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Transcript of Oticon eCaps Pro - symposiumeu.s3.amazonaws.comsymposiumeu.s3.amazonaws.com/2012/Business... · ...
Amsterdam Las Vegas Melbourne
Oticon eCaps Pro
Managing Mobile
Applications With Sitecore
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Can everybody hear?
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Agenda
• Introduction
• The power of apps
• Oticon eCaps Pro
• The solution behind eCaps Pro
• Takeaways
• Q&A
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Hashtags:
#SitecoreSym
#IN2MEDIA
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INTRODUCTION
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Nikolaj Hjelm Kaplan
Head of Systems Development
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Jesper Arvidson
Director of Technology
t: @Arvidson
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DIGITAL
INNOVATION
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THE POWER OF APPS
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App store 650.000 apps
30 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/
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Google Play 600.000 apps
20 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/
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1 million users
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9 years
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9 months
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9 days
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Relations & retention
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Campaign
Cover
CatalogGift finder
Store locatorPandora Club
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“OMG I just discovered the Pandora app for my
iPhone. I LOVE it. It’s like having the catalogue
in my hot little hands whenever I want.
Best thing ever!!! :-)”. (Sally Jordan, Pandora’s Facebook page)
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More than
800.000 apps installed
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Close to
1.500.000 products added to wishlist
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Close to
30.000 daily users
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Q3 2011 22% of downloaded apps were only used one time
http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/
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Q3 2011 31% of customers used
new apps more than 10 times
http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/
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Content is still king
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Updated content, that is!
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Optimization
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PFA counseling application:
30% increase in employee contribution
25% decrease in time spend on counseling
- worth approx. 500K €
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Differentiator
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Application
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Modular
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Desktop / iPad
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Browsers
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Storage
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Multiple brands & languages
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Online
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Offline
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Sitecore
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Done yesterday
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This is what we did
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Unusual solution
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Sitecore +
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Sitecore
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STOP! Demo time
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eCaps Pro and Sitecore
• Large amount of data: – Text
– Images
– Videos
– Datastructures
• Different versions: – Brands
– Languages
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eCaps Pro and Sitecore
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Manage complex data
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Offline/Online
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Package installation files
1. Fetch content from Sitecore
2. Create installation file(s)
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Automatic update
when online
1. Online?
2. Valid version?
3. New content?
4. “453 new assets. Do you want to
download?”
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Other reasons
to use Sitecore for apps
• Oticon already uses sitecore
• Users, roles and rights across countries in
place
• Integrate with existing DAM system
• Third party tool for language versioning
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TAKEAWAYS
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Apps can make a difference
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Understand the editors’ workflows
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Constantly track & optimize your app
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Apps should be managed like any other channel
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Q&A
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Thank you!
Nikolaj: [email protected]
Jesper: [email protected] - t: @Arvidson