Is Your Data Center Company Focused on SMART Goals? (SlideShare)
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Transcript of Is Your Data Center Company Focused on SMART Goals? (SlideShare)
In this blog post, excerpted from the eBook “Inbound Marketing for Colocation Data Centers,”
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
you’ll learn how to set client acquisition and revenue-generation goals,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
and how to explain those goals to other stakeholders in your data center company
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Design an End-to-End Solution
That Obsessively Focuses on Your SMART Goals
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
For your data center company to be successful with Inbound marketing,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
your marketing and sales plan must cover the entire Inbound Methodology:
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Attract (strangers into engaged website visitors)
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Convert (engaged website visitors into highly-qualified leads)
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Close (highly-qualified leads into new clients/tenants)
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Delight (clients/tenants into promoters and volunteer evangelists) ‒ to attract more good-fit strangers, so you can repeat the cycle
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
If all your data center is doing is some piecemeal search engine optimization, pay-per-click advertising, or social media marketing,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
and completely neglecting the rest of the funnel,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
you simply will not be successful
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Because you’re only addressing a very small portion of today’s modern buyer’s journey
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
The way to achieve this?
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Creating and promoting highly remarkable content
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Inbound Marketing through the Lens of
Major League Baseball
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Without a plan for convert, close, and delight, there’s no way to scale lead generation
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
There’s no predictable way to nurture leads into clients
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
And there’s no systematic way to delight clients for long-term retention and social media evangelism
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
All data center marketing and sales activities must focus on goals -- and not just any goals, SMART goals that are:
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Specific
• Measurable
• Attainable
• Realistic
• Time bound
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
In order to analyze return on investment (ROI), your goals must be super-specific, for example:
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Generate 1,000 marketing qualified leads (MQLs) by the end of this calendar year
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Generate $1.2 million of new monthly recurring revenue (MRR) by a specific date
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
• Increase average revenue per client from $200,000 to $800,000
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
If you’ve been using the same marketing and sales playbook at your data center for the past several years,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
there’s a good chance that your marketing and sales process no longer resonates with the ideal clients that you crave most
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
The rise and mainstream adoption of mobile, search, social, and cloud technologies has been a complete game-changer
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
that empowers potential clients to do massive amounts of research before they’re ready to talk with you
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
So it’s critical to find a way to get found in these early stage searches that help frame buying criteria
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
By establishing SMART goals that focus your data center company’s growth plan,
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
you’ll take a very important first step to being able to attract, convert, close, and delight your ideal clients
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
What are the most important SMART goals that you’re focusing on?
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Let us know your take in the Comments box below
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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.
Recommended ReadingLearn How Multi-Tenant Colo Providers Can Develop a Scalable, Data-Driven, Marketing and Sales Funnel That Powers Growth
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