BrandStorm & FFE 2015THE WESTIN HOTEL, MUMBAI | MAR 13TH AND 14TH

Integrated Healthcare Communications

MEDICINMANField Force excellence

TM

March 2015 | www.medicinman.net

Since 2011

Sanjiv Navangul, is Managing Director at Janssen India.

Amlesh Ranjan, is at Sanofi in a Business Leadership & Alliance Management role.

K. Hariram is the former MD (retd.) at Galderma India. He is Chief Mentor at MedicinMan

Sai Kumari is Head-Center for Excellence The Himalaya Drug Company

Pankaj Gursahani is Director - Sales Training at AstraZeneca Pharma India Ltd.

Sanjay Dhawan is Pharma GRC Leader and Partner, Risk Advisory Services at PwC.

Sujay Shetty is Executive Director & India Leader, Pharma, Life Sciences & Medical Devices at PwC India

Jagmohan Singh Rishi is Asso. Vice President - Digital Marketing, L&D & Commercial Excellence at Wokhardt

Deep Bhandari is Director- Marketing & Sales Excel-lence at UCB

Satya Mahesh is Associate Director and Head of SFE at Merck.

Salil Kallianpur is Brand Director, Classic Brands Europe at GlaxoSmithKline

K. Shivkumar, is Managing Director at Eisai Pharmaceuticals

SPEAKER PROFILES

BrandStorm& FFE 2015 MEDICINMAN

Shiva Natarajan is General Manager, GSK

Amit Akali is Creative Consultant, Medulla Communications and Managing Partner, WYP Brand Solutions

Shashank Shanbhag is Senior Director (BUD) at MSD looking after the Vaccines and Women’s Health business.

Praful Akali is Managing Director, Medulla Commu-nications

Nandish Kumar is Marketing Head, FDC Ltd

Anup Soans is an Author, Facilitator and the Editor of MedicinMan

VK Sharma is Associate Vice President (marketing & sales) at Unichem Labs Limited, Mumbai.

Ashish Ghai is Director - Training at Sanofi

Chhaya SS is the CEO of Knowledge Media Venturz

Bhagwat Deora is Senior Manager with Risk Advisory Services at PwC Mumbai

SPEAKER PROFILES

BrandStorm& FFE 2015 MEDICINMAN

AGENDA - BrandStorm 2015

Morning Session – Networking Breakfast 0830 onward

Welcome Address: Chhaya SS. CEO, KMV LLP

Session 1 - UCPMP and MCI Guidelines: How Can Pharma Marketing Address these Challenges Effectively? Pharma is under pressure globally as unethical business practices come under scrutiny and penalty of regulators.

0930 to 0950 – Keynote by Salil Kallianpur, Brand Director, Europe @ GSK looks at new ways of marketing in an era of tighter regulatory and social controls.

0950 to 1000 – Decoding the UCPMP – Bhagwat Deora, Senior Manager, PwC

1000 to 1030 - Panel discussion and Q & A from delegates.

Panel Members: Deep Bhandari, Director-Marketing & Sales Excellence at UCB, Bhagwat Deora moderated by Salil Kallianpur.

Tea Break and Networking 1030 to 1100

Session 2: 1100 to 1130 – From Brand Management to Therapy Shaping - Shiva Natarajan, General Manager, GSK with Eltroxin and Augmentin case study

1130 to 1200 - Marketing to Hospitals – Shashank Shanbag, Business Unit Director at MSD

1200 to 1230 – Case Study Zifi-AZ – Nandish Kumar, DGM and Head – Marketing, FDC

1230 to 1300 – Panel Discussion & Q & A Panel Members – Shiva Natarajan, Shashank Shanbhag, Nandish Kumar; Moderated by Praful/Amit Akali

Lunch Break – 1300 to 1400

Session 3: 1400 to 1430 - Winning Ways of Mankind Pharma – Lessons to be learnt by Dr. VK Sharma, AVP at Unichem Labs and formerly with Mankind Pharma.

1430 to 1445 – Q & A

1445 to 1515 – How Can Indian Pharma Marketing reinvent the Field Force – Doctor Interaction through use of Digital and Social Media – 2 Case Studies: one International and one Domestic pharma by Anup Soans, Editor - MedicinMan

1515 to 1530 – Q & A

Tea Break: 1530 to 1600

Session 4: - 1600 to 1630 - How to Optimize Healthcare Communication Creative Agency Services – Praful Akali, Managing Director, Medulla Communications; Amit Akali, Creative Consultant, Medulla Communications and Managing Partner, WYP Brand Solutions

Q & A – 1630 to 1645

Session 5: 1645 to 1715 – Career Planning and Advancement for Marketing Managers – What are the Key Competencies? K. Hariram, Retired Managing Director, Galderma India

1715 to 1730 – Q & A and Close.

March 13, 2015 | The Westin Hotel, Goregaon (E), Mumbai

AGENDA - FFE 2015

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

Morning Session – Networking Breakfast 0830 onward

Welcome Address: K. Hariram, Retired Managing Director, Galderma India

Session 1: 0930 to 1000 - Changing Role of Field Force – Keynote Address by Sanjiv Navangul, Managing Director, Janssen India.

1000 to 1015 – Decoding the UCPMP by Sanjay Dhawan, Pharma GRC Leader; Partner, Risk Advisory Services at PwC

Session 2: 1015 to 1130 CEO Roundtable Discussion on Optimising Field Force in the Changed Market Conditions

Panel Members – K. Shivkumar, Managing Director at Eisai Pharmaceuticals; Sanjiv Navangul, Managing Director, Janssen India moderated by Sujay Shetty, Pharma Lead at PwC

Tea Break – 1130 to 1200

Session 3: 1200 to 1220 - The Value Framework for Indian Pharma in the 21st Century by Amlesh Ranjan, Sanofi India

Session 4: 1220 to 1240 – SFE: What Every Pharma Sales Professional Should Know by Satya Mahesh of Merck Group, India

1240 to 1300 – Q & A to Amlesh Ranjan and Satya Mahesh

Lunch Break – 1300 to 1400

Session 5: 1400 to 1530 Field Force Learning & Development – Best Practices of Leading Pharma. Presentation followed by Panel discussion & Q & A by delegates.

Panel Members – Ms. Sai Kumari, Head - Center for Excellence, The Himalaya Drug Company, Jagmohan Rishi, AVP Digital Marketing, Learning and Develop-ment and Commercial Excellence, Pankaj Gursahani, Director - Sales Training at AstraZeneca and Ashish Ghai, Director - Training at Sanofi. Panel Discussion moderated by Anup Soans

Tea Break – 1530 to 1600

Session 6: 1600 to 1700 – Role, Responsibilities and Contribution of Front-line Managers – First Line, Second Line and National Sales Managers – By K. Hariram, Retired Managing Director, Galderma India, Deep Bhandari, Director-Marketing & Sales Excellence at UCB – Presentation, Discussion and Q & A. Panel Discussion moderated by Anup Soans

1700 to 1730 – Mankind’s Winning Ways – VK Sharma, Associate Vice Presi-dent at Unichem Labs

1715 to 1730 – Q & A and Close.

March 14, 2015 | The Westin Hotel, Goregaon (E), Mumbai