SPF - loreal brandstorm
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Transcript of SPF - loreal brandstorm
North America
Western Europe
+
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North America
Asia Pacific
DISTRIBUTION-ASIA PACIFIC
DERMO-COSMETIC
ADVERTISEMENT
LOCAL BRAND
ASIAN BRAND
MARKET CHARACTERISTICS
HABIT
EXPECTATION
ATTITUDE
STRENGTH• Refreshing products• Professional and premium medical research• Impressive advertisement• Dermatologist’s free consultancy service
WEAKNESS• Inadequate publicity• Limited channels
OPPORTUNITY• Expansion in plastic surgery market • Constant expansion of cosmetic pharmacist distribution & Rising awareness of sun protection• Complicated process
THREAT• Lack of knowledge for autumn and winter sun protection
WEEKLY DOSE PEOPLE
WORKING
OUTDOORS
STUDENTS
PRODUCT LINE
SIMPLE
PROFESSIONAL
ACCESSIBLEACCESSIBLE
EASY TO CARRYEASY TO CARRY
SIMPLIFIED PROCESSSIMPLIFIED PROCESS
MEDICAL RESEARCHMEDICAL RESEARCH
WEEKLY DOSEWEEKLY DOSE
PROPLE
FESSIONALSIMPLY PROFESSIONAL, PROFESSIONALLY SIMPLY PROFESSIONAL, PROFESSIONALLY SIMPLESIMPLE