Department of Public Relations
{Chhattisgarh Government}
Internship PresentationAssignment # A 620
Course : 50421633 (Projects V)Roll No – 651
Name – Apoorva Yadav
Mera Chhattisgarh
Tirathgarh Falls, Jagdalpur
Kanger Ghati Caves
Chhattisgarh state has an area of about one lakh 35 thousand 361 square kilometers.
According to the 2011 census, the total population of Chhattisgarh 55 lakh 40 thousand 196 million.
It is the second largest state in the country in terms of mineral revenues One third largest state in terms of revenue
44% of the total area of the state is full of valuable forests
It leads in nut plantations for biodiesel production in India
The central plains of Chhattisgarh are known as the "Rice Bowl" of Central India
Bastar is known the world over for its unique and distinctive tribal heritage
About Chhattisgarh
Chief Minister – Dr. Raman Singh
Governor – Shekhar Dutt
Principal Secretary [Public Relations]. - Mr. Aman Kumar Singh
Secretary - Mr. MK Tyagi
Deputy Secretary, Director - Shri OP Chaudhary
Additional Director - Mr. Swaraj Das
Joint Director - Mr. Sanjeev Tiwari
Assistant Director - Ms. Sunita Keshrwani
Organizational Structure
C.M. – Dr. Raman Singh
Governor – Shri. Shekhar Dutt
The Directorate of Public Relations is the channel between Government and the people of Chhattisgarh for flow of information
It disseminates information regarding various programmes and policies of the Government to the masses through media channels
It is authority of the entire state press and communication channels.
Mr. O.P. Chaudhary is the director of DPRCG [Directorate of Public Relations Chhattisgarh]
The Organization is divided into
About the Organization
To Submit report of Government about the policy of Hindi, English and Urdu newspapers published in the State
To Visit of press representatives to different areas
Accreditation of press representatives and issue of certificates
Publication and display of classified advertisements in newspapers and centralized payment of bills thereof
Publicity of the cultural and economic development of C.G. in different languages
To arrange exhibitions within and outside the State
Liaison with All India Radio - Rural radio forum publicity through radio
Functions & Objectives
Publicity of the achievements of the State Government through cultural programs
Administrative charge of all buildings occupied by the Information and Public Relations Department
Review of the tone and temper of Hindi, English and Urdu newspapers published in the State
Control of all officers serving in the Information and Public Relations Department
Production of newsreel, documentary and feature films and publicity of the progress, development and culture of the State
Functions & Objectives
The department releases annually several publications for the publicity of the various works done by govt.
Chhattisgarh Janmann is the annual booklet that is distributed across various other departments to let people know of govt. schemes
Rozgaar Yojna is another news leaflet published weekly for employment news
All government tenders are published under the PR wing
The dept. also publishes leaflets and pamphlets on public health and welfare programs
Publications of DPRCG
Government Publications & Magazines
I worked initially in the news collection department where we scanned news all related to Govt. work
After one week I worked in the Design and Publication department where in I assisted the professionals in designing copy and creatives for Govt. hoardings, templates along with the annual report of the department
In the third week we were sent to the Vidhan Sabha i.e. the state assembly observing the nuances of its functioning
I also assisted in Media and Print department where sessions with journalists were organized to inform about govt. welfare programs
In the last week I worked with the Secretariat when the election Commission announced elections travelling to various districts and witnessing the election work
My Work
SWOT Analysis
Narmadakund, Bilaspur
Experienced officials and employees
Strong media & communication network
High amount of vigilance at every publicity event
Set rules and procedure of doing a work
24*7 active media component
Easy accessibility in all rural and tribal areas
Cohesive work environment
Strengths
No innovation in traditional PR system
Monotonous work and style of presentation
Constrained Budget for rural PR
Apprehension to face higher authorities of department
No technological advancement being a government body
Weakness
To publicize Chhattisgarh as one of the most powerful and rich states in India
Government support and outreach is very powerful
Young & fresh ideas can be put to use for attracting the state`s youth
The department should get support in terms of finance to carry out an effective campaign for state
Opportunities
State under serious pressure of illegal mining cases and tribal issues
Image of Chhattisgarh severely damaged due to naxalism due to which business investors & state tourism is declining
State youth clueless about the welfare and employment programs published by the DPRCG
Threats
DPRCG should stress on more allocation of budget to achieve its desired targets
Rural welfare programs should be publicized more often and even in naxal hit areas
State affairs like sports, education, women empowerment and plantation should be emphasized through effective PR campaigns followed by strict govt. measures
Corruption in the department should be reduced!
Recommendations
Thank You.
Chitrakoot Waterfalls, Jagdalpur
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