Department of Public Relations

{Chhattisgarh Government}

Internship PresentationAssignment # A 620

Course : 50421633 (Projects V)Roll No – 651

Name – Apoorva Yadav

Mera Chhattisgarh

Tirathgarh Falls, Jagdalpur

Kanger Ghati Caves

Chhattisgarh state has an area of about one lakh 35 thousand 361 square kilometers. 

According to the 2011 census, the total population of Chhattisgarh 55 lakh 40 thousand 196 million.

It is the second largest state in the country in terms of mineral revenues One third largest state in terms of revenue

44% of the total area of the state is full of valuable forests

It leads in nut plantations for biodiesel production in India

The central plains of Chhattisgarh are known as the "Rice Bowl" of Central India

Bastar is known the world over for its unique and distinctive tribal heritage

About Chhattisgarh

Chief Minister – Dr. Raman Singh

Governor – Shekhar Dutt

Principal Secretary [Public Relations]. - Mr. Aman Kumar Singh

Secretary - Mr. MK Tyagi

Deputy Secretary, Director - Shri OP Chaudhary

Additional Director - Mr. Swaraj Das

Joint Director - Mr. Sanjeev Tiwari

Assistant Director - Ms. Sunita Keshrwani

Organizational Structure

C.M. – Dr. Raman Singh

Governor – Shri. Shekhar Dutt

The Directorate of Public Relations is the channel between Government and the people of Chhattisgarh for flow of information

It disseminates information regarding various programmes and policies of the Government to the masses through media channels

It is authority of the entire state press and communication channels.

Mr. O.P. Chaudhary is the director of DPRCG [Directorate of Public Relations Chhattisgarh]

The Organization is divided into

About the Organization

To Submit report of Government about the policy of Hindi, English and Urdu newspapers published in the State

To Visit of press representatives to different areas

Accreditation of press representatives and issue of certificates

Publication and display of classified advertisements in newspapers and centralized payment of bills thereof

Publicity of the cultural and economic development of C.G. in different languages

To arrange exhibitions within and outside the State

Liaison with All India Radio - Rural radio forum publicity through radio

Functions & Objectives

Publicity of the achievements of the State Government through cultural programs

Administrative charge of all buildings occupied by the Information and Public Relations Department

Review of the tone and temper of Hindi, English and Urdu newspapers published in the State

Control of all officers serving in the Information and Public Relations Department

Production of newsreel, documentary and feature films and publicity of the progress, development and culture of the State

Functions & Objectives

The department releases annually several publications for the publicity of the various works done by govt.

Chhattisgarh Janmann is the annual booklet that is distributed across various other departments to let people know of govt. schemes

Rozgaar Yojna is another news leaflet published weekly for employment news

All government tenders are published under the PR wing

The dept. also publishes leaflets and pamphlets on public health and welfare programs

Publications of DPRCG

Government Publications & Magazines

I worked initially in the news collection department where we scanned news all related to Govt. work

After one week I worked in the Design and Publication department where in I assisted the professionals in designing copy and creatives for Govt. hoardings, templates along with the annual report of the department

In the third week we were sent to the Vidhan Sabha i.e. the state assembly observing the nuances of its functioning

I also assisted in Media and Print department where sessions with journalists were organized to inform about govt. welfare programs

In the last week I worked with the Secretariat when the election Commission announced elections travelling to various districts and witnessing the election work

My Work

SWOT Analysis

Narmadakund, Bilaspur

Experienced officials and employees

Strong media & communication network

High amount of vigilance at every publicity event

Set rules and procedure of doing a work

24*7 active media component

Easy accessibility in all rural and tribal areas

Cohesive work environment

Strengths

No innovation in traditional PR system

Monotonous work and style of presentation

Constrained Budget for rural PR

Apprehension to face higher authorities of department

No technological advancement being a government body

Weakness

To publicize Chhattisgarh as one of the most powerful and rich states in India

Government support and outreach is very powerful

Young & fresh ideas can be put to use for attracting the state`s youth

The department should get support in terms of finance to carry out an effective campaign for state

Opportunities

State under serious pressure of illegal mining cases and tribal issues

Image of Chhattisgarh severely damaged due to naxalism due to which business investors & state tourism is declining

State youth clueless about the welfare and employment programs published by the DPRCG

Threats

DPRCG should stress on more allocation of budget to achieve its desired targets

Rural welfare programs should be publicized more often and even in naxal hit areas

State affairs like sports, education, women empowerment and plantation should be emphasized through effective PR campaigns followed by strict govt. measures

Corruption in the department should be reduced!

Recommendations

Thank You.

Chitrakoot Waterfalls, Jagdalpur