Holiday Social Media Marketing – Is Facebook Still King? (Infographic)
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Holiday Social Media Marketing – Is Facebook Still King? (Infographic) blog.dlvrit.com /2014/11/facebook-holiday-social-marketing-trends-infographic/ Debra Garber Summary: The 2014 social media platform of choice for marketing is Facebook: A whopping 92% of marketers plan to spend the majority of their social media marketing budget on Facebook. Facebook Holiday Marketing Trends (#MarketingMonday) News flash… This holiday season has 26 days between Black Friday and Christmas. As a parent, this causes heart palpitations but as a marketer, I’m sure you’re in overdrive. If you’re not, here are some stats on why you should have already begun implementing your holiday social media marketing strategy with a couple of takeaways on how to drive sales and extend your brand reach through social media, especially Facebook.
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Transcript of Holiday Social Media Marketing – Is Facebook Still King? (Infographic)
Holiday Social Media Marketing – Is Facebook StillKing? (Infographic)
blog.dlvrit.com /2014/11/facebook-holiday-social-marketing-trends-infographic/
Debra Garber
Summary: The 2014 social media platform of choice for marketing is Facebook: Awhopping 92% of marketers plan to spend the majority of their social mediamarketing budget on Facebook.
Facebook Holiday Marketing Trends
(#MarketingMonday) News flash… This holiday season has 26 days betweenBlack Friday and Christmas. As a parent, this causes heart palpitations but as amarketer, I’m sure you’re in overdrive. If you’re not, here are some stats on whyyou should have already begun implementing your holiday social media marketingstrategy with a couple of takeaways on how to drive sales and extend your brandreach through social media, especially Facebook.
What is Black Friday
Black Friday is the unofficial start of the holiday shopping season in the US, andone of the year’s largest retail sales days. According to Social MarketingCampaigns for the Holidays – Seasonal Look Book from Offerpop, in 2013,consumers spent $12.3 billion in brick-and-mortar stores and $1.2 billion onlineover the two day period of Thanksgiving and Black Friday.
If you’re planning Black Friday promotions, here are some stats you need to know:
Stat #1: Surprisingly, last year’s overall Black Friday spending stayed fairly flat.However, online spending was up 15% from the previous year.
The Takeaway: Consider increasing your investment now in online social mediamarketing spend.
Stat #2: Pinterest and Facebook were the top social networks for generating directsales last year. The average order value from Pinterest was $92.51, and theaverage order value from Facebook was $52.30.
The Takeaway: Put your social media channels into overdrive. Make your deals goviral by running Facebook campaigns that encourage consumers to share yourbranded content, sale items and deals.
Holiday Social Marketing Trends Infographic
Based on the original marketing research from Offerpop,
Total holiday spending is expected to increase 8% in 2014, to $650 billion.
67% of marketers will spend more this holiday season on social media thanlast year.
62% of marketers surveyed said their primary goal for social mediamarketing this holiday season is driving sales and extending brand reach.
92% of marketers said the majority of their social marketing budgetswould go to Facebook.
73% think Instagram is the breakout social network of 2014.
Take a look at the infographic below on Holiday Social Marketing Trends 2014 to
learn more on where marketers are investing, what networks are emerging aspower players, what marketers primary goals are for social media and more.
What are your social media marketing plans for the holidays? Is spending onFacebook part of your budget? We would love to hear from you.
