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The Orange Peel

OUR VISION

The Orange Peel will become the first drive thru establishment in the Metro West area to offer organic coffee, espresso drinks, and smoothies

Smoothies are made from the highest quality fruits and vegetables

Our healthful products will set us apart from our drive thru competitors

Our Mission

To deliver wholesome, high-quality

products to customers and to prove

that Beverages can be fast,

nutritious and delicious

Our business provides:

Convenient way to rev up your morning with fruits and veggies

Easy on-the-go juices and smoothies that are healthier options than other drive-thru establishment

Education materials to the community on the nutritional benefits of living a healthy lifestyle

The Orange Peel

Voted BEST in Metro-West!

The ProductThe Orange Peel will have:

•Organic products

•Fresh fruit

•Fresh Veggies

• Refreshing Beverages

Coffee and espresso

drinks will make for

a nutritious and

delicious alternative

to Dunkin Donuts or

McDonald’s products

Smoothie Options

Electric Lemonade

Mango Madness

Blueberry Bieber

Pomegranate Punch

Passion Punch

Orange and Carrot Craze

Banana Blast

Outrageous Orange

Wild N’ Crazy Watermelon

Prices

12 oz. smoothie - $4.50

20 oz.smoothie- $5.50

Iced/hot, decaf/reg

12 oz- $2.50

16 oz- $3.00

20 oz- $3.50

Goals

Long term: Open several other franchises along the East Coast

Become the premiere smoothie establishment on the East Coast

Objectives: Serve 100+ customers

daily within 6 months of grand opening

Maintain customer satisfaction

Short term:

Make a profit within a year

Gain a loyal customer base

Target Market

The Orange Peel will have a large target market of any and all persons seeking fast, and healthy drink options

Target Audience:college studentsbusiness professionalsIndividuals with fast-paced, crunched-for-time lifestyles

Formal Investigation of Target market

The Customer

What if fast food didn’t equate to junk food?

A drive-thru/walk-in healthy drink shop is a much-needed establishment for the greater Framingham area

More often than not people sacrifice their health in the name of convenience

The Location

508-655-1573

1362 Worcester St Framingham 01701

TheOrangePeel.com

Nearby LocationsTennessee's Real BBQ-Real Fast

508-626-7140

341 Cochituate Rd Framingham, MA 01701

Burger King

508-875-9832

259 Cochituate Rd Framingham, MA 01701 

Fresh City

508-875-5750

1400 Worcester St Natick, MA 01760

 

Mc Donald's

508-651-1006

1245 Worcester St Natick, MA 01760

Advertising

Advertising is Key

Brochures

Signs

On-line social networking

Facebook

Twitter

Billboard along Rt. 9

Online Webpage

Word-of-Mouth

Market Demand

There is a great demand for:Early-morningFast service that provides nutritious foods

Our competitors, fast food drive-thru and restaurants lack nutritious options

Famous smoothie chains like Jamba Juice do not have locations in the Metro west area at this time

Fresh City offers:Smoothies- No drive-thru

McDonald’s offers: Fruit smoothies- They are not made with fresh fruit

Commuters have the benefit of a fast an easy drive-thru with convenient service

Situational Analysis

Sol Bean Café Juice Bar ~

Coffee Shop ~

Healthy Eatery Est. May 2006

119 S. Main St. Middleton, MA

01949

Survey Conducted

Sample Survey

1. Do you make any food/beverage stops on your commute? If so where do you stop and what do you order?

2. Would you stop to purchase only a beverage?3. Do you value low prices over quality when it relates to nutrition?4. Is finding healthy and fast nutrition options a concern to you? 5. Do you prefer drive thru or walk in service?

Start Up Costs

How did we estimate start-up costs?

Our extensive research of the market and similar businesses have given us an accurate idea of what it will cost to get The Orange Peel up and running

Business Organization

The Orange Peel

Crew Member Crew Member Crew Memeber

AM Manager

Crew Member Crew Member Crew Member

PM Manager

Owners & Investors

Quality Management Program

The Orange Peel plans to have a Quality Improvement Program

For quality improvement a suggestion box will be located for

easy access for customers to make anonymous suggestions for

improvement

We are confident that our quality control program will be effective,

but understand it will also need to be evolving with the needs of

our company and will be re reviewed at least every two years

Employee Success Program

Steps:1. Orientation

2. Training

3. 2-Month trial

4. Employee Evaluations

5. Third party Employee surveys

Reasons why you should invest:

1. We present a strong total picture1. We present a strong total picture

2. Sustainability is foreseeable 2. Sustainability is foreseeable

3. We are willing to share control 3. We are willing to share control 

4. Start-Up costs are not 4. Start-Up costs are not underestimatedunderestimated

5. Revenue projections are accurate5. Revenue projections are accurate

6. Substantial amount of know-how 6. Substantial amount of know-how in the businessin the business

7. We present no fluff, and lots of 7. We present no fluff, and lots of substance substance

8. Great communication skills8. Great communication skills

9. Great ability to take criticism9. Great ability to take criticism

10. And finally we are trustworthy10. And finally we are trustworthy

Now Let Us Address Your Questions, Comments, or Concerns!

We encourage your critisism and are open to any improvement ideas you may have before or after you have committed to investing with us.