INTRODUCEMENT FHC MADRID SHG
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Transcript of INTRODUCEMENT FHC MADRID SHG
FUTURIST HOTEL CONCEPT
MADRID SUSTAINABLE HOTEL
GOOD****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES
ROOMS ORGANISED WITH SEMINAR FITTING
VERRIN SYSTEM) AND AN TAGEAE AQUATIC
UNIVERSE (5 SPAIC BOXES, A CIRCULAR SOLARIUM
TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA
AND A JACUZZI HAMMAN CRYOTHERAPY
UNIVERSE) LOCATED IN MADRID
PLAN I – Analysis environnemental structure
A – Touristic trends in MADRID
B – Robotics analysis
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – Advertisement
VI – Staff board scheme
A – With robots
B – Without robots
VII – Staff planning
A – With robots
B – Without robots
VIII – Room architectist drawing
IX – Aquatic universe architectist drawing
X – Flexible roof top
I- Analysis environnemental structure
A – Touristic trends in MADRID
Spanish hoteliers face 2017 with their
pockets full after a record year. Helped by
terrorist attacks in North Africa and with
Madrid and Barcelona increasingly in vogue,
the country boasts urban tourism, sun and
beach and ... security. But that has been so
far; You have to start designing the future.
One has to choose between looking at the
navel or investing what is necessary to deal
with a possible, and certainly desirable,
imminent recovery of markets damaged by
violence.
Jordi Ferrer , partner Industry Travel,
Hospitality,
Leisure & Transport of Deloitte , told Cerodosbé the keys according to their analysts guide the sector over the next 12 months and were detected during the World Travel Market held in London . "This year, demand has driven the industry, now many owners must invest to improve the product and place it at the level of expectations," says the consultant.The first, the customer experience. If Spanish hosting has always led in cost policy, now is the time to "put the user in the center of the board". "Not only the big ones like Meliá and NH , even the most modest chains and independent hotels already work with more information about the competition and elaborate their projections betting on quality," he adds.
Once in the establishment, the mission will be to retain the traveler. Still far from the big programs of Hilton and Marriott purely for size, more and more second-line companies are betting on loyalty projects. "The urban chains are putting the batteries", he illustrates. On the coast, names like Palladium and Holiday World also work in the same line.But the Spanish hotelier does not forget his pocket. "The improvements in efficiency will come from the hand of the central purchasing and the commitment to subcontracts," he illustrates. Societies like Hotusa and Quantum rub their hands while the floor cleaners see it with more skepticism.
Faced with optimistic business prospects, large international funds track the country's large capitals in search of opportunities. Prior to the World Travel Market, Deloitte organizes a forum for investors in which the existing interest could be felt; Especially in Barcelona despite the moratorium on tourist licenses. "Investors are still waiting to see how the Special Urban Tourism Tourist Plan will be solved, " warns Ferrer.Due to the twists in Catalonia and being a more virgin market, Madrid grows faster. "It starts from below and its profitability is inferior to the Mediterranean city, but the great foreign names have already put the focus on the Great Way, " he says. Foreign investors have come to stay in a territory traditionally dominated by the national hotelier.
If three or four years ago nobody wanted to
know anything about Spain, today every
property is practically auctioned at the first
exchange rate. "From family offices to
pension funds and investment funds British,
American and Asian are very interested in
the sector," he says.
Held in London, over both events inevitably
planned the shadow of the BREXIT. With
uncertainty still in the spotlight, Ferrer
explains that during the fair no impact has
been perceived in the tourism sector of
Europe's departure . "The crash of the
pound has to influence in some way, because
it will be more expensive to travel from the
archipelago, but still no solid consequences,"
he says.
By contrast, the sale of second homes in the Canarian archipelago and the Costa del Sol has slowed down . Fashion destination for Belgians, Brits and French, Central European customers persist in their desire to summer on the beaches of southern Spain while the British buyer has become more restrained.
