Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum - Seoul, Korea
Is Content Marketing still the king | infographic
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of marketers are using content marketing of CMOs agree that custom content is the future of marketing EVERY DAY, MORE THAN 27 MILLION PIECES OF CONTENT ARE SHARED ON THE WEB Be a Content Marketing KING now… IS CONTENT MARKETING STILL THE KING? 92 % 84 % of businesses plan to increase spending on content marketing in the coming year Lead generation, brand awareness and customer acquisition are the priority goals for businesses today WHAT ARE YOUR KEY BUSINESS GOALS Content Marketing ROI has increased by in the past 3 years alone 82 % 300 % Lead Generation (86%) Brand Awareness (82%) Customer Acquisition (77%) Thought Leadership (75%) Website Traffic (66%) Lead Management (65%) Customer Loyalty (58%) Sales (49%) MOST POPULAR CONTENT MARKETING TACTICS Make your content speak about your offerings To treat your data, reach us at [email protected], +1 (425) 256 3123 Follow us : Social Media 79% Articles 78% In-person Events 62% Research Reports 23% Whitepapers 43% Content marketing is continuously growing and evolving with its gradually increasing usage by B2B and B2C marketers Understand your audience Consider the consumers’ perspective Post regularly Diversify your content Must include WIIFY (What's in it for you) and CTA (Call to action) in your content Boost your promotion with visual content ? ? ? eNewsletters 61% Case Studies 55% Blogs 51% Webinars 42% Print Magazines 42% Videos 41% Promoting Content 31% Microsites 30% Print Newsletters 25% Podcasts 16% Digital Magzines 15% Mobile 11% Virtual Conferences 11% Ebooks 9%
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Transcript of Is Content Marketing still the king | infographic
of marketersare using content
marketing
of CMOs agreethat custom content is the future of marketing
EVERY DAY, MORE THAN 27 MILLION PIECES OF CONTENT ARE SHARED ON THE WEB
Be a Content Marketing KING now…
IS CONTENT MARKETING STILL THE KING?
92% 84%
of businesses plan to increase spending on content marketing in the coming year
Lead generation, brand awareness and customer acquisition are the priority goals for businesses today
WHAT ARE YOUR KEY BUSINESS GOALS
Content Marketing ROI has increased by in the past 3 years alone
82%
300%
Lead Generation(86%)
Brand Awareness(82%)
Customer Acquisition(77%)
Thought Leadership(75%)
Website Traffic(66%)
Lead Management(65%)
Customer Loyalty(58%)
Sales(49%)
MOST POPULAR CONTENT MARKETING TACTICS
Make your content speak about your offeringsTo treat your data, reach us at [email protected],
+1 (425) 256 3123
Follow us :
Social Media 79%
Articles78%
In-person Events62%
Research Reports23%
Whitepapers43%
Content marketing is continuously growing and evolving with its gradually increasing usage by B2B and B2C marketers
Understand your audience
Consider the consumers’ perspective
Post regularly
Diversify your content
Must include WIIFY (What's in it for you)
and CTA (Call to action)
in your content
Boost your promotion withvisual content
?
?
?
eNewsletters61%
Case Studies55%
Blogs51%
Webinars42%
Print Magazines42%
Videos41%
Promoting Content31%
Microsites30%
Print Newsletters25%
Podcasts16%
Digital Magzines15%
Mobile11%
Virtual Conferences11%
Ebooks9%
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