVIC

Optus Junior DolphinsSwimmingQLD

WorldwideSwim School

Au

toco

ach

Gold Class Swimming

Make It Cheaper

VorgeeAIA Insurance

Make It Cheaper

Au

stra

lian

Wat

er

Safe

ty C

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nci

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Kids Alive

Qld Dept of Sport & Recreation

SwimmingNSW

Make It Cheaper

Kids Alive

Fitness Industry AwardATO GST ExemptionCoach Education & Accreditation

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VO

CA

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forCoaches,Teachers &Swim Schools

1 International Conference (Singapore)

1 National Conference4 State Conferences12 SwimINFO Conferences

EDU

CA

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NEV

ENT

S H

ELD

625 Courses181 Current Presenters12 International21 Assistant Presenters

forCoaches,Teachers &Swim Schools

697 ASCTA CONFERENCE ATTENDEES

WE ATTENDED16 STATE, NATIONAL AND INTERNATIONAL EVENTS

AND VISITED 73 SWIM SCHOOLS

4Journals

200,000Swimming Matters

40E-Newsletters

TAKING THE LEAD

1,000Social Media Posts

WE DELIVERED

Resources

Over 1/2 milliondistribution

Coaches

SwimSchools

Contacts

Teachers

OUR COMMUNITY

MemberEngagement

PracticalCoach

Development

SATCourses

Re�developed

NewIT

Platform

WHAT'S COMING UP

forCoaches,Teachers &Swim Schools

SNAPSHOT 2017/2018

30,000connections

Teachers Coaches Swim Schools

80

00 active members

Swimming WA

SwimmingSA

SWIMMINGMATTERS365days

Swim Australia’s official newsletter for Parents

2018/19

for parents on learn to swim

Just like learning to walk or to crawl, learning to swim is a loco motor skill that requires lots of time and practice to achieve. A child having just one half hour lesson each week for 52 weeks of the year will only accrue 26 hours of swim lesson time over a year. The more time children spend in the water the quicker they will learn to swim.

1. Time in the water

8TOPTIPS

Learning to swim is like wearing a seat belt or a bike helmet. Until you can swim it’s simply not negotiable. Children don’t have the maturity to understand they are at risk around water. Provided parents are comfortable with the teaching methods used at their swim school and the children are treated with respect, then they need to have the courage of their conviction that learning to swim is an important priority.

2. Not negotiable

Not just with swimming, but any locomotor skill needs to be practiced over and over to be remembered. This can seem monotonous and sometimes children might say they don’t want to learn to swim anymore. Feel confident that they are only being asked to persevere for such a small amount of time. Learning to stick with something rather than giving up too easily is a very healthy life lesson.

3. Reinforce the skills

Having the ability to swim around a backyard pool doesn’t necessarily mean a child is strong enough to cope in an unfamiliar or stressful situation. Swimming ability can deteriorate rapidly under stress, the more skilled the child in the first place the greater the chances of survival.

4. How much skill is enough?

Advertising Options

Swimming in Australia JournalQuarterly Journal featuring coaching and teaching strategies, high performance and technical information, learn to swim, youth development and swim school management. Shared knowledge of experiences in the swimming community, up-to-date industry information and latest news and events.

Delivered to all ascta members and Swim Australia swim schools Australia-wide.

ASCTA Swim Australia E-Splash e-newsletterFortnightly newsletter showcasing current events, opportunities in our swimming community and special member offers.

Swim Australia SwimUPDATEMonthly newsletter emailed to all Swim Teachers and Swim Schools highlighting happenings in our swimming community

Swim Australia Swimming MattersAnnual e-brochure emailed to all Swim Teachers and Swim Schools featuring helpful tips and information for parents.

asctaConvention Program1 edition in lead-up to annual asctaConvention detailing courses, keynote speakers and special functions.1 final convention program for all attendees (approx. 700).

asctaConvention Trade PassportFeaturing all Trade Exhibitors at asctaConvention, attendees are entered into a prize draw for visiting trade stalls and having their passport stamped barcode digitally scanned.

For advertising pricing and specifications, refer to next page.

