INTERNATIONAL MARKETING Auto Component Ppt

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PROJECT TOPIC INDUSTRY INDUSTRY

description

IT PROVIDES AN IDEA OF INDIAN AUTO COMPONENT INDUSTRY...

Transcript of INTERNATIONAL MARKETING Auto Component Ppt

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PROJECT TOPICPROJECT TOPIC

INDUSTRYINDUSTRY

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AGENDA…

• STUDY HISTORICAL ASPECT AND CURRENT SITUATION.

• WHERE THE INDIAN INDUSTRY STANDS GLOBALLY?

• STUDY GROWTH POTENTIAL.

• REASONS FOR THE BOOM IN THE INDUSTRY.

• STUDY GOVERNMENT POLICIES.

• MEASURES TO SUSTAIN GROWTH.

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HISTORICAL ASPECT… Initially, the Indian Auto Component Industry wasnot competitive enough for the global market due toits:- Inferior quality Lower labour productivity High cost of raw materials Protectionist policies of Indian government Limited demand from vehicle manufacturers

However, a change came after the liberalization of the India economy in 1991 with:

Abolition of licensing Approval given to up to 51% foreign investment

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CURRENT ASPECT…1) Indian Auto Component Industry’s turnover in 2006-2007 was US$ 15 billion.

2) The industry is growing fast with a CAGR [COMPOUND ANNUAL GROWTH RATE] of 28.9%.

3) Indian industry has around 500 organized and around 600 unorganized players.

4) In terms of component type, engine parts lead the sales followed by drive transmissions and steering components.

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GLOBAL STANDING…• Indian manufacturers are gaining

recognition as “global quality” players.

• India shared 0.9% of the global Auto Components Industry in 2005-06.

• India’s share in world auto components could grow from 0.9% in 2005-06 to over 2.5% by 2015

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GLOBAL STANDING…• Many international players including

Delphi, Visteon, Bosch and Meritor have set up operations in India.

• Exports projected to grow at over 30% p.a.

• Over 60% exports are to Europe and USA.

• India is also becoming a global hub for R&D.

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Acquisitions made overseas are helping Indian auto component companies get access to new technology and

customers and increase in India’s global presence.

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GROWTH POTENTIAL…• India amongst the most competitive manufacturers of auto

components, especially:– Metal intensive components: forgings,stampings,castings.– Skilled labour-intensive components: machining, wiring-

harness etc.– Hi-tech components: electronic fuel injectors.

• Opportunity to address the global Auto Components market while leveraging India’s large and growing domestic market

• Opportunity to set up R&D centres in India– Indian technical skills is acknowledged as among the best

in the world• High level of sourcing of auto components from low cost

countries (LCC’s) to act as a driver for growth.• Potential of over US$5 billion for investment in India.

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INVESTMENTS MADE IN INDIA

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REASONS FOR BOOM. . .

Increase in incomeIncrease in standard of living.Relaxation of regulation.Reduction of tariffs on imports.

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ADVANTAGES TO MANUFACTURERS

Technological, cost and manpower advantage.

Established R&D centers.India among the lowest cost producers of

steel in the world.India is fourth largest passenger car market

in Asia.

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MAJOR PLAYERS…Domestic Private Players:Bharat Forge Limited Tata Auto Component Systems Sundaram FastenersBrakes India

International Private Players:MICO Visteon  Delphi 

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GOVERNMENT INITIATIVES…

100% FDI [FOREIGN DIRECT INVESTMENT] allowed through the automatic route.

Reduction in the duty of raw material to 5-7.5% from the earlier 10%.

Setting up of R&D Infrastructure Project.Incentives provided to the exporters in terms

of Drawbacks and DEPB [DUTY ENTITLEMENT PASSBOOK SCHEMES] .

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MEASURES TO SUSTAIN GROWTH COMPARED TO CHINA

CONSIDERING POINTS:- 1. SETTING UP OF RND CENTRES. 2. REDUCTION IN TAXES. 3. REDUCTION IN POWERCOST. 4. MANUFACTURERS SHOULD WORK

CLOSELY WITH OEMs (original equipment manufacturers). 5. OUTSOURCING & SETTING UP OF

UNITS IN LOW COST MANUFACTURING COUNTRIES

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COMPETITIVENESS…

• INDIAN MANUFACTURERS SUFFER FROM A COST DIS-ADVANTAGE.

• INDIAN INDUSTRY STANDS EQUALLY WITH BRAZIL.

• BURDEN OF TAXES IN INDIA IS HIGHER.• POWER COST IN INDIA IS HIGHER AS

COMPARED TO COMPETING COUNTRIES.• HIGH INTEREST RATES.

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CONCLUSION…

• Indian auto component industry is one of the largest growing industries in the world.

• Has a huge scope of investment.

• Favorable destination for foreign companies to establish their facilities and form alliances with domestic companies.

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SUGGESTION…

Efficiency in supply will be critical for India’s auto component industry’s success.

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THANK YOU

SUBMITTED BY:

JASMEET SINGH B-24 NISHITA MAHAJAN B-32

PRANAV NAGPAL B-34

RADHAPRIYA SRIVASTAV B-35 SAKSHI MANAKTALA B-42