Source : http://www.cerodosbe.com/es/alojamiento/hoteles/las-7-tendencias-que-marcaran-el-sector-hotelero-en-2017_18956_102.html + http://www.tourspain.es/es-es/VDE/Documentos%20Vision%20Destino%20Espaa/Plan_Turismo_Espa%C3%B1ol_Horizonte_2020.pdf
A – Robotics analysis
Just a few words : 1 robot for 3 humans. It means for our hotel, an organization
with robots needs 47 staffs to run. Without robots, robots are 104. More
information are given in this source article below :
II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic view and 12 meeting rooms et 6 subcommittee rooms- TAGEAE aquatic universe opens every day from 08.00 AM to 23.00 PM with 10 spaicboxes- Space accommodation with digital equipment- Automatic Self Garage System (ASGS)- Room service with high quality products from 06 H 30 to 00 H 00 issued from partnerships with restaurants- Groundfloor platform- Flexible rooftop- Bed Switch Bed machine (BSB)- Self Verrin Fitting System (SVFS)
B - Weaknesses
- No restaurant- High taxes- Big investment
C – Opportunities
- Competitive advantage for innovative product- Geographic adaptations of the project
D – Threats
• Administrative state disk• Maslowien blocking return in triumph• Terrorists risks
,
III – Commercial programm
See advertisement, guest segment and landmarks attachments,
IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. All has been
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,
TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY
V- Advertisement
DISCOVERING FUTURIST HOTEL CONCEPT MADRID
SUSTAINABLE HOTEL GOOD****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6
SUBCOMMITTEES ROOMS ORGANISED WITH SFVS
SEMINAR FITTING VERRIN SYSTEM) AND AN
BLACKWATEREA AQUATIC UNIVERSE (5 SPAIC
BOXES, A CIRCULAR SOLARIUM TERRACE, AN
AQUALUDIC SPACE, A FOETISIC AREA AND A
JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)
LOCATED IN MADRID
FHC MADRID SHG****
Tél. 00 34 91 588 75 00
Fax 00 34 91 588 75 01
Email : [email protected]
Web site : www.fhcmadridshg.com
VI – Staff board scheme
A - With robots
GENERAL MANAGER
FINANCIAL ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
BUSINESS MANAGER
MAINTENANCE MANAGER
•MAINTENANCE FLEXIBLE ROOF TOP
•MAINTENANCE ACCOMODATION SPACE
•MAINTENANCE AQUATIC UNIVERSE AREA
•MAINTENANCE GROUND FLOOR BASIS
• MAINTENANCE ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
BUSINESS MANAGER
DRINK & BREAKFAST MANAGER
DRINK MANAGER
BREAKFAST MANAGER
FRONT OFFICE MANAGER
GENERAL MANAGER
FINANCIAL ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
•GAME STAFF 1
•GAME STAAFF 2
•GAME STAFF 3
•GAME STAFF 4
•GAME STAFF 5
•GAME STAFF 6
MAINTENANCE MANAGER
•MAINTENANCE FLEXIBLE ROOF TOP
•MAINTENANCE ACCOMODATION SPACE
•MAINTENANCE AQUATIC UNIVERSE AREA
•MAINTENANCE GROUND FLOOR BASIS
HOUSEKEEPER
•CHAMBERMAID 1
•CHAMBERMAID 2
•CHAMBERMAID 3
•CHAMBERMAID 4
•CHAMBERMAID 5
•CHAMBERMAID 6
•CHAMBERMAID 7
•CHAMBERMAID 8
•CHAMBERMAID 9
•CHAMBERMAID 10
SPA MANAGER
•THERAPIST 1
•THERAPIST 2
•THERAPIST 3
•THERAPIST 4
•THERAPIST 5
•THERAPIST 6
•THERAPIST 7
•THERAPIST 8
•THERAPIST 9
•THERAPIST 10
BUSINESS MANAGER
•FITTER 1
•FITTER 2
•FITTER 3
•FITTER 4
•FITTER 5
•FITTER 6
DRINK & BREAFAST MANAGER
•DRINK MANAGER
•DCRR 1
•DCRR 2
•DCRR 3
•BREAKFAST MANAGER
•BREAKFAST 1
• BREAKFAST 2
•BREAKFAST 3
•BREAKFAST 4
FRONT OFFICE MANAGER
•RECEPTIONIST 1
•RECEPTIONIST 2
•RECEPTIONIST 3
•RECEPTIONIST 4
•SWITCH RECEPTIONIST 1
•SWITCH RECEPTIONIST 2
•SWITCH RECEPTIONIST 3
•SWITCH RECEPTIONIST 4
•NIGHT 1
•NIGHT 2
•NIGHT 3
•NIGHT 4
B - Without robots
VII– Staff planning
