North America

Western Europe

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North America

Asia Pacific

DISTRIBUTION-ASIA PACIFIC

DERMO-COSMETIC

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LOCAL BRAND

ASIAN BRAND

MARKET CHARACTERISTICS

HABIT

EXPECTATION

ATTITUDE

STRENGTH• Refreshing products• Professional and premium medical research• Impressive advertisement• Dermatologist’s free consultancy service

WEAKNESS• Inadequate publicity• Limited channels

OPPORTUNITY• Expansion in plastic surgery market • Constant expansion of cosmetic pharmacist distribution & Rising awareness of sun protection• Complicated process

THREAT• Lack of knowledge for autumn and winter sun protection

WEEKLY DOSE PEOPLE

WORKING

OUTDOORS

STUDENTS

PRODUCT LINE

SIMPLE

PROFESSIONAL

ACCESSIBLEACCESSIBLE

EASY TO CARRYEASY TO CARRY

SIMPLIFIED PROCESSSIMPLIFIED PROCESS

MEDICAL RESEARCHMEDICAL RESEARCH

WEEKLY DOSEWEEKLY DOSE

PROPLE

FESSIONALSIMPLY PROFESSIONAL, PROFESSIONALLY SIMPLY PROFESSIONAL, PROFESSIONALLY SIMPLESIMPLE