Intro to Facebook for Business 2014

INTRO TO FACEBOOK FOR BUSINESS

LEARN TO PARTY – MODULE 3

UPDATE: My old accounts (websites/fb pages) are merging into one.

www.MoneliCo.com is still active, just being re-branded.

FB4DS.com is still active but most posts are now made on the new Business Page: fb.com/monicaramos. Eventually the FB4DS Page will be deleted.

2004: Event Planner

2005: BS Business & Marketing

2007: MoneliCo Business Solutions - Business Consulting, Web/Logo Design, Virtual Asst.

2008: Entered Direct Sales

2009: Social Media, Blogging

2011: Joined Miche

2013: SM Certification (FB)

2014: Business Coaching

www.facebook.com/monicaramos

AGENDA

Facebook Statistics

Personal Profile Basics

Profile/Timeline vs Newsfeed

Privacy Concerns

Groups (General Overview)

FB Rules About Personal Profiles

Creating Friends Lists*

*Watch video (link is on Resources Page)

Business/Fan Page Basics

Profile vs Page

Setting Up Your Business Page

Miche’s Rules About Business Pages

Increasing Likes (Marketing, Engagement, Content, Etiquette)

Top Tips (DOs & DON‘Ts)

Q & A

AGENDA

Groups (set up, settings, navigation tabs)

Facebook Parties

Facebook Ads

Analytics/Insights

Content Curation

Design Enhancements

Will cover if time permits.

NOT ON AGENDA

1.31 Billion Facebook Users

54.2 Million Facebook Pages

48% Age 18-34 Check FB When They Wake Up

28% Age 18-34 Check FB Before Bed

Average Number of FB Friends: 130

Every 20 Minutes:

1 Million Links Shared

2 Million Friends Requested

3 Million Messages Sent

http://www.statisticbrain.com/facebook-statistics/

FACEBOOK STATISTICS

75% of Americans admit to bringing their phone to the bathroom.

4 out of 5 consumers use smartphones to shop.

70% of mobile searches lead to online action within an hour.

67% of mobile users find themselves checking their phone for messages, alerts, or calls — even when they don’t notice

their phone ringing or vibrating.

44% of mobile users have slept with their phone next to their bed because they wanted to make sure they didn’t miss any

calls, text messages, or other updates during the night.

29% of mobile users describe their cell phone as “something they can’t imagine living without.”

http://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/ http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

MOBILE STATISTICS

1.31 Billion Facebook Users

680 Million Mobile Users

240 Million App Users

Facebook is the #1 App

http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/

MOBILE STATISTICS

Image: http://www.bibleprophecyandourworld.org

HOME News Feed

NAME Timeline (aka Profile/Wall)

HOME VS TIMELINE

HOME TIMELINE

HOME VS TIMELINE

c

HOME: NEWSFEED

c

HOME: LEFT NAVIGATION PANE

c

Basic Info

Favorites

Pages

Groups

Friends

Apps, Interests, more…

HOME: LEFT SIDE

HOME: BASIC INFO, FAVORITES

Basic Info

Favorites

Pages

Groups

Friends


Basic Info

Favorites

Pages

Groups

Friends


HOME: PAGES, GROUPS, FRIENDS…

HOME: NEWSFEED

Updates from “everyone” you are Friends with, Pages you’ve Liked, Groups you belong too, and Ads. What you see is dependent on Settings and Behavior.

Only YOU see what is in YOUR Newsfeed!

HOME: RIGHT SIDE

Events, Alerts, Trending Topics

Advertisements

HOME: NEWSFEED

HOME: NEWSFEED

You can tell FB what you want to see.

You still won’t see EVERYTHING. We will discuss how FB’s algorithm works in this class but for a more thorough training, check out my e-course:

Increase Your Visibility on Facebook Easily, Ethically, and Free!

HOME: NEWSFEED

Don’t want to see something (or certain kinds of posts, or posts from a particular person or page)? Click on the

down arrow in the upper right corner of a post.

HOME: NEWSFEED

HOME: NEWSFEED

You will have the option to Undo…

HOME: NEWSFEED

…or give FB more information about why you don’t want to see this in your Newsfeed.