A – With robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC MADRID SHG****2017
STAFF = 47
FRIDAY SATURDAY SUNDAY
GENERAL MANAGER
CASINO MANAGER
16/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
B- Without robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
BKF BKF BKF BKF BKF O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J J J O O
GENERAL MANAGER
CASINO MANAGER
16/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC MADRID SHG*** 2017
STAFF = 104
FRIDAY SATURDAY SUNDAY
BREAKFAST MANAGER
BREAKFAST STAFF 2
BREAKFAST STAFF 3
DRINK MANAGER
BREAKFAST STAFF 4
THERAPIST 9
THERAPIST 10
SPA MANAGER
SPA MANAGER ASSISTANT
DRINK & BREAKFAST MANAGER
THERAPIST 1
THERAPIST 2
FOM
THERAPIST 5
THERAPIST 3
THERAPIST 4
THERAPIST 6
THERAPIST 7
THERAPIST 8
VIII – Room architectist drawing
BED
SWITC
H C
HA
NG
E
BED SWITCH CHANGE
WATERISATION POURING
BED SWITCH CHANGE
FUTURIST ROOM DRAWING
MAINTENANCIAL BOX
MA
INTE
NA
NC
IAL B
OX
WALLIC DIGITAL
LIGHTY VARIETY
WA
TERISA
TION
PO
UR
ING
WA
TERISA
TION
PO
UR
ING
MA
INTE
NA
NC
IAL B
OX
FOOTSPARKLE
PILLOWING SHELTER
NIGHTHER BODYWIHTOUTY
BED
SWITC
H C
HA
NG
E
IX – Aquatic universe architectist drawing
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
AU RESERVED AUMANAGER
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS
TECHNICALS LOCALS
WAITING SPACE
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS
X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN H
ARVEST
SOLA
R PANEL
S
WIN
D TOOL
RAIN H
ARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTR
Y
SOLA
R PANEL
S
WIN
D TOOL
DIGIT
AL THIN
K AREA
HELIS
URFACE W
ITH V
ERRIN
ARTISTR
YDIG
ITAL T
HINK A
REA
HELIS
URFACE W
ITH V
ERRIN
DRINKIN
G RELA
XATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTR
YDIG
ITAL T
HINK A
REA
DRINKIN
G RELA
XATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE
XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT VTBED SWITCH CHANGEVT VTBED SWITCH CHANGE
MVT
MSP
MBSC LUGGAGERY
MVT
MSP
WELCOME SPACE
MBSC LUGGAGERY
SPATI
AL FRONT
OFFIC
E
ANSWERIE
& P
ORTERIE
MVT
MSP
MEWELCOME SPACE
SPATI
AL FRONT
OFFIC
E
ANSWERIE
& P
ORTERIE
DECIS
IONAL C
ENTE
R
MVT
MDP
MEWELCOME SPACE
SPATI
AL FRONT
OFFIC
E
ANSWERIE
& P
ORTERIE
MORNIN
G APESE
NTERIE
DECIS
IONAL C
ENTE
R
MDP
ME
MW
WELCOME SPACE
MORNIN
G APESE
NTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT
DECIS
IONAL C
ENTE
R
MDP
MW
WELCOME SPACE
MORNIN
G APESE
NTERIELEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT
XII – Fututrist hotel concept architectist drawing
FLEXIBLE ROOF TOP
FHC MADRID SHG****
MEETING ROOM TENAEAMEETING ROOM MEDINEA
MEETING ROOM CARLOSEA MEETING ROOM MOVIDAEA MEETING ROOM ATOCHEA
MEETING ROOM PARDOEA
SUBCOMMITTEE 2
SPACE DRINK MOZARABEA
MEETING ROOM BERNABEUEA
MEETING ROOM MESETAEA
SUBCOMMITTEE 1
MEETING ROOM PICASSOEA MEETING ROOM SALAMANCAEA
SUBCOMMITTEE 3
MEETING ROOM MANZANAREZEA
SEM
INAR O
FFIC
E
SEMIN
AR O
FFIC
E
VE
GE
TA
L F
AC
AD
E
HO
US
EK
EE
PIN
G R
ES
ER
VE
SUBCOMMITTEE 4 SUBCOMMITTEE 5 SUBCOMMITTEE 6
ACCOMODATION SPACE (430,52 ft2)OFFIC
EV
EG
ET
AL
FA
CA
DE
RELAX STAFF CONNECTED ROOM = 53 819,55 ft2
SP
A M
AN
AG
ER
SPAIC BOX 2SPAIC BOX 1 SPAIC BOX 3
SO
LA
R T
ER
RA
CE
SP
A T
EC
HN
ICA
L A
RE
A
SPAIC BOX 4 UAM
AQUATIC UNIVERSE TAGEA
SP
A M
AN
AG
ER
SPAIC BOX 2
SPAIC BOX 5
SPAIC BOX 1 SPAIC BOX 3
SO
LA
R T
ER
RA
CE
SP
A T
EC
HN
ICA
L A
RE
A
ACCOMODATION SPACE (322,9 ft2)
VE
GE
TA
L F
AC
AD
E
LOBBY ROOM PDJ
LUGGAGE ROOM BACK OFFICE
IT
GM
RELIGIOUS AREA = 26 909,78 ft2
FAM
OFFIC
E
HO
US
EK
EE
PIN
G O
FF
ICE
FRONT OFFICE SM
VE
GE
TA
L F
AC
AD
E
GARAGE + CARS BOXES + BICYCLES BOXES
ELECTRIC
BREAKFAST OFFICE
DATA PRO CESSING