Ion actif beso ppt v2
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Transcript of Ion actif beso ppt v2
An Interview withCo-Founder and Chief Designer Josey Iannotti
Excerpt from Beso.com2010 interview FROM THE SPRING 2009 COLLECTIONASYMETRIC TANK shown in LEMON
Beso: Of all the fashion concepts out there, why did you decide to get into activewear?
Josey Iannotti: It’s funny I get asked that a lot.
I’ve always been somewhat of a gym rat…not in a
hardcore kind of way, but always thought that
exercise is an important part of living. When I
lived in New York, our office gym provided
uniforms, so everyone looked equally blah. After
moving to Los Angeles I found I had to squeeze
my workout in between running errands. So I
wanted clothes that were both performance
oriented AND street smart. At the time, most of
the styles in stores were either of the swooshy or
striped variety, which are a little too athletic, or
the famous terry jumpsuit. Outside of a few really
high-priced brands, there seemed to be a real
dearth of clothing that fit the profile. Needless to
say, I thought I could do better than what was out
there. FROM THE SPRING 2009 COLLECTIONLOLA TANK shown in LIMESTRAIGHT PANT shown in WHITE
Beso: So what does ION ACTIF offer that really transcends both street and active wear?
Josey Iannotti: One of our most popular pieces is our
Jean Pant. It has the look of a pair of jeans with back
pockets, stitching details, and cut to “accentuate a
woman’s curves” just like your favorite pair of jeans.
But for ION ACTIF, form has to follow function. The
Jean Pants are made from a strong Supplex® and
Lycra® fabric which enhances stretch and recovery.
The fabric goes through a special air-twisting process
which creates a feel much more like soft cotton than
the more slippery (can I say cheaper?) polyester
pieces that are more common at our price range. We
also incorporate moisture wicking fabric in all the right
places (i.e. the gusset). Add to that, pieces like our
cotton-modal Short Sleeve Hoodie or moisture-
wicking Running Pullover with fold over cuffs to keep
your hands warm while outdoors, and you can just as
easily and comfortably run a 10-K as push a stroller
through your favorite farmers market. FROM THE FALL 2010 COLLECTIONJEAN PANT shown in STEEL GRAY
Beso: What are the most significant aspects of ION ACTIF?
Josey Iannotti: I would point out THREE things: (1)
We don’t skimp on fabric quality. Everything that is
performance based uses INVISTA branded Supplex
and Lycra. They’re the ones that invented stretch
fabric (elastane) back in the ’50s and they continue
to perfect it today.
FROM THE WINTER 2007 COLLECTIONPRINCESS TANK shown in CREAMRUNNING CAPRI shown in STEEL GRAY w Cream
Beso: What are the most significant aspects of ION ACTIF?
Josey Iannotti: (2) We don’t skimp on production
quality. We try to do as much flat-stitching as
possible to provide added comfort and reduced
chafing. We are committed to manufacturing
everything in the United States. Even though it may
cost us more, we can oversee production DAILY to
make sure that the quality of the construction is up
to our standards.
FROM THE WINTER 2009 COLLECTIONRUNNING PULLOVER shown in AQUAMARINE w BLACKLONG SHORT shown in BLACK
Beso: What are the most significant aspects of ION ACTIF?
Josey Iannotti: (3) But most of all, we focus on the
details that make our clothing even more
functional and durable, therefore a better value
to the user. We make many of our zippered
pieces with zipper garages so the zipper head
doesn’t chafe under your chin while running in
the cold. We add fold-over cuffs on our Running
Pullover so you can cover your hands while
outdoors. We add inside pockets to many of our
workout pants so there is a place to keep some
cash, keys or a credit card. Our new tank tops
and bras have removable cup liners to avoid
headlights in the cold (you know what I’m talking
about, ladies).
