Champions club
Transcript of Champions club
![Page 1: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/1.jpg)
Florida's First Coast of Golf
Champions Club at Julington Creek
![Page 2: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/2.jpg)
Chart was not exported from SlideRocket
YTD Golf Rounds Played - 2013
![Page 3: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/3.jpg)
Your Membership Dues of $2,420 are part
of a $1.84 Million co-op Marketing Plan
| | | | Champions Club Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Champions Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
![Page 4: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/4.jpg)
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
![Page 5: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/5.jpg)
Champions Club at Julington Creek
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG December 2012 & September 2013
![Page 6: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/6.jpg)
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
![Page 7: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/7.jpg)
![Page 8: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/8.jpg)
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
![Page 9: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/9.jpg)
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
![Page 10: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/10.jpg)
Responsive Design
28% of all visitors access site utilizing mobile devices
![Page 11: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/11.jpg)
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
![Page 12: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/12.jpg)
Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
![Page 13: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/13.jpg)
Print Applications
Promotions
Co-Op Marketing
![Page 14: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/14.jpg)
Visit Florida's Golf Publication
![Page 15: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/15.jpg)
THE PLAYERS TV Spot
Video was not exported from SlideRocket
Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
![Page 16: Champions club](https://reader036.fdocuments.net/reader036/viewer/2022062405/554f3564b4c90572088b4b81/html5/thumbnails/16.jpg)
Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning
In Closing