Internet Marketing 101 Scott Crumpton CABBI Conference Santa Rosa, California January, 2008.
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Internet Marketing 101 Internet Marketing 101 Internet Marketing 101 Scott Crumpton Scott Crumpton CABBI Conference CABBI Conference Santa Rosa, California Santa Rosa, California January, 2008 January, 2008
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Transcript of Internet Marketing 101 Scott Crumpton CABBI Conference Santa Rosa, California January, 2008.
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Scott CrumptonScott Crumpton
CABBI ConferenceCABBI ConferenceSanta Rosa, CaliforniaSanta Rosa, California
January, 2008January, 2008
Internet Marketing 101
Ever Wonder
Why Men Never Stop
To Ask For Directions
From Gas Station
Attendants?
Internet Marketing 101
Because We Know
The Quality of the Advice
You Receive
DEPENDS on Who You Ask
Internet Marketing 101
Experience
is
The Best Teacher
Internet Marketing 101
What This SessionIs Not!
Internet Marketing 101
Where’s the handouts?
Internet Marketing 101
The Road to Success
Internet Marketing 101
The 4 P’s of Marketing“The Marketing Mix”
Internet Marketing 101
Product
Internet Marketing 101
Quality Amenities
Internet Marketing 101
ProductProvide what they’re searching for…
Internet Marketing 101
Place
Internet Marketing 101
Promotion
Internet Marketing 101
Are YOU part of the package?
Internet Marketing 101
Promotion
Internet Marketing 101
A Recipe forBeating the Competition
Internet Marketing 101
There AreTwo Types of Innkeepers
Internet Marketing 101
A Simple TestWhich Kind Will You Be?
Internet Marketing 101
What’d You Call Me?Misconceptions by a Marketer
Internet Marketing 101
Types of Properties
Internet Marketing 101
Marketingis the
Art of Spending a Dimeto
Make a Dollar
Internet Marketing 101
Spending a DimeTo Make a Dollar
Internet Marketing 101
Promotinga Perishable Product
Internet Marketing 101
So Where’s the Secret Here?
Internet Marketing 101
Here AreThe Secrets to Promotion
Internet Marketing 101
Marketing is the Art of…?
Internet Marketing 101
Who’s In Your Corner?
Internet Marketing 101
Flying Solo
Internet Marketing 101
The Basics of Internet Marketing (DHP)
Internet Marketing 101
More Advanced Topics
Internet Marketing 101
A Full Corner Makes a Winner
Internet Marketing 101
Naming Names
Internet Marketing 101
$25,000 into $250,000
Item Price
Internet Marketing Company 6,000.00$ Professional Photography 3,000.00$ Web Design 9,000.00$ Memberships 2,000.00$ Print 1,000.00$ Promotion 3,000.00$ Misc 1,000.00$ Total Marketing Budget 25,000.00$
Internet Marketing 101
$25,000 into $250,000
Average Rate 200.00$ Rooms 10Annual Room Nights 365Occupancy % 35%Gross ROI 255,500.00$
Internet Marketing 101
Marketing is theArt of Spending a Dime
to Make a Dollar
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Scott CrumptonScott Crumpton
CABBI ConferenceCABBI ConferenceSanta Rosa, CaliforniaSanta Rosa, California
January, 2008January, 2008