FROM THE FALL 2010 COLLECTIONCARGO CAPRI shown in MIDNIGHT GREEN(side pocket , back pocket and drawstring detail)
You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone
IM=X Pilates Studio AR 11525 Cantrell Rd Little Rock, AR 72212 www.imxpilateslittlerock.com 501-590-0221
Ardy's Pilates Studio CA 580 Cypress St. Pismo Beach, CA 93449 805.773.3863
Bay Club Financial District CA 555 California St. San Francisco, CA 94104 www.clubwest.com 415-362-7800
Bernardus Lodge CA 415 Carmel Valley Rd. Carmel Valley, CA 93924 www.bernardus.com 831.658.3512
Courtside Club CA 14675 Winchester Blvd. Los Gatos, CA 95032 www.clubwest.com 408.395.7111
Decathlon Club CA 3250 Central Expressway Santa Clara, CA 95051 www.clubwest.com 408.738.2582
Drishti CA 130 E. Canon Perdido St. Santa Barbara, CA 93101 drishtiyoga.com 805-963-0222
Forward Motion Sports Inc. CA 432 Hartz Ave. Danville, CA 94526 www.forwardmotion.com 925-831-3745
Golden Gateway Tennis and Swim Club CA 370 Drum Street San Francisco www.clubwest.com 415.616.8800
Marin Bay Club CA 220 Corte Madera Town Ctr. Corte Madera, CA 94925 www.clubwest.com 415.945.3000
Pacific Athletic Club CA 12000 Carmel Country Road San Diego, CA 92130 www.clubwest.com 858.509.9933
Pacific Athletic Club CA 200 Redwood Shores Parkway Redwood City, CA 94065 www.clubwest.com 650.593.4900
San Francisco Bay Club CA 150 Greenwich San Francisco, CA 94111 www.clubwest.com 415.433.2200
SF Tennis Club CA 645 5th St. San Francisco, CA 94107 www.clubwest.com 415.777.9010
Sporteve CA 3849 Main Street Culver City, CA 90232 www.sporteve.com 310.838.6588
Stroller Strides CA 1850 Diamond Street San Marcos CA www.strollerstrides.com 866 348 4666
The Third Door CA 131 Lytton Ave. Palo Alto, CA 94301 www.the3rddoor.com 408.394.8781
O2 Aspen CO 500 W. Main St. Aspen, CO 81611 www.02aspen.com 970.925.4002
Pilates The First Step CO 1215 Faraway Rd. Snowmass Village, CO 81615 www.pilatesthefirststep.com 970.922.0488
Rose Pedals CO 1584 Florida Rd. #104A Durango, CO 81301 970-385-6989
ASF - Fairfield CT 2475 Black Rock Turnpike Fairfield, CT 06825 203.371.0069
ASF - New Canaan CT 3 Forest St. New Canaan, CT 06840 www.asfnewcanaan.com 203.966.3114
ASF - Shelton/Westport CT 1560 Post Road East Westport, CT 06880 203 255 4460
Buddhi Mat CT 66 Danbury Rd. Ridgefield CT 06877 www.buddhimatyoga.com 310-488-6088
IM=X Pilates Studio CT 32 Coughlin Road Killingworth, CT 06419 203-623-1557
Westport Workout Wear CT 14 Post Road E. Westport, CT 06880 www.westportworkoutwear.com 203-341-9903
IM=X Pilates Studio FL 3306 Ponce De Leon Blvd, Ste#220 Coral Gables, FL 33134 305 613 0023
Pilates of Boca East FL 2621 North Fderal Highway Boca Raton, FL 33431 www.pilatesboca.com/ 561.955.9585
Sea Island GA 100 Cloister Dr. Sea Island, GA 31561 www.seaisland.com 912.638.3611
You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone
