Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business...

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July 2014 Masashige Mizuyama CTO of Automotive Infotainment Business Division, Panasonic Corp.

Transcript of Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business...

Page 1: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

July 2014

Masashige Mizuyama

CTO of Automotive Infotainment Business Divis ion, Panasonic Corp.

Page 2: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

• CTO of Automotive Infotainment Business since April 2013

• Architect, Director of mobile phone development ~March 2013

About Myself

2006.4 Embedded Linux Conference, San Jose 2005.6 Int’l Tech. Conference CELF, Yokohama

Page 3: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Today’s Agenda

• Current status of IVI

• Lessons Learned from Mobile phone experience

• Challenge for Open Source

Page 4: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April
Page 5: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Situation is …

Robust, Stable, Reliable System

Speedy and Efficient

Development

(Conflict)

- IVI is spreading over the Cockpit - High Reliability is a must for Safety

- The new reference in end user’s mind: Smartphone - IT/Cloud Speed of evolution, Software Explosion

Page 6: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

IVI is Expanding

Multi Media

Apps (Music, Navi)

Cloud Services

Platform

Infotainment System

IVI System

HMI

Page 7: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

IVI is Expanding

Multi- Media

Apps (Music, Navi)

Cloud Services

Platform

Cockpit becomes “eCockpit”

Infotainment System

IVI System

HMI

Page 8: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Our challenge in IVI Architecture

Current IVI APL APL APL

HLOS

Safety Function

Partitioning

• Both Efficiency and Safety should be required.

IT World

Driving Assist

Page 9: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Options for Partitioning Options Function

Integrity Cost ASIL Architecture

Separated Units

× × ○

Dedicated Multi-Core

△ △ ○

Hypervisor ○ ○ △

Linux ◎ ○ ?

ECU

MM

ECU

Meter

ECU

HUD

ECU

MM Meter HUD

CPU CPU CPU

ECU

MM Meter HUD

CPU Linux RTOS

ECU

MM Meter HUD

CPU Linux

Page 10: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Issue still remains Even if we partition the software on the CPU,

How about the other shared resources?

CPU

Rich Apps LCD Ctrl.

GPU Memory IF

Internal BUS

Cloud Services

ASIL X

Safety

SoC

DMAC L2$

Page 11: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April
Page 12: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Exploding Growth of Applications

0

100

200

300

400

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600

1990 1995 2000 2005 2010 2015

Soft

war

e co

de s

ize

(MB

)

RTOS Linux Android

Video-phone Java i-mode

Phone Graphic menu

Camera

• History of Mobile phone

EC GPS (Reference: Based on Panasonic Products )

Page 14: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

History says…

(Reference: The Statistics Portal http://www.statista.com/statistics/266136/global-market-share-held-by-smartphone-operating-systems/ )

Global market share held by the leading smartphone operating systems in sales to end users from 1st quarter 2009 to 4th quarter 2013

0

10

20

30

40

50

60

70

80

90

Q1 '09 Q2 '09 Q3 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13

Sha

re o

f glo

bal s

ales

to e

nd u

sers

in %

Android iOS Microsoft RIM Bada* Symbian

Page 15: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April
Page 16: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Infotainment looks like… Infotainment System Smartphone

Touch interface

Sound

Modem

Movie Music

Graphics

Voice Recognition

GPS

CAN

Dead Reckoning

Voice Call

SMS

… … …

FOTA

Page 17: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

IVI can no longer be developed by a single company.

Can

Open Innovation

Open Source Development

be the remedy?

Shifting Gear to IT Speed

To Use Existing Open Source Software

To Grow YOUR Assets in Open Source Proj.

Page 18: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Successful Open Source Projects:

Does Open Source Work for Automotive?

Their Own HW to Enjoy Improvements

Simple Objective --- Solving Single Problem Area

Source Code First

Page 19: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Automotive Specific Area – Open Source?

Mainstream Open Source Development By developer’s community

Closed OS Kernel & Common Libs.

Device Drivers

GUI Toolkit

Web Runtime

CODECs …

Automotive Specific Area for

Competition

Co-development among stakeholder companies

Page 20: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Automotive Specific Area – Collaboration?

Core part of unique value of your product

Important pieces for whole system to work.

Page 21: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Closed Party, Closed Project Commitment for quality, schedule Project reliability No Free Riders

Open Source Project

More Chance to have various partners Many eyes & hands for Quality, Schedule Motivation!

Still, Why Open for “Joint Development” ?

Page 22: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Path to the “Off-the-Shelf” Platform Specification Specification Specification

Product Product Product

System Integrator, BSP Supplier, Total Solution Vendor

Usable In Every Stage

Page 23: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Now, Standard in End User’s Mind is Smartphone.

Our Progress Is Too Slow in Most Cases.

If IVI Ecosystem doesn’t Get Working in 3-4 Years,

Smartphone, Dongle or Arbitrary Extension Unit

(or Some Other Ecosystem) will do it.

Speed is Critical.

Let’s Implement the Source Code and Make It Work!

Conclusion

Page 24: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

Thank You !!

Page 25: Masashige Mizuyama CTO of Automotive Infotainment … · CTO of Automotive Infotainment Business Division, Panasonic Corp. • CTO of Automotive Infotainment Business since April

http://pixabay.com/ja/%E8%BB%8A-%E3%83%9F%E3%83%A8%E3%83%BC%E6%A9%8B-%E3%83%90%E3%83%83%E3%82%AF%E3%83%9F%E3%83%A9%E3%83%BC-172876/

http://pixabay.com/ja/%E3%83%9F%E3%83%A9%E3%83%BC-%E8%BB%8A-%E3%82%AC%E3%83%A9%E3%82%B9-%E3%83%AA%E3%82%A2%E3%83%93%E3%83%A5%E3%83%BC-%E3%83%9F%E3%83%A9%E3%83%BC-%E9%A7%86%E5%8B%95-71418/

http://pixabay.com/ja/%E3%82%B9%E3%83%94%E3%83%BC%E3%83%89-%E3%82%B9%E3%83%94%E3%83%BC%E3%83%89-%E3%82%BB%E3%83%B3%E3%82%B5%E3%83%BC-%E3%83%80%E3%83%83%E3%82%B7%E3%83%A5-%E3%83%9C%E3%83%BC%E3%83%89-%E7%B6%99%E6%89%8B-%E3%82%BF%E3%82%B3%E3%83%A1%E3%83%BC%E3%82%BF-253650/

http://news.panasonic.net/images/01ELUGAWATER.jpg

http://panasonic.jp/car/navi/products/Lseries/PRD/design/index.html#01

Appendix: References of images in this presentation