Introduction to social media
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Transcript of Introduction to social media
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Introduction to Social Mediafor Skills South East
Presented by Mark Walker
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Introduction to Social Media
• Your Questions About Social Media
• Where are we now?• Getting to grips with social media– Listen, look, learn– Be useful– Review and improve
• Next Steps
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Outcomes from this session
• Have a better understanding of how social media could help your business
• Begin to review your current use of social media
• Identify next steps– Individuals– Organistion
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Where are you now?
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What is social media?
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What is Social Media?
• Podcasting• Blogs• Video-sharing• Microblogging • Delicious• Social Bookmarking• Document-sharing• Video Conferencing• Doodle• Wordpress
• LinkedIn• Google Docs• Twitter• Ning• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards
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What is Social Media for?
• Marketing• Sales• Communications• Information• Interaction• Trust
More Effective Communications
Better Services
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We are changing the waywe make decisions.We are changing the waywe make decisions.
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We still listen to whatthe seller saysWe still listen to whatthe seller says
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… but we are paying MUCH more attention to what buyers think
… but we are paying MUCH more attention to what buyers think
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Who is Using Social Media?
• Young People• Older People• Wealthy People• Poor People
• Your Clients• Your Colleagues• Your Friends• Your Family• Your Suppliers• Your Contractors
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What are they using Social Media for?• Entertainment, education, health, work• Asking questions and sharing answers• Making recommendations• Checking technical information• Supporting one another• Creating communities• Bypassing mainstream answers • Building relationships
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Get to grips with Social Media
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The Problem with Social Media
• Too Many Choices• Too Little Time• Too Little Direction
• Evidence
• Patience• Focus• Routine• Measurement
The Problem The Solution
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Step 1: Listen, Look and Learn
• Where to look– Facebook– Twitter– LinkedIn– Cricket Blogs/Podcasts– Argus Forums
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Tune in using Tweetdeck
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Step 2: Be Useful in Your Network
• Listen• Share what you know
– Comments, reviews, ratings• Help where you can
– Retweet, signposting, responding• Use your knowledge and intellectual assets to build a profile and enhance your reputation
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Step 3: Measure and Improve
• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused
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Step 3: Measure and Improve
Normalise your social media evaluation - remember, this is just another media type.
Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
Chartered Institute of Public Relations Guide to Social Media
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Step 3: Measure and Improve
• Spreadsheet– Hits, friends, posts, comments, polls– Sales, margins, costs
• Track links using www.bit.ly– What are people interested in?
• Communications campaigns– Direct costs, people’s time, trends
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Next Steps
• Start with where you are now– Marketing– Commmunications– Audiences
• Set achievable goals• Understand your networks• Share what you know• Be useful
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How long does it take?
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Make it part of your routine
20-30 minutes a day• Update your website/blog• Post comments • Tweet useful links and news• RT useful links and new• Talk to colleagues, clients, partners• Recommend something
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Make it part of your routine
Marketing and communications plans• Audience• Key messages• Keywords• Added value• Reputation• Integrated campaigns
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Next Steps: Individual
• Learning by Doing, eg– I will install Tweetdeck and spend 20 minutes a day researching the use of social media in my field
– I will talk to my clients about their use of social media
– I will include social media tactics in my marketing plans
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Next Steps: Organisation
• Marketing– Research + website + other online
• Strategy– Income + research + services
• Human Resources– Skills + training + job descriptions
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Wall and Pleece Support
Brand / Marketing Social Media auditFit with existing marketing strategyTraining and support to implement strategyBi-weekly meetings • Campaign management• Key messages, goals, support needs• Measuring activity/analysis of results• Adjusting/updating strategy• Teamwork and one-to-one support
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Useful Guides
• Introduction to Social Media for Business– Wall and Pleece http://bit.ly/g14ezv
• www.icrossing.co.uk/what-we-think– eBook: What is Social Media?
• www.nixonmcinnes.co.uk– Marketing Guides
• www.cipr.co.uk/socialmedia– Chartered Institute of Public Relations
• Me and My Web Shadow– http://amzn.to/9paTvZ
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Keep In Touch
Email [email protected]@wallandpleece.co.uk
Web www.wallandpleece.co.uk www.markwalker.net
Twitter @scipmarkLinkedIn scipmark
www.slideshare.net/scipmarkTel +44 (0) 1273 44 70 01