Internet Marketing Presentation by WebTalent
14
Things To Consider When Building A Website By Oliver Feakins
description
This is the presentation we used at Harrisburg Area Community College. The topic discussed was "Things to consider before building a website". We wanted to share a holistic approach to web site planning and implementation.
Transcript of Internet Marketing Presentation by WebTalent
Things To Consider When Building A Website
By Oliver Feakins
•Founded in 2006•Based in Lancaster, PA
•Boutique Style Firm•5 Employees
•Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR
Management•Diverse Backgrounds
10 Things to Consider
• Site’s Purpose• Target Market• Cost/Time/Resources• Monetization/ROI• Traffic Sources/SEO
• Benchmark/Analytics• Hosting• Programming • Design/Branding• Working With A Web
Design Firm
What Is Your Site’s Mission/Purpose
•To inform users
•Generate potential sales leads
•To directly sell items or services
•To engage a community
•All of the above
•NONE of the above
Define Your Target Market / Users
•User demographics
•Industry Standard
•Study Competitors
•Lead and Innovate
Define Reasonable Expectations
•Cost$100-$100,000
•Time needed1 day – 8 months
•Resources needed•Technology
•Design
•Internet Marketing
•Legal
•Capital
Site Monetization/ROI
E-Commerce
Lead Generation
Affiliate Marketing
Advertising/Branding
Service Based
Traffic Sources (My Favorite)
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay Per Click Marketing
• Affiliate / Banner Advertising
• Email Marketing
• Offline Marketing (Press releases, TV, Radio)
Benchmarks ROI
• Need to determine “Conversion”
• Determine “Cost Per Conversion”
• Track Visits, page views, conversions and costs
• Use Analytics software and conversion tracking software
Hosting
•Domain management
•Constant uptime
•24/7 technical support
•Clean C-Block
•Unique IP address
Recommend: Go Daddy, Register.com and 1&1.com
Programming
•Many Different Languages
•PHP, HTML,ASP,PERL
•Use Common Languages
•Blogs, Databases, CMS
•On shore / Off shore
•Make Sure You Spec Out Your Site In Great Detail
Web Design/Branding
•May need to be done by a separate agency
•Corporate Branding should be done prior to building a site
•Do not underestimate the importance of a corporate identity
• Site should be clean, clear with good use of space
Conclusion
•Don’t underestimate the power of the web as a marketing tool
•Spend the time and money necessary to build an effective website
•Once site is launched, Continue to improve, update and build traffic
Thank You!
Oliver Feakins
President
WebTalent SEO
http://www.webtalentseo.com
877-496-3327
