Digiday Agency LA: Central Desktop Pecha Kucha
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How to Prevent Breakups (What to do to keep client love from waning) Laurence Sotsky
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Presented by: Laurence Sotsky, SVP, Central Desktop
Transcript of Digiday Agency LA: Central Desktop Pecha Kucha
How to Prevent Breakups(What to do to keep client love from waning)
Laurence Sotsky
36%of marketers are committed to their agency relationships
Source: CMO Council, “More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”
49%of marketers say they may consolidate or change their global agency rosters
Source: CMO Council, “More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”
Top causes of friction in agency relationships
1. Lack of agreed-upon set of analytics and metrics
2. Limited knowledge of the client's business
3. Lack of value-added strategic thinking
4. Pricing and budgeting issues5. Integration of marketing plans
and services
Source: CMO Council, “More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”
5
YOU?What about
There are sharks in the water.
Until you get to work
Deadlines are aggressive.
And clients want transparency.
Your teams struggle to become experts in clients’ business.
Files and emails are everywhere.
You’re constantly stalking clients for approvals.
Juggling so many tools is a hassle.
Online collaboration is the new way of working.
Centralize everything. Literally.
Immerse clients in your brand.
Make working together easy.
Do everything online.
The buck will stop everywhere.
Get social.
Contact us. We don’t bite!
866-692-1649 www.centraldesktop.com/socialbridge
Hungry for more?
Contact us. We don’t bite!
866-692-1649 www.centraldesktop.com/socialbridge
Contact us. We don’t bite!
866-692-1649 centraldesktop.com/socialbridge
