International Marketing ppt New One
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Transcript of International Marketing ppt New One
Introduction It is a system of interaction among the countries of
the world to develop the global economy.
It refers to integration of economies and societies
all the over world.
It is an exchange of ideas which is made possible
largely by advance in communication.
Benefits of International
Marketing
Improvement in international Trade.
Technological progress.
Greater mobility of human resource across globally.
Helps in creation of civil society.
It helps in creation of distinct world market in to a
single market.
Motives Of International
marketing
Profit for longer term.
Growth opportunities.
Domestic marketing constraints.
Competition with the rival brand.
Strategic vision.
Modes of Entry Exporting
Licensing
Franchising
Mergers
Acquisitions
Joint ventures
Problems in International
Marketing
Geo – political differences
Cultural differences
Differences in currency unit
Trade Restrictions
Differences in language
Types of Exporting Direct Exporting
a) Export department
b) Export sales representatives
Indirect exporting
a) Distributors/Export agent
Co-operative exporting
a) Piggy back export
International market Research Market concept development
Brand name generation
Product testing
Competitive product studies
Packaging design studies
Survey on Rivoli outlet mall Continental Swiss Brand
Jan- highest sales
March, April- Less sales
Week ends- 20/25 customers
Week days- 10/ 15 customers
30% Minimum discount as it is a clearance area
Marketing strategy- Sending direct message to
clients regarding the promotion or offer.
Brand Conscious Russians, Arabs and Chinese prefer higher brand
value.
Few Africans buy products in bulk and again resell
in there home country irrespective of the brand.
Arab females prefer big dial watch and gents prefer
multifunction or more complicated watch.
Corporate Sales It is a trade between manufacturer and wholesaler.
The volume will be much higher than the Business
to consumers.
Advantages It helps in reducing the marketing expenses for
manufacturer.
Brand visibility will be very effective.
Risk of supply chain will be lesser.
Customized product can be done according to client
requirement.
Corporate brand positioning.
Target Client Pharmacy Industry
Tire companies
Real estate companies
Hotel Industry
Many corporate
Limitations Financial transactions.
Limited Markets.
Intensive Competition.
Sampling issue.
Thank you