Introduction to Social Media

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Introduction to Social Media Instructor: Robin Pierman

Transcript of Introduction to Social Media

Page 1: Introduction to Social Media

Introduction to Social Media

Instructor: Robin Pierman

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Page 3: Introduction to Social Media

SOCIAL -- defined

Enjoying the companion-ship of others

Promoting communal activities

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Not all social media is “social”

COMMUNITYCOLLABORATION

COMMUNICATIONCURATION

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Web 1.0 v Web 2.0David Ciccarelli, Voices.com September 19, 2006

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Types of Social Media

Robin Pierman
expand these into separate slides w/ examples N screenshots
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Social Networking

http://www.meetup.com/
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Business Networking

http://www.linkedin.com/
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Blogs

http://www.huffingtonpost.com/
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Micro Blogs

http://www.twitter.com/
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Videos

http://www.youtube.com/jkl
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Podcasts

http://www.ted.com/pages/initiatives_tedtalks
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Webcasts

http://www.abbeyroad.com/crossing
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Slide presentations

http://www.slideshare.net/
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Wikis

http://www.wikipedia.org/
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Bookmarking

https://www.pinterest.com/teachmeprezi/
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Image Sharing

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Video Chat

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The Big Three

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•More than 845 million active users• 50% active users log on every day•One out of every seven minutes

spent online is on Facebook

Robin Pierman
Use infographic - pretzi?
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Facebook Demonstration

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•More than 135 million users• Executives from all Fortune 500

companies are LinkedIn members• Every second 2 new members join

LinkedIn

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LinkedIn Demonstration

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• 16% of U.S. Internet users are on Twitter.• If Twitter was a country it would

be the 10th largest in the world

Copyright © 2011 City Career Services

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Twitter Demonstration

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Social Media Revolution

• Socialnomics by Eric Qualman

https://www.youtube.com/watch?v=jottDMuLesU
https://www.youtube.com/watch?v=jottDMuLesU
https://www.youtube.com/watch?v=jottDMuLesU
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Getting Started

• Easiest to learn• Most popular network in the world• Has the most features to learn • Connects with most other platforms

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Hands-on Practice

• Create a Facebook account• Complete personal profile• Explore the Newsfeed

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