INTERREG NWE Annual Event 2012Dortmund

Workshop on Innovation

Senior Enterprise

6th June 2012

Paula FitzsimonsProject Co-ordinator/Communications Manager

Senior Enterprise

Innovative Approach

Using transnational approach to develop and implement

Senior Enterprise- Starting, Partnering, Acquiring, Investing,

Advising and Supporting Innovation

Communication an integral part of the strategy

Innovative Approach

Using transnational approach to develop and implement

Senior Enterprise- STARTING, PARTNERING, ACQUIRING,

Investing, Advising and Supporting Innovation

Communication an integral part of the strategy

Senior EntrepreneursThree partners contributed to iterative approach:

i. PRIME (UK partner) contributed insights into marketing and communicating enterprise initiatives with this age cohort and ran a workshop in Ireland

ii. Mid East Regional Authority (Lead Partner) in association the local County Enterprise Boards (CEBs) piloted a 50+ SYOB programme in three countries. It was subsequently run in four counties - two of these for the first time.

iii. The outcome was reviewed and learning captured and this was brought to Brittany to conference run by inno TSD, (French Partner)

Senior Entrepreneurs

IV inno TSD built on the pilot experience to develop a training programme aimed at those setting up and acquiring new businesses.

V inno TSD piloted a Senior Business Plan competition

VI Mid East Regional Authority with CEBs piloted aSenior Entrepreneur residential workshop with national reach.

VII PRIME revised its client journey, developed the principles of the 50+ SYOB to fit within UK educational framework as Preparing to run your own Business.

Senior Entrepreneurs

Of those who have received some form of Senior Enterprise support, over 900 have set up new businesses in 2011.

Senior Entrepreneurs

At the end of the iterative process, which will continue to the end of the project, a fully tested Senior Enterprise training initiative will be available for further implementation across NWE and beyond

Senior Enterprise Association role in sustaining the initiative into the future

ROLE MODELS

Paula FitzsimonsProject Co-ordinator/Communications Manager

Senior Enterprise

paula@fitzsimons-consulting.comJune 2012

www.seniorenterprise.ie