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IP Communications Services Redefining Communications Teresa Hastings Director WorldCom SIP Services Conference April 18-20, 2001 Slide 2 Chat Impact of the Web Information Messaging Whats Missing? Transactions Slide 3 Communications! Slide 4 Source: Telegeography, Inc. 2000 Why is it time to Redefine Communications? Slide 5 Source: Telegeography, Inc. 2000 Price Per Minute (US$) 1.16 0.74 19891998 Why is it time to Redefine Communications? Slide 6 Todays PSTN / IN Call Features Control Matrix Switch PBX...... PSTN Call Features Control Matrix Switch IN Features The IN was invented to take the service features out of the switch and under control of the carrier Slide 7 Softswitch Architecture A Re-creation of Telephony Services PBX...... Media Gateway Something? IP Network Packetize Voice Features Control Packetize Voice Media Gateway Softswitch Features Control Focus: New Footprint/Old Services SIP, BICC, H.323 Softswitch is actually one step back to before the IN, since features are back in the switch Slide 8 Protocols Define the Architecture Not Vendors IP and UDP or TCP - Transport RTP and RTCP - Real Time Media IPSec and PKI - Security SIP and SDP - Session Control HTTP - Web Services XML - Data Exchange Format etc, etc, etc Slide 9 Why Does it Matter? Innovation for New Revenue Streams Time to Market! Reduced Integration Time and Complexity OSS and Service Integration Service Interaction Best of Breed integration In-House Development Application Developers 3rd Party Service Providers Device Independent Services Manageable Support Costs Re-usable and Lower Cost Tools Web technical support skills Slide 10 One Global Service Architecture 3 rd Party ASP Enterprise Network... PSTN Internet Protocol Network QOSSecurity Access Policies Directory Services Mobility OSS Routing Conferencing Centrex Messaging Web Servers Market Applications Content Management Commerce Services Presence Speech Recognition Slide 11 Telephony Services IntraEnterprise Calling Private numbering plans Call routing decisions in the SIP Server Reduces management in enterprise gateways Off-net calling (Enterprise to PSTN) Call Management Services (Centrex) Call Screening and Blocking Find-me calendar routing Call Forwarding - Unconditional, Busy, No-Answer Alias called phone numbers/IP Addresses Non-trusted caller permissions IP Phones Slide 12 SIP Phones and many other SIP phones and clients Are true Internet hosts Choice of application Choice of server IP appliances Freedom of movement Slide 13 SIP User Preferences Caller Choice of service Choice of language Choice of media Text, voice, data, video Choice of my contact list Where can I be reached Choice of called party With who will accept to talk to Choices for privacy Location, signaling and conversation Called By caller list By zone of origin By time of day Where to receive calls Phones, PCs, Palms, pager, fax, voice mail, e-mail, in conference Privacy options Location, signaling and conversation Under user control, Via web or voice, PC, Palm computer or voice command Slide 14 Presence Mobility Telephony Services IVR Web Servers Market Applications Content Management Commerce Services 3 rd Party ASP Enterprise Network... PSTN ConferencingMessaging Directory Services OSS Routing Centrex Internet Protocol Network SecurityQOS Access Policies Slide 15 SIP-Enabled Mobility Sarah@sip.wcom.com Sarah@pdanet.com Sarah@wirelessnet.com Sarah@engineering.wcom.com Sarah@wcom.com tel:+1-123-346-7890@mobile.com Slide 16 Messaging Voice, email, fax, IM, video, paging Device Aware Intentional Messaging Directory Personal address and contact lists Calendar Slide 17 Conferencing: Endpoint Hosted GATEWAY ENDPOINT INITIATES CONFERENCE AND ACTS AS MEDIA MIXER PSTN Instant conferencing Endpoint self-hosts small conferences Slide 18 Conferencing: Multi-point Bridge GATEWAY CONFERENCE BRIDGE PSTN 1. INITIAL POINT-TO- POINT 2. MULTIPOINT On the Fly Transition from point-to-point conference to multi-point bridge Slide 19 Presence Reach anywhere Announce availability Preferences SIP-based component Register Subscribe Notify Slide 20 New Services Based on Presence Polite calls are possible: Is user online (for me)? Willing to take calls? In another call? May I join? Avoid unsuccessful calls Location independence Conferencing is changed Spectrum: Ad-hoc to scheduled Replaces call center ACD! Any media: Text, voice, video, data Slide 21 Communications Services Web Servers Market Applications Content Management Commerce Services 3 rd Party ASP Enterprise Network... PSTN Directory Services OSS Routing Centrex Internet Protocol Network QOSSecurity Access Policies Presence IVR ConferencingMessaging Mobility Slide 22 Application Services Real businesses solving real problems with useful tools Web Interaction Centers Technical Support Healthcare/Medical Education/Training Business to Employee Vertical Industries of All Types Slide 23 Application Services 3 rd Party ASP Enterprise Network... PSTN Internet Protocol Network QOSSecurity Access Policies Presence Mobility IVR Web Servers Market Applications Content Management Commerce Services Messaging Directory Services OSS Routing Centrex Conferencing Slide 24 Where can we go? Consumer Small office Home office Small-Medium enterprise Global Enterprise Third World Slide 25 What are the challenges? Unwavering commitment to open standards QoS Security Access complexity SDKs - Service Development Kits Conversion More than analog to digital ? Slide 26 The Impact of SIP Integration of communications with information and transactions on the Web Distributed, interoperable service architecture Industry and corporate applications on standard service elements Ultimate flexibility and mobility to make work and life more manageable Slide 27 IP Communications Services Redefining Communications Teresa Hastings Teresa.Hastings@wcom.com