Introduction to Outbrain Amplify

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INTRODUCTION TO OUTBRAIN AMPLIFY

Will Fleiss Online Customer Acquisi'on Manager @willfleiss

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Agenda

•  What is Outbrain?

•  What is Outbrain Amplify?

•  Benefits to your business or brand •  Our Content Guidelines •  Pricing and billing •  Case Studies •  Q&A

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What is Outbrain?

Outbrain enables individuals to discover content that they can trust, and can each find to be interes:ng.

Our Lighthouse

Strategy Outbrain connects the world to content

561 MILLION USERS WORLDWIDE

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190 BILLION RECOMMENDATIONS

WORLD’S MOST PREMIUM PUBLISHERS

We are global

SINGAPORE

SAN FRANCISCO

CHICAGO NEW YORK

ATLANTA

MIAMI LOS ANGELES

WASHINGTON DC

LONDON

MADRID

PARIS

TEL AVIV

MUNICH

MILAN

SAO PAOLO

JOHANNESBURG SINGAPORE

DELHI

TOKYO

SYDNEY

AUKLAND

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INTERNAL DISCOVERY

PROMOTED DISCOVERY OUTBRAIN AMPLIFY

BRANDS & BUSINESSES GET THEIR CONTENT DISCOVERED

9 Travel Apps For Getting Around Like a Local!Intel iQ!

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HOW WE RECOMMEND CONTENT

•  Outbrain has more than 50 algorithms working together to recommend each piece of content to the most interested reader across our network

•  The algorithms largely fall into the following buckets: –  Personal: things we know about the reader –  Behavioral: readers who read this, also read this –  Contextual: related to what you are reading –  Popular: content trending across our network

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How we recommend content

•  Outbrain’s network is a compe''ve marke'ng place, with many pieces of

content vying for interested readers across premium publisher placements. •  Each content’s Click-‐Through-‐Rate (CTR) acts as a ‘quality score,’ or in our case

an ‘interest score’, and works in tandem with the algorithms to put the most interes'ng piece of content in front of each reader.

•  Finally, the content’s Cost-‐Per-‐Click (CPC), set by you, factors in to determine

which content gets recommended.

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Consumers don’t notice banners

Of display adver'sements are never seen

46%

COSMCORE, JUNE 2013

CONSUMERS trust content

ContentPlus Research, 2013

of consumers prefer geing to know a company through content vs. ads

70%

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SEARCH SOCIAL

the 4TH online MARKETING BUCKET

DISPLAY CONTENT DISCOVERY

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What is Outbrain Amplify?

WHAT IS OUTBRAIN AMPLIFY?

SUBMIT CONTENT

DRIVE TRAFFIC

ACHIEVE GOALS

YOUR LINKS APPEAR

FLEXIBLE CPC

$

SELF-‐SERVE

$10/day $5K/month

ACCOUNT MANAGED

(minimum spend) (minimum spend)

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the World’s leading brands

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THOUSANDS OF SMALL & medium Size Businesses

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WHAT IS OUTBRAIN AMPLIFY? ACHIEVE YOUR KEY PERFORMANCE INDICATORS

Engagement

Awareness

Website visitors

Video views High-‐value ac'ons

Installs Purchases Leads

Conversion

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2,146,827 772,858 $154,571.54

$0.20 2.63 $0.08

WHAT IS OUTBRAIN AMPLIFY?

WHAT IS OUTBRAIN AMPLIFY? HEADLINE & IMAGE TESTING

Finding the right headline Finding the right image

A B A B

+12% higher CTR

+27% higher CTR

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5 Running 'ps 5 Running 'ps for pregnant

women

5 Running 'ps for pregnant

women

0.30% CTR

$0.30 CPC

0.12% CTR

$0.55 CPC

0.20% CTR

$0.45 CPC

What is outbrain amplify? HEADLINE & IMAGE TESTING

What is Outbrain Amplify? CUSTOMER JOURNEY TARGETING

•  Country •  State •  DMA (designated

market area)

WHAT IS OUTBRAIN AMPLIFY? GEO-‐TARGETING

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WHAT IS OUTBRAIN AMPLIFY DEVICE TARGETING

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What is outbrain amplify?

Time Spent Ad Spend

PRINT RADIO TV DESKTOP INTERNET

MOBILE INTERNET

5%

19%

12% 10%

38%

45%

25%

22% 20%

4%

KPCB INTERNET TRENDS 2014

MOBILE OPPORTUNITY

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WHAT IS OUTBRAIN AMPLIFY? MEDIA BUYING INTEGRATION

CAMPAIGN TRACKING AD VERIFICATION MOBILE ATTRIBUTION RETARGETING

PUBLISHER PAGE PROMOTED CONTENT

PAID.OUTBRAIN.COM

3rd party pixel fires

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WHAT IS OUTBRAIN AMPLIFY? ENABLES RETARGETING FROM EARNED MEDIA

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Outbrain Content Guidelines

Content & the Outbrain Pledge

We believe in the power of storytelling. We pledge to always place the user first: to help her narrow her discovery experience even as we widen her view of the world.

How do we do this? •  Upholding integrity in content by rejec'ng that which intends to manipulate or

deceive. •  Honoring the real estate entrusted to us by publishers by building on their

editorial mandates

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CONTENT WE ACCEPT

OWNED PROPERTIES

EARNED MEDIA

SOCIAL PLATFORMS

PAID MEDIA

•  Product Reviews •  Media Coverage

•  Videos •  Blog posts •  Ar'cles •  Slideshows

•  Sponsored Content •  Na've Adver'sing

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Content we accept

ARTICLES

VIDEOS

SLIDESHOWs #OBwebinar

CONTENT WE ACCEPT

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PRESS COVERAGE

CONTENT WE ACCEPT SOCIAL

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CONTENT WE DO NOT ACCEPT

•  Homepages and sec'on fronts •  PDFs •  Self promo'onal •  Ad placement •  Adult material

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FINANCIAL SCAMS

ADULT CONTENT

HEALTH SCAMS

WHAT YOU will never see in our network

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Outbrain Content Guidelines www.outbrain.com/amplify/guidelines

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Pricing and Billing

Pricing and Billing COST-‐PER-‐CLICK (CPC)

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Pricing and Billing PAYMENT METHODS AND BILLING CYCLE

•  Credit Card

•  Inser'on Order

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CASE STUDIES

CASE STUDIES REISS LUXURY FASHION BRAND

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CASE STUDIES EMAIL SERVICE

RESULTS: Sanebox received 80-‐100 product trial conversions per day at their

target Cost-‐Per-‐Acquisi'on.

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CASE STUDIES VISA

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RESULTS: Outbrain Amplify drove over 75,000 new visitors across Asia-‐Pacific in 6

months, making up 95% of all new visitors to the site.

Case studies THE LINE

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QUESTIONS 1.  Signup and launch your first campaign at hsp://www.outbrain.com/amplify 2.  Request a personal demonstra'on at hsp://lp.outbrain.com/request-‐demo/ 3.  More ques'ons? Email [email protected]

THANK YOU!

Introduction to Outbrain Amplify

Marketing

Transcript of Introduction to Outbrain Amplify