THE PERSON OR PAGE WHO MADE THE POST WILL NOT KNOW YOU HAVE DONE THIS.

It works both ways: If you market on FB too much, your

Friends will do the same and you will never know.

HOME News Feed

NAME Timeline (aka Profile/Wall)

HOME VS TIMELINE

c

HOME VS TIMELINE

YOUR PERSONAL PROFILE: TIMELINE


Click on the … near the bottom right of your Cover Photo to see what your Public Profile looks like (what

everyone who visits your Pesonal Profile sees).


Select View As…


This is the PUBLIC view.


This is the view as a specific

person.


This is what I see

(personal view).


PUBLIC SPECIFIC PERSON PERSONAL


You can control what people see by clicking on Update Info.


Select the section(s) you want to edit.


Hover over this area…


…and you will see this:

PRIVACY

PRIVACY

Currently set to Public

You can change settings by clicking on Edit here

PRIVACY

Let’s edit “Who can see your future posts?”

PRIVACY

You can also manage this right before each post!

PRIVACY

PRIVACY

Again, you can also manage this right before each post. (example on next slide)

PRIVACY

Keep in mind this setting will remain until the next time you change it.

PRIVACY

For this example, let’s select Friends.

Back to the Privacy Setting Dashboard…

PRIVACY

“Who can see your future posts?” is now set to Friends.

PAGE VS PROFILE

PROFILE Personal

Friends

Only 1

5,000 Limit

Privacy Controls

Not Indexed by Search Engines*

PAGE Business

Fans

Multiple

Unlimited

Public

Indexed by Search Engines

PAGE VS PROFILE

*Unless set to Public, but still not as highly ranked as a Page

SETTING UP YOUR PAGE

www.facebook.com/pages/create

www.facebook.com/business


www.facebook.com/business


www.facebook.com/pages/create


Direct Sellers who work from home should NOT

choose this option.

Choose either of these. Are you focusing on the Product you are

selling or Your Business?


This will be the Page Name.


What you type here,

and here…


…will show up here on your

Page.


This will be Web Address (URL).


For this example I grabbed a stock photo, but it is best to make your Business Page profile

picture an actual picture of your face.


Skip this


Toggle through all the promtps.


I generally do not recommend doing this. We talk about the best ways to increase your fan base in my e-course: Increase Your Visibility

on Facebook Easily, Ethically, and Free!


And here you have it—your Facebook Business Page!

SCREEN SHARING AND Q&A

Let’s go online and work through some real time examples of the material we covered so far and answer any questions.

TIPS & TRICKS

View this image online at http://monelico.com/files/images/diff-url-title.jpg

TIPS & TRICKS

View How-To video at http://monelico.com/page-employer-video The video needs to be updated with the latest version of FB but the basics are the same. Subscribe at videotips.monelico.com to get notified of new and updated video tutorials.

TIPS & TRICKS

Ask your fans to click on Get Notifications to improve their chances of seeing your posts in their Newsfeed.

TIPS & TRICKS Want to see all the Page Like Requests you’ve received?

If you never saw these, imagine how many of your FB friends missed your Requests? Once you ask someone to Like your Page,

you cannot ask them again. Educate them on where to find Requests they may have missed. Click on Like Pages…

TIPS & TRICKS …then click on Invites.

TIPS & TRICKS

Here you will see all the Page Requests (Friends who have asked you to like their Page) you may have missed.

ADDITIONAL RESOURCES

My Facebook Business Page: www.facebook.com/monicaramos

My Website and Blog: www.MoneliCo.com

Video Tutorials I have Created on YouTube: videotips.monelico.com

Subscribe to My Monthly Newsletter and Get Some Free Gifts: www.MoneliCo.com/free-gifts

Get a Replay of My Last Free Webinar, How to Separate Business and

Personal on Facebook: www.MoneliCo.com/free-training

Check Out My Complete Resource List for Direct Sellers: www.MoneliCo.com/direct-sales/resources

THANKS! For more tips check out

www.MoneliCo.com &

fb.com/monicaramos

Intro to Facebook for Business 2014

Education

Transcript of Intro to Facebook for Business 2014