Introduction Criteo - 2.0
27
PERFORMANCE IS EVERYTHING 2.0 13/04/2015
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Transcript of Introduction Criteo - 2.0
PERFORMANCE
IS EVERYTHING
2.0
13/04/2015
2
Performance Is Everything
at your
ROIat scaleSales
delivers
Copyright © 2014 Criteo
Why Criteo?
4
9,000+ PUBLISHERS1
130+ COUNTRIES1
1bn REACHED MONTHLY3
7,000+ ADVERTISERS1
1- Criteo February 2015
90%RETENTION
RATE2
| 2- Annual rate 2014 | 3- comScore MMX, Decembre 2014
Copyright © 2014 Criteo
What do we do?
6
Convertrecent visitors
Acquirenew customers
Criteo Solutions
7
Measurable ROI at Unmatched Scale
Conversion
optimizedPrediction
engine.
Dynamic creative
optimization
engine.
Recommendation
engine.
Transparent
CPC model
Criteo
Engine
Performance Advertising
Real Time Reporting
Criteo
Criteo
Display
Mobile Desktop Social
&
Copyright © 2014 Criteo
Criteo Display
9
De
skto
p
9,000+ PublishersExchanges
Platforms
Premium
Publishers
Real-time
Creative
Optimization
HTML
Dynamic
Banners
10
Mob
ile | W
eb
Extended Browser Support
(for Safari)
One billion
iOs devices sold*
Publisher scale
HTML
Dynamic Banners
Real-time Creative
Optimization
*source: Apple February 2015
11
Mo
bile
| In-A
pp
HTML
Dynamic Banners
Real-time Creative
Optimization
Publisher scale
12
Mo
bile
| In-A
pp
HOW DOES IT WORK ?
User surfs in
your app
Then opens a new app
and sees a targeted ad
User clicks and deeplinks to a
product « page » in your app
13
Dyn
am
icC
rea
tive
Op
timiz
atio
n
14
SO
CIA
L| F
AC
EB
OO
K
News Feed ad
Right hand side ad
Inventory Inventory
+ 44% more sales
whilst maintaining
existing COS
Copyright © 2014 Criteo
Criteo Email
16
Criteo Email
Lost usersLost users
Criteo Email PRM:
Brings your lost prospects back
& converts them
Criteo Email CRM:
Re-engages your customers and
generates incremental sales
Existing PRM
Addressing users not in your email database
Addressing users already in your
CRM database
Existing Loyalty
Program (CRM)
Existing Acquisition
Program (PRM)
Sales
Existing CRM
Sales SalesSalesSales
Criteo Email CRM Criteo Email PRM
Criteo Email delivers
5x more volume
than abandoned
cart campaigns
Criteo Email PRM delivers
100% incremental sales
through email addresses
not in your CRM
Copyright © 2014 Criteo
Criteo
Cross-device
18
WITHOUT CROSS DEVICE
Seen as a different user:
No additional volume
Cross-device
Copyright © 2014 Criteo 19
WITH CROSS DEVICE
Seen as the same user:
More volume
x
Better understand
user behavior
MORE SALES(FOR THE SAME ROI)
Cross-device
Better Prediction
&
Recommendation
CRITEO
“Email is hashed”
32312c1b68
20
Advertiser #1 or Advertiser #2 /
Device #2
32312c1b68
“Email is hashed”
Advertiser #1 / Device #1
ADVERTISERS
Linked through
cross device
Cross-device | Exact Match
Copyright © 2014 Criteo
Measurement
22
Realtim
eR
eportin
g
Account Strategist
can manage CPCs
to hit your
Cost of Sale goal.
Copyright © 2014 Criteo
Getting started
24
Getting Started
Total estimated time to go live : ~ 4 weeks
En
ab
les
Owner Chief Technology Officer
Estimated
delivery time
Criteo One Tag Catalogue Feed
New
Customer &
Attribution
Tracking
Best Engine
PerformanceEBS
Product
Image
Product
Description
Live Pricing
~ 2 weeks
Head of Marketing
Creative
Ad Email
Real-Time
Optimized Creative
~ 1 week
Head of Marketing
Extended Browser
Support
Live on Safari for
iOS + Mac Os
~ 1 day
25
Best in Class Service Included
Account
Strategist
Creative
Services
Business
IntelligenceTechnical
solutions Conversion
Optimized
Criteo Engine
130+ Countries
300+ R&D, Tech &
Business Intelligence
9,000+
Publishers(Exchange & Premium)
24/7Monitoring & Service
Management
26
Summary
7,000+ Advertisers
130+ countries
90% retention rate
Transparent CPC model
Measurable ROI
At scale
Across all devices
World-class service team to
manage your campaign
Questions?
27
