1. * SustainableMarketingRaphaelle ConteSolne LebellecLouise WyonValentine VironneauInternational WeekChristophe Prevelle

2. * 3. ** most ecologic of our range *Too vague or proofless 4. * 5. **Mistaken communication*Greenpeace 6. *Why?*For whom?*Needs & wants?*Reasons to buy*Brand against whom? * 7. * 8. *Product: Paper box*Price: 50-100*Place: internet & shops*Promotion: network & magazines * 9. *Thank you foryour attention!