Intimate Boutique IL 1833-35 Second Street Highland Park, IL 60035 www.bettyschwartzs.com 847.432.0220
Londo Mondo Chicago IL 1100 N. Dearborn Chicago, IL 60610 www.londomondo.com 312.751.2794
Midtown Athletic Club IL 2211 Waukegan Road Bannockburn, IL 60015 www.midtown.com 847.945.1818
Midtown Athletic Club IL 215 W. 63rd St. Willowbrook, IL 60527 www.midtown.com 630.323.3918
Runners Edge IL 335 Ridge Road Wilmette, IL 60091 847 853 8531
IM=X Pilates Studio IN 886 N. State Rd 135, Ste D Greenwood, IN 46142 www.imxpilatesindy.com 317-882-1818
Bodywear Boutique INTERNET 2027 San Elijo Ave. Cardiff by the Sea, CA 92007 www.bodywearboutique.com 858.456.1054
EverythingYoga.com INTERNET 6707 Plantation Road, Ste. #A1 Pensacola, FL 32504 www.everythingyoga.com 888.801.9642
MadeInUSAForever.com INTERNET 919 Calle Amanecer, Suite H San Clemente, CA 92673 www.madeinusaforever.com 949.547.1788
Midtown Athletic Club KS 6700 West 110 St. Overland Park, KS 66221 www.midtown.com 913-491-4116
Xceed KY 1060 Chinoe Way, Ste. 178 Lexington, KY 40502 www.xceed.com 859-608-8196
Basics Underneath LA 12 St. Ann Drive, Suite 5 Mandeville, LA 70471 504.894.1000
Life LA 5422 Magazine Street New Orleans, LA 70118 www.lifnola.com 504.267.0380
Salvation Body, Fitness Yoga & Activewear LA 2917 Magazine St., Suite 102 New Orleans, LA 70115 www.salvationbody.com 504.896.4545
City Sports MA 64 Industrial Way Wilmington, MA 01887-3434 www.citysports.com 978.988.5100
Core MA 50 Dukes Rd. Nantucket, MA 02554 www.pilatesnantucket.com 508.228.1699
GettiGear MA 24 North Street Hingham, MA 02043 www.gettigear.com 781.608.7611
IM=X Pilates Studio MA 77 Great Rd Acton, MA 01720 978-486-8414
Puritan Cape Cod MA 408 Main Street Hyannis, MA 02601 www.puritancapecod.com 508.568.1484
X-Hale Boutique MA 25 Lincoln Street Newton, MA 02461 www.xhaleboutique.com 617 581 6530
Body Language MI 2901 Colt Ct. Commerce Two, MI 48382 248-360-5350
Choi Kwang Do MI 1030 W Hamlin Road Rochester Hills, MI 48309 248.804.6637
East Hills Athletic Club MI 1640 E. Paris Ave. SE Grand Rapids, MI 49546 www.ehac.com 616 224 5400
Genesys Athletic Club MI 801 Health Park Blvd. Grand Blanc, MI 48439 www.genesysathleticclub.com 810.606.7300
Blue Moon Activewear MO 155 Carondelet Plaza #308 St. Louis, MO 63105 www.bluemoonactivewear.com 314.795.2111
Alternate Root MT 36 2nd Street E. Kalispell, MT 59901 www.alternaterootmt.com 406 250 7649
Asana Activewear NC 3920 Sharon Rd., Ste. B130 Charlotte, NC 28211 www.asanaactivewear.com 704.366.8020
You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone
Gross Sports NJ 51 Nathaniel Pl Englewood, NJ 07631 201 569 9666
IM=X Pilates Studio NJ 9 Brook Hollow Court Hawthorne, NJ 07506 www.imxpilatesbergen.com 973 238 0257
IM=X Pilates Studio NJ 58 First Ave. Atlantic Highlands, NJ 07716 www.imxpilatesnj.com 732 275 5763
Love Forty NJ 40 E. Palisade Ave. Englewood, NJ 07631 www.loveforty.biz 201.541.6700
