Introducing Criteo
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Transcript of Introducing Criteo
PERFORMANCEIS EVERYTHING3.028/09/2015
Copyright 2015 Criteo
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Performance Is Everything
at your ROI
at scale
Sales
delivers2
Copyright 2015 Criteo
http://www.shutterstock.com/pic.mhtml?id=124231765&src=id2
Why Criteo?
Copyright 2015 Criteo
Copyright 2015 Criteo
41 - Criteo July 2015 2 - Annual rate 2015 3 - comScore MMX, July 2015
11,000+ PUBLISHERS1
130+ COUNTRIES1
1.1bn REACHED MONTHLY3
8,500+ ADVERTISERS1
90% RETENTION RATE2
Copyright 2015 Criteo
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What do we do?
Copyright 2015 Criteo
Copyright 2015 Criteo
6Criteo Solutions
Copyright 2015 Criteo
Acquirenew customers
Convertrecent visitors
Copyright 2015 Criteo
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Conversion optimized
7Measurable ROI at Unmatched Scale
Copyright 2015 Criteo
Criteo DisplayMobile DesktopSocial
Transparent CPC model Criteo EngineCross-device
Prediction engine
Recommendation engine
Dynamic creative optimization engine
Real Time Reporting
Copyright 2015 Criteo
http://www.shutterstock.com/pic-236772166/stock-photo-digital-infrastructure.html?src=o1w2K1dkcp9lZpGVBHoiGQ-1-127
Criteo Display
Copyright 2015 Criteo
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Desktop
Copyright 2015 Criteo
5 funny games
11,000+ Publishers Exchanges Platforms +Premium Publishers
Real-time Creative Optimisation
Copyright 2015 Criteo
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*source: Apple February 2015 10Mobile | Web
One billion iOS devices sold*
Extended Browser Support (for Safari)
Publisher scale
Real-time Creative Optimisation
Copyright 2015 Criteo
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11Mobile | In-App
Real-time Creative Optimisation
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DPA
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Recommendation Bidding Conversion Optimized
Facebook mobile App
Facebook desktop
Search
Criteos TechnologyDPA
FBX
1.25 billionmonthly active users on DPA (87% of overall audience)1 All incremental inventory
13Copyright 2015 CriteoSource 1: First quarter 2015 earning announcement, Facebook April 2015
Copyright 2015 Criteo
Cross-device
Copyright 2015 Criteo
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ID# 1
ID# 2
ID# 10 ID# 11
In-app
ID# 5
DPA
ID# 3
ID# 6
ID# 4
EBS
ID# 8
Desktop& Mobile
ID# 7
ID# 9
User profiles
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Cross-device
Cross-device
Use non PII Customer DataMore relevant ad experienceManage fatigue
Copyright 2015 Criteo
Measurement
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Criteo Performance Platform (CPP)
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Getting started
Copyright 2015 Criteo
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19Getting Started
Copyright 2015 CriteoTotal estimated time to go live : ~ 4 weeks
Head of Marketing
Extended Browser SupportLive on Safari for iOS + Mac Os ~ 1 dayUpdated Daily
Head of Marketing
CreativeAdEmailReal-Time Optimized Creative ~ 1 week
Chief Technology Officer
Product ImageProduct DescriptionLive Pricing~ 2 weeksBest Engine PerformanceEBS
New Customer& Attribution Tracking
Criteo One TagCatalogue FeedCross-deviceRecommended Advertiser sign off
Estimated delivery time
Enables
Copyright 2015 Criteo
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Best in Class Service Included
Copyright 2015 Criteo
24/7 Monitoring & Service ManagementConversion Optimized Criteo Engine11,000+ Publishers(Exchange & Premium)300+ R&D, Tech & Business Intelligence130+ Countries
Technical solutions
Creative Services
Business Intelligence
Copyright 2015 Criteo
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21Summary
Copyright 2015 Criteo
90% Retention ratefor 7 straight quarters
130+ countries
8,500+ Advertisers
Transparent CPC model
Measurable ROI
At scale
Across all devices and profiles
World-class service team to manage your campaign
Copyright 2015 Criteo
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