Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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[email protected] http://www.patrickgarmoe.com/connect/ @garmoe Connecting the Online Dots to Boost Revenue Patrick Garmoe, Content Marketing Specialist Visit patrickgarmoe.com/connect for links associated with this presentation.

description

This presentation by Patrick Garmoe was originally given on April 29, 2014 at the Itasca Area Social Media Breakfast. http://www.socialmediabreakfastitascaarea.com/. It outlines how content marketing goes from attention to interest to desire to action.

Transcript of Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

Page 1: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

[email protected] http://www.patrickgarmoe.com/connect/ @garmoe

Connecting the Online Dots to Boost Revenue Patrick Garmoe, Content Marketing Specialist

Visit patrickgarmoe.com/connect for links associated with this presentation.

mailto:[email protected]
http://www.patrickgarmoe.com/connect
http://patrickgarmoe.com/connect
Page 2: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Why I’m

here

mailto:[email protected]
Page 3: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Quit loving toolsPhoto by Kathleen Donovan

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https://www.flickr.com/photos/kdonovan_gaddy/4314365065/in/photolist-7zffqz-btpW68-amC4jN-6mYWTq-6u2DBs-dZxNRq-5XJ1Qc-9eVCSc-9MoWtb-epHEE2-9x7H6Z-8bspY4-6u2Dkq-f1qbGh-e4CDj3-7rY7do-6tXvgR-axnKy3-7YNkh5-71ZNv4-9yMPBV-8NyVNa-6qPE85-yv3t2-6qPE89-aFy3bt-99BVQZ-dU7Cn1-9FjwKu-6qPE8f-czBUG9-8KkxE4-9nDqYq-4yyNBg-6DtPYC-aER8AX-97GbXo-4HJrCS-8Bk697-aucWr1-95GpFo-9hmC9R-dRKu8z-7N96ei-df4Zz4-b2ci2n-anSkn7-7YK6Mc-9gXjGo-exk4G2
Page 4: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Early Content Marketing

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Page 5: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Model T Era of InternetPhoto by William Creswell

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https://www.flickr.com/photos/crackdog/2602869787/in/photolist-4Y1ovi-7E1jov-2Ry1Xx-ebmJdi-dumyj4-8D7ZR4-5nJ7XT-axEGzo-65Gwtg-i6YPrj-7WVYFA-8TTCHk-7qgBbW-5VCSSt-cCwhWY-5eS39i-5VCT3r-7WVYYJ-8hAzN2-2PwJwN-9Cr8Yt-opWLe-37QBcS-7ZEmWt-eLaRY4-bkdd6S-561gHU-bwj4F6-7ECo59-fdWGcn-gQnd9V-3CXKwt-e78TWr-e9qoD8-92D4rW-8TWAX1-opWRi-LWCzf-9eNFZq-6rkMuo-xfivx-bRqMpz-6oEoiW-6mHQ73-8bEeLX-7ftBwN-opWP6-2p1gvU-opX3k-opWYv
Page 6: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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How does it all fit together?Photo by Horia Varlan

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https://www.flickr.com/photos/horiavarlan/4273913966/in/photolist-7vEVHQ-5B3jzN-7evjER-iSEFkV-cee2wo-9SiXWP-7vB7fR-7ASTkd-4qB8yx-8nDt9B-7vEVv7-8sWpQY-4j1h7w-87V3bY-7TBNEZ-5yUqPE-4qBiH6-7SUgTS-7x9bYE-28ARG5-9boLH5-6b4BVY-Lj3bW-5ubGt4-tDt9Q-4qG8xV-fwkU9-59kxoc-6mSB7s-oucFM-59pCrN-8JCZH5-7UQXbQ-8fS3z5-7T8nft-bVQEjr-8JzWfr-7TpXix-3quwQ-81wTMa-8dX9Z8-7UQWSy-5ubRQX-7x9bSS-7vEVz5-8JCZ2h-6xFmn-cwyLFj-9GgTW9-8BkPN
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Content Marketing

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Page 8: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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You Need A Conveyor Belt of: Attention>Interest>Desire>Action

Photo by Michael

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https://www.flickr.com/photos/mikefats/11546240/in/photolist-22bi7-e2wBEM-e2wCRp-e2CeDh-8pdZf-4qobwq-fsqoxf-fQoxzK-fQozBp-bWYeZE-7ps3U-eYr377-bA6hhY-bHwjRX-bHwjVx-84k5XT-8pdZ6-4R1VhW-eYr3kG-bNZWnR-bmpZAF-WoQCj-2hHjhE-9HRqPw-8pdXQ-5cmZs8-dB7cQy-7NXvxy-8pdZH-cWKf6E-d2wVaW-jTjbT2-8pdXB-axEpD3-8w23AX-at4FWt-71jE98-dHF23V-dHDHhk-dHKNJj-dHF1s8-ahJ2HW-9sToVu-8pdYL-84k57t-gLydZo-ceGfGf-8cwqRv-5swnVo-dY4aVJ
Page 9: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Who are you talking with?Picture by James Willamor

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https://www.flickr.com/photos/bz3rk/13781311763/in/faves-patrickgarmoe/
Page 10: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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AttentionPhoto by Wisconsin Department of Natural Resources

