Infotainment System Trend Tracking

1. Infotainment Innovation
The Next Generation of Car Technologies

2. Team
JacklineAnkomah
Alexander Bergen
Hussein Kassam
Zubaida Mustafa
TseringTanzin
Nader Mahmoudi
3. Agenda
Situational Analysis
Key Players
Target Market
Future Trend
Future Trend
Marketing Benefits
Now
10+ years
5 years
4. What is an in-car infotainment system?
5. Situational Analysis
8. Key Players
9. Key players
Sync
Voice Recognition
10000 voice command
LCD Screen
Audible text messages
USB & iPod connection
Emergency Automatic Calling
10. Key players
Connect Drive
Online tracking
Teleservices
Hands-free
MP3 connectivity
Internet connectivity
Internet radio
11. Key players
IQON (concept)
8-inch touchscreen
Audio streaming
Saab IQON store Apps
3rd Party software development
500 hardware sensors
12. Key players
My Link
Voice Recognition
Navigation
Hands-Free
Pandora Internet-Radio
MP3 connectivity
USB connect
13. Key players
ENTUNE
Internet tethering
Voice recognition
Touch screen
Apps
Safety Telematics
Microsoft Embedded
14. Key players
Windows Embedded
Leading provider of Infotainment
Customized user interface
Tell Me speech technology
MP3 connectivity
15. Key players
Android
Android Apps Store
Mobile Android template
3rd party software
Evolving product cycle
Open innovation strategy
16. Key players
QNX
Music playback
Navigation system
Social media
Internet connectivity
Apps store
17. Millennials (25 -35 yrs old)
Large volume entering market
Digital Natives
Internet
Multi-media
Social media
Increased productivity
Safety Concerns
http://www.avclub.com/articles/mtv-will-make-sad-millennials-
feel-all-better,52319/
So what?
18. so what ?
Convergence Technology
Integration of PC, cellphone , TV, MP3 player, and vehicle
19. Target Market
20. 45-55
Early BoomersFast paced industries
No dead zone
Productivity
Business oriented
25 - 34
Gen Y
Tech Savvy
Male
Early adopters
40% market
67% male
Internet User
35-45
Gen X
Suburban families
More drivers
High buying power
Entertainment & safety
Target Market
21. 1 - 5 years Trend
3 Tier System
Hardware
Operating System
Apps/ 3rd party software
{
Hardware
Voice Recognition
Internet Connection
Touch Screen
Light sensor
Integrated camera
Fuel and speed monitoring
GPS
Operating System
Android, Microsoft Windows (WEA), RIM (QNX)
Apps / 3rd party software
Video Conference
Social Media
Car diagnostic app
Customized interface
Email and SMS
Connect2Car
25. Video
Hindrances
Safety concerns
Distraction
Voice recognition and accuracy
27. Future trends
10+ years Trend
28. 10+ years Trend
Intelligent Consoles
Smart Consoles
Vehicle
Now
10+ years
5 years
29. Watson!
The Future is Artificial Intelligent Consoles
30. Video
31. 10+ years Trend Watson
Applications
Nopre-programmed demands
Interprets natural language
Personal assistant
Embedded NFC chips
New apps concept
Increased productivity
32. 10+ years Trend Watson
Potential Hindrances
Size
Power consumption
Privacy issues
Distraction
33. Marketing Benefits
Location based marketing
Enhanced Direct Marketing
Online shopping for passengers
34. It has started
35. It has started
36. It has started
37. Summary
Evolution of cars
Cars no longer a dead zone
Standardized smart consoleswithin 5 yrs
Artificial Intelligent cars
Millennials prime target market
Market & utilize new technology
38. Thank you
39. appendix
40. Situational Analysis Summary
41. Key Players
42. Target Market
43. References
Population:
1. Nicoletta, John. "Driving Characteristics of the Young and Aging Population." Statistics Canada. Web. 25 Mar. 2011. http://dsp-psd.pwgsc.gc.ca/Collection/Statcan/53F0007X/53F0007XIE.pdf.
2. Jackson, Brian. "Next Stop for Tech Ubiquity Your Car IT Business Blogs Canada - Leadership." IT Business Blogs Canada - Business Advantage through Technology. 16 Mar. 2011. Web. 25 Mar. 2011. http://blogs.itbusiness.ca/2011/03/next-stop-for-tech-ubiquity-your-car/
