Online fundraising workshop

India || September 2011

Manmeet Mehta, GlobalGiving

2

Agenda • Welcome and Introductions• About GlobalGiving • Online fundraising for non-profit organizations

– Trends in giving, online fundraising– Expanding networks– Building and deepening donor relationships– Building an online fundraising strategy

• Lunch

• Joining the GlobalGiving community– Why GlobalGiving? – Due Diligence – $4000 dollars, 50 people and your project

• Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%.

• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits: +8.3% – Medium Non-profits: +4.8% – Small Non-profits: +20.2%

• 1/3 of online giving occurs during October, November, and December

Online fundraising trends

this isn’t the story

this is

mostly true

human nature doesn’t change

human behavior does

technology doesn’t make us social

it influences our behaviors

we build a personal brand

Source: David Armano

our social circles expand

Source: David Armano

relying on traditional institutions

Source: David Armano

relying on each other

You Your networks Source: David Armano

Where do you start?

• What are your objectives?• What are your networks?• What are other organizations doing?• What social networks are popular in

India?

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

tell a powerful story

specificsimple

Things to talk about?

• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings

Online Giver Profile

• Women and Men• Average 40 Years Old• Progressive• Affluent• Disaster Givers• Event Supporters• Last Minute Gift Givers

- Source: Network for Good

Margaret Coughlin

Chief Marketing Officer

Robert DuBois

Marketing Associate

Why will someone give to your organization?

Because you do something they believe in.

Because you asked them to.

Because someone else asked them to.

Because they trust you.

[potential]

growth

email donor fundraisers

social media

offline events

website

First Steps

• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon

Calendar activity

Joining GlobalGiving

How to join GlobalGiving

Due Diligence process

Open Challenge

• Online Donations• Donor Management• New Donors• Fundraising and capacity

building training• Credibility/Recognition• UK and US Charitable

Status

GlobalGiving Value

Proposition

GlobalGiving Today

• 4500+ projects• 1,600+ nonprofits• 110 countries• 200,000+ donors• $50 million• Corporate Partners

headquarterscountries with projects

Our Corporate Partners

How to Join GlobalGiving

• Choose US or UK• Nominate your organization using the

online nomination form• Complete GlobalGiving’s Due Diligence

requirements• Post a project and participate in an Open

Challenge• