Introduction Social Media Monitoring and Social CRM
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Social Media Monitoring With Radian6
Transcript of Introduction Social Media Monitoring and Social CRM
Social Media Monitoring
With Radian6
Social Media MonitoringToday’s program
• Welcome, short introduction• (Social) Media, Why we need to listen• Examples using Radian6
Who am I?
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• Corné Kox• Lecturer ‘Digital Media’• Expert Group Web and Mobile Services
(Communication Systems)• Knowledge Board ‘directing entrepreneurial networks’
(Lector Frank Willems)
• Change in Media Use
(Social) MediaWhy we need to listen
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Footnote
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• Based on using Social Media for marketing purposes
Social CRM
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Social CRM
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• Collect your data (query - Big Data)• Keywords• Narrow• Include• Exclude
• Process data and setup a dashboard
Social CRM
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• Listen• Measure• Analyse• Understand
Social CRM
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• Engage and respond
Social CRM
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• In practice
Social CRM
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Thanks for your attention
Any Questions?
