From DenverSeoMarketing.comFrom DenverSeoMarketing.comInternet Usage is IncreasingInternet Usage is Increasing

Broadband Internet usage is on the rise.Broadband Internet usage is on the rise.

74.1% of US consumers are online 74.1% of US consumers are online (Nielsen)(Nielsen)

63% Are broadband users versus dial-up users63% Are broadband users versus dial-up users((Pew Internet & American Life Project April Pew Internet & American Life Project April

2009 Survey ). With Broadband Internet people can 2009 Survey ). With Broadband Internet people can get their information much faster.get their information much faster.

Search Engine MarketingSearch Engine Marketingis Rising Dramatically is Rising Dramatically

Search Engines are Search Engines are replacing Yellow replacing Yellow Pages as the default Pages as the default source for finding source for finding goods, services, and goods, services, and information. information.

Whether it’s for Whether it’s for Global or Local Global or Local Search – people are Search – people are turning to search turning to search engines.engines.

Source :Yahoo

The Most Valuable 6 InchesThe Most Valuable 6 Inchesof Real Estate in Search Engines isof Real Estate in Search Engines is

At the Top of the Search Results PageAt the Top of the Search Results Pagein positions #1 - #5 Organic Searchin positions #1 - #5 Organic Search

This is where the most money is made.This is where the most money is made.

2 or 3 Pay-Per-Click Listings (3% Traffic)2 or 3 Pay-Per-Click Listings (3% Traffic) Top 5 Organic Listings (88% Traffic)Top 5 Organic Listings (88% Traffic) Up to 10 Local Listings called the Ten Pack Up to 10 Local Listings called the Ten Pack

(depending on keywords chosen)(depending on keywords chosen)

How do Clients find your website? Step 1 is to How do Clients find your website? Step 1 is to get to the top of the Natural Search Results get to the top of the Natural Search Results

PagesPagesin Major Search Enginesin Major Search Engines

If you do business over the internet through your website, If you do business over the internet through your website, how do potential clients locate you? how do potential clients locate you?

““The best way to find new customers is to help them The best way to find new customers is to help them find YOU!”find YOU!”

You may have a great website, but if it can’t be found You may have a great website, but if it can’t be found what good is it?what good is it?

How do clients find your website?How do clients find your website?

Search Engines Deliver Targeted CustomersSearch Engines Deliver Targeted CustomersDirectly to Your Website if YOUDirectly to Your Website if YOU

Know How to Get there. The best way to get Know How to Get there. The best way to get there is through Professional Search Engine there is through Professional Search Engine Optimization Services. This gets YOU FREE Optimization Services. This gets YOU FREE

Targeted Traffic!Targeted Traffic!

Google Search Engine has around 64% market Google Search Engine has around 64% market share.share.

64%As of March 2007

Other Facts about Search EnginesOther Facts about Search Engines

Cornell University Eye-Tracking Analysis of SE Cornell University Eye-Tracking Analysis of SE Users’ BehaviorUsers’ Behavior

One of the most recent eye tracking studies was One of the most recent eye tracking studies was performed at performed at Cornell University by Laura A. Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay Granka, Thorsten Joachims and Geri Cay ([1]).([1]).

They used a sample of undergraduate students They used a sample of undergraduate students instructed to perform searches in Google for 397 instructed to perform searches in Google for 397 queries or topics covering movies, travel, music, queries or topics covering movies, travel, music, politics, local and trivia. This study has produced politics, local and trivia. This study has produced the following results.the following results.

Only 3 Percent of people look at (and use) the Sponsored or Pay-Only 3 Percent of people look at (and use) the Sponsored or Pay-Per- Click paid ads in the outlying border areas.Per- Click paid ads in the outlying border areas.

Where to People Look on the Page?Where to People Look on the Page?

97 Percent use the 97 Percent use the “Free” “Organic” or “Natural Search Results” Area“Free” “Organic” or “Natural Search Results” Area

97 Percent97 Percent !! !!

Where do People Look?Where do People Look?

This is where you want to be!!

People Look in the Organic Search Results People Look in the Organic Search Results area first.area first.

In your own experience…. How often do you search In your own experience…. How often do you search beyond page 1 of major search engines such as beyond page 1 of major search engines such as Google, Yahoo, or Bing?Google, Yahoo, or Bing?

More often than not, people refine their searches if More often than not, people refine their searches if they cannot find what they are looking for in the they cannot find what they are looking for in the first few results. If your business site is relevant first few results. If your business site is relevant and has a diversified incoming link profile from and has a diversified incoming link profile from our Denver Link Building experts it could be found our Denver Link Building experts it could be found at the top of the search engines pages above at the top of the search engines pages above competing websites.competing websites.

Two Things Are Needed in order to get your Website to the top: Relevant Content & Link Popularity

RELEVANT CONTENTRELEVANT CONTENTUse Professional SEO Copywriting Services Use Professional SEO Copywriting Services

to increase the quality of web content.to increase the quality of web content.Visit: Visit: http://www.denverseomarketing.com/Denver-Link-Building.htm

LINK POPULARITYLINK POPULARITY

LINK POPULARITYLINK POPULARITY

Most popular websites are displayed at the top of Most popular websites are displayed at the top of thetheSearch Engine Results Pages due to having a high Search Engine Results Pages due to having a high quantity of inbound optimized links from other quantity of inbound optimized links from other sites.sites.As in any establishment, popularity is determined As in any establishment, popularity is determined by word of mouth recommendations.by word of mouth recommendations.

In the world of the Internet and Search Engines, In the world of the Internet and Search Engines, word of mouth recommendations are LINKS from word of mouth recommendations are LINKS from other websites. This is known as LINK other websites. This is known as LINK POPULARITYPOPULARITY

Link POPULARITYLink POPULARITY

The key to a high-performing web siteThe key to a high-performing web siteis having a professional is having a professional

Link Management TeamLink Management Team

DenverSeoMarketing.com offers comprehensiveDenverSeoMarketing.com offers comprehensiveLink Building ServicesLink Building Services

Need More Information on SEONeed More Information on SEOor Link Building Strategies?or Link Building Strategies?

Go to Go to www.DenverSEOMarketing.com

Call Kevin Yeaman 303.501.4944Call Kevin Yeaman 303.501.4944