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https://www.flickr.com/photos/widnr/6544914763/in/photolist-aYmp8Z-8nZDwh-6TvbXq-aYmkqD-aDFSTg-K3z4v-4BpTBT-6aGMGp-9nTPn9-4BuaNU-cG27Zd-4Buato-4BpU7M-8JNpdM-y24E3-6Juvry-7fqSwn-6EebSf-9xWCWD-aYmrZi-7s1HVQ-6tDxD9-8TqHqN-fwZ3DY-7rWLVv-7rWLXP-fqH2tU-9xZBkU-9xZBtA-b7puwc-6cpGMN-8S5vGv-8S8BjY-8S5vP6-8S8Bc9-6hknJm-vMJD-cJsJs7-5ZMjZx-5eQTTk-5eVhv9-5eVhts-5eVhpA-5eQU4B-5eVhxY-5eVhA5-5eVhDW-ejkHyv-7QcWum-Xh9kM
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Attention Content

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InterestPhoto by Jim Simonson

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https://www.flickr.com/photos/rocketjim54/3230245444/in/photolist-5VrRqY-dnJYe4-dhDyqU-kp8mJ4-kcmf-dnJYHn-dnJYFx-9vbz2T-jLwLKY-m2vvr4-4BwjW8-2XvPYf-8jxBm4-6c5s6j-bboNnt-bAdkPS-cJxHPG-4tVdrD-jGa1ZC-7KXKVR-KzfYi-7GPDfq-9Kprw8-ahEG9G-5uG1pi-dnJYEH-4XWGeR-yiZ1a-bmHFSX-MPx8W-iG6AV-bmHFR8-8xGE2-4hxyN9-dnK4r3-z447A-7YtzWK-89gGyg-aMd6Za-aSSMzK-57cGX4-azrRh6-3yH2E-2djJjd-boLo9o-beMsdP-9nRTzh-515RrY-6Kt4BE-6vJYi4
Page 13: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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InterestList Setup kit.com

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http://Listsetupkit.com
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Interest

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https://www.wellsfargo.com/biz/international/faq
Page 15: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

[email protected] @garmoe Photo from goodbye crutches.com

Interest

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http://www.goodbyecrutches.com
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DesirePhoto by Jimmy the Super Star

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https://www.flickr.com/photos/thesuperstar/9274936477/in/photolist-f8AttT-7McWKn-28TR4-7MgURh-5mFSQE-7CJhTV-4iEvJ-bo9qCv-a12Mf1-9JMtsJ-aeT982-65QJ7F-5kYjKa-85Lxqv-85Lxvk-4vbTXs-aeT8ZB-MNvBD-7F3dXA-4MFH6Z-csQr-fxk2bT-5x3Atm-5uGRrz-aNwurz-6b1PMX-4MFHbv-62ckDw-6jioNX-dhv9iH-7TC7SU-32MsVr-4MKUfu-6jnyXQ-HmmNC-8SV8yz-97tPWP-n7vhQr-5pXKoH-HmmNw-6YaBeS-aGzNtg-4v7rEg-5dwfk1-a7TPAZ-bw3QK6-bw2UqF-e8YUP2-8gd6xH-6bvYj4
Page 17: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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What is in it for them?Photo from http://bellashouseandpets.com/

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http://bellashouseandpets.com/
Page 18: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Building desire for action to buy something

Photo from http://bellashouseandpets.com/

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http://bellashouseandpets.com/
Page 19: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Build desire to take action to buy

http://websynthesis.com/features#1

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http://websynthesis.com/features#1
Page 20: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Ask for the sale

Photo by JonoTakesPhotos

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https://www.flickr.com/photos/jonathanbeard/3220308791/in/photolist-5UyVBn-5zaxvm-8NtMX7-8NqG8k-6ArL5m-8pnBog-8kk2hn-6AnBYT-8NqGkg-eVsWi1-fD1n7F-58irSr-mHRxf5-7zuBLD-f1Vwck-4bKBP4-59D9mL-3aebU-6sNbzb-9sS35-feyLUX-feyRCM-5GD1kS-dZyQ56-7fGmr2-8ffu9w-kfFRja-5EfFUP-7MuTQ6-81Yjxq-9z5xFS-6Y6eGW-hna3XL-aqdmqJ-js41kZ-6uXwq4-a6pRQe-6Aqevj-jHQNom-jmz6ij-9QQ2iU-aDtDfz-dXAWev-9FXQo9-78Zp7d-7wBt3L-eHFL8C-jb4gtt-jxiUyZ-c2K5P7/
Page 21: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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ACTION

Photo from http://bellashouseandpets.com/

mailto:[email protected]
http://bellashouseandpets.com/
Page 22: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

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Take action to buy something

http://websynthesis.com/pricing/

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http://websynthesis.com/pricing/
Page 23: Connecting the Internet Marketing Dots Presentation by Patrick Garmoe

[email protected] http://www.patrickgarmoe.com/connect/ @garmoe

Connecting the Online Dots to Boost Revenue Patrick Garmoe, Content Marketing Specialist

Visit patrickgarmoe.com/connect for links associated with this presentation.

mailto:[email protected]
http://www.patrickgarmoe.com/connect
http://patrickgarmoe.com/connect

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