Product

Price

Place

Promotion

Target Market

Marketing Mix

Tillman’s Toasty Schinkenfleisch

Tillman's Toasty Hänchenbrusfilet

Tillman's Toasty Southern Fried

Chicken

Tillman's Toasty Schinken & Käse

PRODUCT

German

Quality

Healthy and

freshClean

Fast food-easy

FEATURES

Healthy Unhealthy

Instant 20 minutes

PRICEHigh medium level price € 3.99

Exportation

Strong and recovery economy

PROMOTION

PLACE

TARGET MARKET

• High quality• High medium level

price• Excellent

backpacking

• Not to cook• People who work

too late• Young couples• Families with

children• Sportmen and

sportwomen

• Healthy• Men and women• 14-60• Active• Workers• Protein needs

SEGMENTATION TARGETING

POSITIONING