Inside NASCAR’s shift to digital, Digiday Brand Summit, December 2016

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1 Jill Gregory SVP & Chief Marketing Officer, NASCAR @jillgregory6

Transcript of Inside NASCAR’s shift to digital, Digiday Brand Summit, December 2016

PowerPoint Presentation

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Jill GregorySVP & Chief Marketing Officer, NASCAR@jillgregory6

Option 31

2SOCIAL MEDIA

DIGITAL MEDIA

TELEVISION

LEADING WITH SOCIAL AND DIGITAL

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#THECHASE

IN-CAR LIVE FEEDILLUSTRATORSLIVE STORIES#THECHASE EMOJI

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NASCAR Digital Film #5Placeholder5

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BE PRESENTBE TIMELYBE STRATEGIC