3. Hills, Jennifer. "GLOBE AND MAIL | Men vs. Women: Who's the Better Driver?" Canadian News Wire. 29 July 2010. Web. 25 Mar. 2011. .
Buying Power:
1 "Telematics and Generation Y: Making the Car an IPhone on Wheels." Telematicsupdate.com | Telematics News, Analysis & Events. 8 Mar. 2011. Web. 03 Apr. 2011. .
2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. .
3. "Detnews.com | This Article Is No Longer Available Online | Detnews.com | The Detroit News." The Detroit News | Detnews.com | Thursday, March 24, 2011 | News, Sports, Features, Blogs, Photos and Forums from Detroit and Michigan. Web. 24 Mar. 2011. .
4. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. .
Lifestyle Choices:
1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. http://signalnews.com/telematics-when-smartphones-cars-collide209.
3. "Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends | MobiThinking." Home | MobiThinking. Feb. 2011. Web. 25 Mar. 2011. http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su.
44. References
Lifestyle Choices (continued):
4."Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
6. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
7."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. .
Needs :
1."Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
2."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. http://www.marketresearch.com/product/display.asp?productid=6168567
3.Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
4. Malloy, Gerry. "Canadian Auto Dealer - Changing Demographics Will Hurt Auto Sales | Features | Sales & Marketing." Canadian Auto Dealer - Home. 2 Mar. 2010. Web. 25 Mar. 2011. .
5.Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
6. Connect2Car: Control Your Car from a Mobile Phone. Cell Phone Integration with Automobiles. Web. 25 Mar. 2011. .
45. References
Interests:
1. Harris. "Transport Industry Prepares for Major Shift in Demographics." Canada.com Breaking News Canada World Weather Travel Video & More. 29 May 2008. Web. 25 Mar. 2011. http://www.canada.com/topics/news/cns_writers/story.html?id=b0489652-c9c7-46fc-80bb-8a14af0291ca.
Interests
Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 24 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
2. "Technology - Google Finance." Google. Web. 24 Mar. 2011. .
3. "National Survey Measures Increased Use of Technology and Internet by Urban Youth." Target Market News - The Black Consumer Market Authority. 10 Feb. 2009. Web. 24 Mar. 2011. .
4. Cars are producing in the World. (n.d) Web. 24 Mar. 2011. < http://www.worldometers.info/cars/ >.
5. Spears, John. "Toronto Commuting times Worst of 19 Major Cities, Study Says - Thestar.com." News, Toronto, GTA, Sports, Business, Entertainment, Canada, World, Breaking - Thestar.com. 30 Mar. 2011. Web. 29 Apr. 2011. .
Wants/Demands:
1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
2. Ko, Lina. "Boomerwatch.ca Blog Archive Boomers Drive New Consumption Trends." Boomerwatch.ca. 31 Jan. 2011. Web. 15 Mar. 2011. .
3.Griffith, Bill. "Survey: We Can't Leave the Internet While Driving - Boston Overdrive - Boston.com." Boston.com - Boston, MA News, Breaking News, Sports, Video. 4 Mar. 2011. Web. 24 Mar. 2011 http://www.boston.com/cars/newsandreviews/overdrive/2011/03/survey_we_cant_stop_browsing_w.html?rss_id=Top Stories.
4.Baburajan, Rajani. "In-Vehicle Infotainment Systems Shipment to Cross 35 Million in 2015: In-Stat." Headsets. 1 Mar. 2011. Web. 24 Mar. 2011. http://headsets.tmcnet.com/topics/headsets/articles/149784-in-vehicle-infotainment-systems-shipment-cross-35-million.htm.
5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
6. " How to Reach Baby Boomers with Social Media." ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking and Social Media. N.p., n.d. Web. 10 Feb. 2011. http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php

Infotainment System Trend Tracking

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