Building brands through strategy,

creativity and activation

Introduction

Whether you are an established business or a start up, one of your key

challenges will be to grow sales and there are only three ways to do this…

Brand Champions can help you plan, create and activate your marketing

activities in an efficient, effective and affordable way.

So, whether you're writing sales and marketing plans, designing a brand

identity, launching a new service or product, copywriting, or just simply need

an external perspective… Brand Champions can help you!

Over 12 years experience with leading

brands across FMCG, Retail and more

Every business needs Brand Champions

They are the customers who don't need to be convinced about the benefits of your product or service

They are the colleagues who create, develop and encourage support for the brand

They are loyal and will advocate and influence others

Let us help you find yours…

What we do

POSITIONING Clarifying your company’s attributes into a

simple model that encapsulates the essence of your business and describes

who you are and why you exist

IDENTITY Designing a strong brand identity which works across all marketing channels and

communicates your key messages, quickly, effectively and in a compelling way

PLANNING Creating clear and actionable sales,

marketing or business plans with activities that build your brand and can be delivered

to drive sales and profit

ACTIVATION Executing campaigns to drive brand

awareness and understanding, converting interest into engagement and shoppers

into buyers

Strategic brand positioning

We start by asking ‘Why?’

We question everything (aware that this can be annoying!)

and peel back the layers of your business to clarify what you

offer and who for

We turn this into a clear brand positioning

– a statement of what differentiates your

brand competitively in the market – and inside the mind of your brand

champion

Whilst the look and feel of your marketing is vital, the science and rationale should always come first

Creative identity

Brand Champions will turn concept into reality, translating your brand positioning into an exciting, inspiring and engaging identity

Names, logos, colours, imagery and tone of voice are all carefully considered when designing a brand that reflects your positioning and clearly communicates your key messages

Our approach is tailored to each project, enabling us to only deliver the relevant creative elements required to meet the brief

Once created, your identity (with supporting guidelines) should guide your approach to everything you do; bringing consistency to your advertising, the look and feel of stores, product and packaging design, advertising, communications, stationery and more…

They will constantly evolve as the market changes and are designed to be used, not sit on a shelf in the marketing department

Business strategy and plans

Whether you are a manufacturer writing brand plans, a retailer looking for a sales plan or a company looking for a business plan, we will create the right plan to deliver your business objectives

It will detail suitable activities – describing what they are, how they’ll be created, who’s responsible for what, the cost involved, when they’ll be completed and what the results should be

These activities will be laid out on a rolling 12-month calendar which will continually evolve and be refined as we learn which activities work (and do not work )

We believe that planning is not something that should just be done once a year… it is a process with a start, a middle and no end

Brand Champions is run by people who have been there and done it – so everything we create is pragmatic, actionable and tailored to your business

Activation and implementation

Brand Champions does not just "consult" and leave you with a pretty calendar, a to-do list and an invoice

We are here to make your plans happen. We can either execute your plans for you or help you to do it yourself

We will implement your plans using our own skills and by partnering with a network of trusted specialists – ensuring that the activities happen on time, within budget and deliver the right results

Alternatively, we can provide coaching and training for in-house marketing teams to help them become self-sufficient

We will work with you to drive internal engagement by inspiring employees around the plans, helping them understand their individual role and impact

Brand Champions offers a wide range of

other services to support your business

Strategic planning

Market research & insight

Project management

Partnerships & sponsorship

Media planning & buying

Internal & external communication

Revenue & income generation

Business Objectives

Market & Competitive Review

Develop clear positioning

Strategy & plans

Creative development

Rolling calendar of activity

Measurement, review & learnings

Virtual Marketing Department

We want our clients to feel in control of their marketing

Operating as a virtual marketing director, we will plan which activities to do, when to do them, the costs involved, how to activate them and how to measure their performance

This is a lower cost option to hiring an in house Marketing Director – all the expertise without the payroll impact!

Brand Champions can provide the same services as an in house marketing department

Our aim is to improve the return on investment from your marketing spend

Retail shopper marketing & media

channel commercialisation

Stores provide a powerful opportunity for marketing. The communication channels available in and around stores form touch points throughout the customer journey and offer highly effective ways to influence shoppers We help retailers set up and run their own Media Centres which commercialise these communication channels, delivering revenue from suppliers to fund marketing and sales driving activities We work with brand, shopper and customer marketing teams to develop activation plans that work in a retail environment and deliver a good return on investment

We support major brands by helping them tailor their brand plan presentations to the retail sector ensuring maximum impact and success Through carefully selected partnerships, Brand Champions has access to a number of exciting promotions which can be delivered on-pack, in-store or online to drive customer engagement and sales

The 3C’s approach ensures great

delivery, every time

Turning theory into reality and issues into opportunities through the development of strategic plans and creative solutions

designed to deliver your objectives

Utilising research, information and

discussions to develop an understanding of

the business challenge, define the key issues

and agree the project scope and deliverables

Bringing the plans to life

with strong internal and

external engagement,

whilst keeping an eye

on reviewing the

performance and

continual evolution

Our values

What makes us different

How can we help

you?

Senior level experience

Access to a network of talented

consultants

Modern techniques

and thinking

Broad range of services Relationship

with top agencies

Competitive pricing

Efficient with fewer

processes

Why choose Brand Champions?

Get in touch…

We look at every project and client individually and develop a

bespoke proposal to meet the brief

Get in touch today to see how Brand Champions can help you...

We charge for consulting services and advice and can work

in a variety of ways including hourly or daily rates, monthly retainer, fixed project fees, commission-in-lieu of fees and

more

Copyright and all other intellectual property rights contained within this document belongs to Brand Champions. You must not store or copy in any electronic form, or otherwise reproduce the whole or any part of this document or use the information and creative concepts contained therein except with the written consent of Brand Champions.