Facebook for Business

Why? How? Results?When?

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Command and Control or Outbound Marketing

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The New Global Village

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Social or Relationship or Inbound Marketing

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Contribution

Heart

Soul

Mission

Personality

Inspiration

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Take advantage of the level playing field

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Why bother?

We trust our friends more than ads

Facebook is ubiquitous

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From The Economist Jan 28th 2010

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Is Facebook a waste of business time?

People really use social media

And Facebook is where it’s at

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From The Economist Jan 28th 2010

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Facebook Statistics

• 2nd most popular site after Google• 6 years old• 350 million users —3rd largest nation in

the world• 55 million updates per day• 3.5 billion pieces of content every week• 70% of the audience is outside the US

From The Economist Jan 28th 2010

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Facebook Benefits

“In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”

-From The Economist Jan 28th 2010

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Facebook Objective

• Build relationships => loyalty• Word of mouth marketing => sharing among

the community• Reveal the breadth and depth of your

brand/value• Create trust through consistent interaction

Bottom line: repeat business and referrals

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How do I engage with Facebook?

• Tips• Insights• Industry news• Trends

• Special events and opportunities

• Inside information• Your work

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80/20 Rule: 80% contribution 20% promotion

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Facebook Posting Tips

• 2-4 times per week at least, but not more than 1 a day

• Organize your posts – e.g. Monday’s

twitter tip– Schedule– Consistent

• Quality content – meaningful, useful info

• Maintain your brand style

• Variety of posts– Link posts have

thumbnails: that’s good

– Photo and video posts

• Invite comments, respond to them - engage

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Facebook Advanced Tips

• Vanity urlname with 25 fans– E.g.

www.facebook.com/SocialMarketingDiva

– www.fb.me/SocialMarketingDiva

– www.facebook.com/username

• Twitter tie-in– www.facebook.com

/twitter– Tweets your

Facebook posts

• Connect your blog– Notes– NetworkedBlogs

• Messages to fans– Sparingly

• Custom tabs and landing pages– FBML

• Ask fans to share/like/comment to get your post into feeds

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Let everyone know about your new Facebook page!

• Ask your friends to fan you. Invite them to help create your success.

• Use your email list to send an invitation

• Facebook badge on your website

• Fan page ads• Fan box widget• Keep your updates in

your fans feeds

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Facebook Insights: Analytics

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Sign up – create a fan page

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Create a Facebook business fan page

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Keys to Social Marketing

Community Connection Contribution Conversation Collaboration

Open the door to Customer Loyalty

1/2010 Kathryn Gorges