Intro to new media design

FA102A: RESEARCH AND BRAND DEVELOPMENT

Human Spaceflight Shannon Tomascak

Assignment One, Research

“Welcome to 2035..the Age of Surprise”http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise



- Space travel technology is rapidly advancing and there is so much potential for the future.

http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise


http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise



“Under the new plan NASA's focus would be the development of systems that would carry men and equipment outside of low-Earth-orbit (LEO) and successfully land them on other objects in the solar system.”

http://space.about.com/od/spacebasics/a/Future-of-Manned-Space-Flight.htm

http://upload.wikimedia.org/wikipedia/commons/thumb/3/3b/Augustine_Commission_logo.svg/250px-Augustine_Commission_logo.svg.png



http://www.collectspace.com/reviewsls_config ur ations01-lg.jpg

- NASA is in the process of building the Orion Multi-Purpose Crew Vehicle and Space Launch System for human space travel and exploration

http://www.nasa.gov/externalflash/human_space/

Assignment One, Description of Future Product or Service


Advanced Space Travel for All

Assignment Two, Naming Process


Selected words from the original post:Age of Surprise, Outerspace, Potential, Exploration Generated name possibilities:Explore More (created by tweaking Exploration)SpaceOut (created by tweaking Outerspace) Selected name:Explore More Justification for why that name was selected:Sounds appealing to people who like traveling and incites people to want to see more. Service sounds amusing and inviting.

Assignment Two, Brand Character Diagram


Character/PersonaInnovative

Modern

Enjoyable

Honorable

ToneScientific

Revolutionary

Stunning

Novel

LanguageUnique

Admired

Sophisticated

Reliable

PurposeEntertain

Explore

Leisure

Civilize

Explore More

Assignment Three, Logotype Research, Word from Diagram


Leisure


Assignment Three, Logotype Research

http://www.expedia.com

http://www.amazon.com

http://www.toyota.com


Assignment Three, Finished Logotype

E PLOREMORE


Assignment Four, Social Media Branding, Research

Free Peoplehttps://www.facebook.com/FreePeople

Hypnotiqhttps://www.facebook.com/hpnotiq

https://www.facebook.com/Orbitz

Orbitz


Assignment Four, Social Media Branding, Facebook Pages


Assignment Four, Social Media Branding, Creating Community

• I shared my product page with my Facebook friends• I sent a tweet with a link to my Facebook page, talking

about my product• I texted some friends about the Facebook page


Assignment Five, Webpage Layout Research for Wireframes

http://www.amazon.com

http://www.expedia.com

http://www.toyota.com/letsgoplaces/


Assignment Five, Webpage Layout Research for Wireframes

http://www.sixflags.com/national/index.aspx

http://www.bestbuy.com

Assignment Five, Wireframe


Photo with Tagline Text

Logotype

Social Media Links

History LocationsShuttlesAbout Plan a Trip

Short Description


Assignment Five, Tagline Research

103 Years of Honesty, Integrity, Reliability

http://www.pcrichard.com/home.jsp

Join the Armyhttp://www.beatsbydre.com

Save Money. Live Better.http://www.walmart.com

America’s Nail Salon Experthttp://www.essie.com

America’s Most Convenient Bankhttp://www.tdbank.com

https://projects.invisionapp.com/console/4617157

Assignment Five, Homepage Visual Design in a Browser


Intro to new media design

Documents

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