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Intro to Qubit's personalization 23-05-2013
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@qubitgroup Qubit platform: Introduction to Personalisation Webinar Thursday 23rd May 2013 Harry Hurst Head of Partnerships [email protected] Will Browne Analyst [email protected]
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Transcript of Intro to Qubit's personalization 23-05-2013
@qubitgroup
Qubit platform: Introduction to Personalisation WebinarThursday 23rd May 2013
Harry HurstHead of Partnerships
Will BrowneAnalyst
Agenda- Introduction to Qubit’s platform
- Personalisation for the 21st century marketer: putting it into practice
- Client case studies
- Q&A
Identifying the current marketing challenges
52% agree that ‘the ability to personalise web content is fundamental to their online strategy’
Source: Econsultancy 2013
Visitor behaviour has changed; traditional tools don’t work
Then: The purchase funnel
Now: The costumer decision journey
Awareness
Familiarity
Consideration
Purchase
Loyalty
Evaluate
Commit
Experience
Consider Buy
Interest trigger
Decision trigger
Modern ecommerce business tools are disparate
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Data management
Insight PersonalisationTesting, Targeting Widgets
-Data layer-Tag management
- Mouse tracking- Feedback- Session analytics- Journey mapping
- Offers- Dynamic content- Messaging layers
- Recommendations- Live chat- Reviews- Retargeting
- Tag management vendor
- BI platform
- Analytics companies- Agencies
- CMSs- Testing platforms- Personalisation
platforms
- Marketplace companies
wh
ath
ow
wh
o
Why is it important to create personalised experiences?
You can’t afford non-converters!
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AttractionHigh investment in driving traffic, rising CPA costs
97% of people don’t buyOn-site
Poor return on investment for all involved
Return
Consumers are used to great experiences
They are empowered!
The evolution of digital optimisation
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Websites need to start personalising with targeted contentPeople are different - they have different budgets, different products they’re interested in. Different people need different experiences.
Website personalisation is...
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Messaging Offers Announcements
Theme and layout Recommendations Widgets
For all the different types of people who visit your site
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Basket casesPeople who put things
in their basket and don’t buy
Lost soulsOn site search users who never find what they're looking for
First timersNew users in
need of brand reassurance before
they engage
Careful spendersPeople who leave long gaps between making
purchases
Optimise all your different technologies
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Recommendations
Live helpMerchandising
Reviews Retargeting
The Qubit platform explained
biceps
bicepsBehavioral data
InsightContent
ExecutionPerformance
Simple workflow
Behavioural dataInvest in a data model that tells you everything about what people do
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Quantitative dataUniversal Variable structures all
the data from each page
Your products are hard to find
< navigation >
< description >
< price >
< image > < colour >
Qualitative dataVisitor Opinion gathers useful
insight as people leave the page
InsightBe able to find out how people really behave
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The average UK Safari user spends £30 more
on technology than people using other browsers
Visitors arriving at lunchtime are 33% more likely to purchase than at
other times of the day
Holidays are most often bought on tablets between 8-9 on monday evenings
ContentPersonalise with the right content to get the job done
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Headbar
Sliders Pointer Lightbox Live help
Footbar
ExecutionBe able to target on precise variables
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Browser type Visit number Device or platform
Basket contents Time on page Product type
PerformanceUnderstand how your personalisations perform against a control
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Simple workflowBridging the gap between analysts, marketers and developers for increased agility
Behavioural data Insight Content Execution Performance
Single workflow
bicepsBehavioural data
InsightContent
ExecutionPerformance
Simple workflow
Personalisation for the 21st marketer: How to put it into practice
Qubit platform demo:• UI overview - Discover and Deliver• Discover unique insights• Introduction to visitor level analytics• Query building and using saved reports• Delivering personalised campaigns• Targeting and format overview• Campaign reporting and statistics• User management
Client case studiesFind out how businesses using the Qubit platform are able to increase revenue through smart personalisation:
Stylistpick
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33% increase in conversions for unregistered Chrome users.We helped more visitors take the Stylistpick quiz and get personalised fashion recommendations.
Childrensalon
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13% conversion uplight in foreign markets.We helped Childrensalon to engage customers in their own language.
Crew Clothing
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7.4% increase in conversion for new users.We helped Crew engage more visitors with the brand for the first time.
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Q&A
Final Thoughts
Be the first to get our personalisation research
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Sign up here:bit.ly/quresearch
Thank You
Harry HurstHead of Partnerships
Will BrowneAnalyst
@qubitgroup