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SWIM TEACHER

BECOME ASWIM AUSTRALIATM

EDUCATED TRAINED QUALIFIED LICENCEDSWIMMING & WATER SAFETY

BABIES & TODDLERS

INDIGENOUS AQUATICS

CPR FIRST AID

LEARNERS WITH DISABILITY

ADOLESCENTS & ADULTS

COMPETITIVE SWIMMING

POOL LIFEGUARD

SWIMMINGAUSTRALIAIN

NEW TECHNOLOGY FOR COACHES KIDS OF THE RED CENTRE OPEN WATER SWIMMING MEMBERSHIP UPDATE

MARCH 2018

JOURNAL OF THE AUSTRALIAN SWIMMING COACHES AND TEACHERS ASSOCIATION & SWIM AUSTRALIA

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REACH OVER 3,500 Coaches, 10,000 Teachers,500 Swim Schools, 23,000 Subscribers

ASCTA Website Advertisement (300 pixels wide x 300 pixels high)Includes artwork, text and link to one PDF or website Monthly $50.00 (incl GST) per month 3 months $100.00 (incl GST) total 12 months $300.00 (incl GST) total

Swim Australia Teacher Portal Advertisement (300 pixels wide x 300 pixels high)Includes artwork, text and link to one PDF or website Monthly $50.00 (incl GST) per month 3 months $100.00 (incl GST) total 12 months $300.00 (incl GST) total

ASCTA Swim Australia E-Splash e-newsletter - fortnightly

Circulation: approx 18,500 emails every fortnight Australia-wide plus online access Advertisement (650 pixels wide x 200 pixels high) $300.00 (incl GST)Includes artwork, text and link to one PDF or website in 1 E-Splash Newsletter

Swim Australia Swim Update e-newsletter - monthly

Circulation: approx 5,000 emails monthly Australia-wide plus online access Advertisement (650 pixels wide x 400 pixels high) $300.00 (incl GST)Includes artwork, text and link to one PDF or website in 1 monthly Swim Update

Swim Australia Swimming Matters e-brochure - annually

Circulation: 250,000 Australia-wide plus online access Banner Advertisement (180mm wide x 55mm high) $300.00 (incl GST) in 1 annual publication

asctaCONVENTION Program 2019 - 1 edition per year

Circulation: distributed May 2019One 16 page A4 Booklet printed in lead-up to asctaConvention 2019

Advertisements are included as part of asctaCONVENTION Trade PackageSizes available:

Advertising Options

• All artwork and photos supplied must be high resolution (minimum 300dpi) in PDF, eps or jpeg format, converted to CMYK. Artwork below this resolution will not be accepted

• Please add 3mm bleed if applicable to advertisement artwork• All text is to be converted to outlines

1/8 page (90mm wide x 65mm high) 1/4 page (90mm wide x 130mm high) 1/2 page (180mm wide x 130mm high)

BEHAVIOUR MANAGEMENT PERSONAL PERFORMANCE 7 TIPS FOR SWIM SCHOOL RETENTION

SWIMMINGAUSTRALIA

INSEPTEMBER 2018

JOURNAL OF THE AUSTRALIAN SWIMMING COACHES AND TEACHERS ASSOCIATION & SWIM AUSTRALIA

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Swimming in Australia Journal Advertising Rates64 page printed Journal

Circulation: approx 3300 per quarter Australia-wide plus online access(all quoted prices include GST) Single Issue 4 issues1/8 page (185mm wide x 85mm high) $500.00 $1,500.00

1/4 page (90mm wide x 130mm high) $950.00 $3,000.00

1/2 page (185mm wide x 130mm high) $1,500.00 $5,500.00

Full page(210mm wide x 297mm high + 3mm bleed) $2,200.00 $8,000.00

Back page(210mm wide x 297mm high + 3mm bleed) $2,500.00 $9,000.00

New Artwork for any advertisement, any size* Once only charge $300.00* *Artwork fee applies for new artwork. No charge for using pre-existing artwork or press ready artwork supplied by client.*Charges will apply for amendments to existing artwork.

• All artwork and photos must be supplied at high resolution (minimum 300dpi) in PDF, eps or jpg format, converted to CMYK. Artwork and photos below this resolution will not be accepted.

• Add 3mm bleed if applicable to advertisement artwork• All text is to be converted to outlines• Finished artwork to be submitted by due date for each Journal deadline

Advertisement Artwork specifications

All content submitted for consideration to be included in the Swimming in Australia Journal must include one or more of the following:

• Be Educational / Informative / Add Value• Relevant to the needs of Coaches, Teachers and/or Swim Schools• Showcase successes, innovation and interesting events• Share stories relating to our swimming community• Articles must be for industry benefit, not self-promotion• Please write in first person, present or future tense where possible

Content specifications

GET

NOTICED!