Sneakers Unliminted NJ 421 Route 23 South Pompton Plains, NJ 07444 www.sneakersunlimited23.com 973 835 0141
The Gym NJ 2 Chestnut Ridge Rd. Montvale, NJ 07645 www.gettothegym.com 201.802.9399
IM=X Pilates Studio NV 2880 Oxley Dr. Sparks, NV 89436 www.imxpilatessparks.com 775 354 1194
Circa Health & Fitness NY 69 Berry Hill Road Syosset, NY 11791 circahf.com 516.304.0597
Epstein's NY 21 Columbus Ave. Tuckahoe, NY 10707 www.epsteins-clothing.com 914-961-2833
Exhale Spa NY 28 Arlington Street Boston, MA 02116 www.exhalespa.com 617 532 7000
Exhale Spa NY 98o Madison Ave, New York, NY 10075 www.exhalespa.com 617 532 7000
Lynbrook Runners Stop NY 20 Atlantic Avenue Lynbrook, NY 11563 www.lynbrookrunnersstop.com 917.251.5269
MoHonk Moutain House NY 1000 Mountain Rest Road New Paltz, NY 12561 www.mohonk.com 845-255-1000
Paragon NY 24 E. 18th Street New York, NY 10003-1904 www.paragonsports 212.255.8036
Paul Labrecque Salon & Spa NY 160 Columbus Avenue New York, NY 10023 www.paullabrecque.com 212.988.7816
Quest Yoga Arts NY 11-13 Main Street Mt. Kisco, NY 10549 www.questyogaarts.com 914 714 8181
Sportech NY 124 S. Ridge Street Rye Brook, NY 10573 www.sportechryebrook.com 914-939-6866
The Gym NY 99 Business Park Armonk, NY 10504 www.gettothegym.com 914.219.1601
World Gym of Wantagh NY 3728 Park Ave. Wantagh, NY 11793 www.worldgym.com 516-826-5555
Pilates Center of Cincinnati OH 1715 Amberwood Way Maineville, OH 45039 www.pilatescincinnati.com 513-791-9070
IM=X Pilates Studio OR 1598 Skye Parkway West Linn, OR 97068 www.imxpilatespdx.com 503.908.0024
IM=X Pilates Studio PA 158 Brickyard Rd., Suite 100 Mars, PA 16046 www.imxpilatespittsburgh.com 724 625 4420
Philadelphia Runner PA 571 Wilmington West Chester Pike Glen Mills, PA 19342 www.philadelphiarunner.com 215 972 8333
Scranton Running Co. PA 3 West Olive Street. Scranton, PA 18508 www.scrantonrunning.com 570 955 0921
Bettysport TX 916A W 12th St. Austin, TX 78703 www.bettysport.com 512.473.0040
IM=X Pilates Studio TX 2407 N. Shary Rd., Suite B Mission, TX 78572 www.imxpilatestx.com 956-519-5266
Lake Austin TX 1705 S. Quinlan Park Rd. Austin, TX 78732 www.lakeaustin.com 512.372.7269
Twist Power Yoga TX 11722 Marsh Lane #302 Dallas, TX 75229 www.twistpoweryoga.com 214 350 6206
Dress to Sweat VA 1944 Lord Fairfax Rd. Vienna, VA 22182 www.dresstosweat.homestead.com 703.587.5953
Oxygen VT 24 Sunset St. Stowe, VT 05672 www.oxygenvt.com 802.253.5655
Yogarama Athletica VT 100 Main Street Burlington, VT 05401 www.yogaramaathletica.com 802.338.5126
SnowCreek Yoga Studio WA 10090 Main St. Peshastin, WA 98847 www.snowcreekhealth.com/yoga 509-548-YOGA
Contact us to become an Authorized Dealer:
Corporate:
Tel: 626. 582. 8036Fax: 626. 582. 8049Reno YuEmail: [email protected]
East Coast SalesLaura [email protected]
West Coast SalesJuliyn [email protected]
Midwest salesHelen [email protected]