Advertising - Journal

WE CANCUSTOM DESIGN

YOUR ADVERTISEMENTFOR ANY ASCTA

SWIM AUSTRALIAPUBLICATION

Content / Press Ready Advertisement Artwork due datesJournal Issue Sept 2018 Dec 2018 March 2019 June 2019

Content & Advert Artwork Due Date: 27 July 2018 12 Oct 2018 8 Feb 2019 10 May 2019

Increase your

Mix ‘n’ Match advertising to suit your needs

SWIMMINGAUSTRALIA

IN

NEW TECHNOLOGY FOR COACHES KIDS OF THE RED CENTRE OPEN WATER SWIMMING MEMBERSHIP UPDATE

MARCH 2018

JOURNAL OF THE AUSTRALIAN SWIMMING COACHES AND TEACHERS ASSOCIATION & SWIM AUSTRALIA

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A regular email to ASCTA Members and Non-Members. Receiving this email indicates current membership of ASCTA.

E-SPLASHE-SPLASH

SWIMMINGMATTERS365days

Swim Australia’s official newsletter for Parents

2018/19

for parents on learn to swim

Just like learning to walk or to crawl, learning to

swim is a loco motor skill that requires lots of time

and practice to achieve. A child having just one

half hour lesson each week for 52 weeks of the

year will only accrue 26 hours of swim lesson time

over a year. The more time children spend in the

water the quicker they will learn to swim.

1. Time in the water8TOPTIPS

Learning to swim is like wearing a seat belt or a

bike helmet. Until you can swim it’s simply not

negotiable. Children don’t have the maturity

to understand they are at risk around water.

Provided parents are comfortable with the

teaching methods used at their swim school and

the children are treated with respect, then they

need to have the courage of their conviction that

learning to swim is an important priority.

2. Not negotiable

Not just with swimming, but any locomotor

skill needs to be practiced over and over to be

remembered. This can seem monotonous and

sometimes children might say they don’t want to

learn to swim anymore. Feel confident that they

are only being asked to persevere for such a small

amount of time. Learning to stick with something

rather than giving up too easily is a very healthy

life lesson.

3. Reinforce the skills

Having the ability to swim around a backyard pool

doesn’t necessarily mean a child is strong enough

to cope in an unfamiliar or stressful situation.

Swimming ability can deteriorate rapidly under

stress, the more skilled the child in the first place

the greater the chances of survival.

4. How much skill is enough?

visibilityvisibilityGet seen in all the right places with one of our engaging package deals.

Swimming in Australia JournalEmail Direct MarketingSocial MediaWebsiteasctaConvention

Promoteyour service,

product,event or

swim school

Advertising PackagesAdvertising Package 1• asctaConvention Platinum Trade• 4 x half page advertisements in Swimming in Australia Journal

(1 advertisement per edition/quarterly)• 4 x banners ASCTA/Swim Australia e-splash e-newsletter• 12 month banner on ASCTA website• Logo on asctaConvention print and media collateral Total Investment: $6,000 Price includes GST

Advertising Package 2• 4 x half page advertisements in Swimming in Australia Journal

(1 advertisement per edition/quarterly)• 4 x banners ASCTA/Swim Australia e-splash e-newsletter• 12 month banner on ASCTA website• 3 month banner on Swim Australia Teacher Portal Total Investment: $3,000 Price includes GST

Advertising Package 3• 4 x full page advertisements in Swimming in Australia Journal

(1 advertisement per edition/quarterly)• 12 month banner on ASCTA website Total Investment: $3,000 Price includes GST

Advertising Package 4• 12 month banner on ASCTA website• 12 month banner on Swim Australia Teacher Portal• 4 banners ASCTA/Swim Australia e-splash e-newsletter• 2 social media posts Total Investment: $2,000 Price includes GST

Julie EmmersonCommunications & Media Officermultimedia@ascta.com

Emily WilloughbyEvents Co-ordinator07 5494 6255 Ext.206emily@ascta.com

asctaConvention2019 Enquiriesascta / Swim Australia07 5494 6255ascta.com | swimaustralia.org.auadmin@ascta.com

General Enquiries

For more information and to book your nextdigital or print advertising contact: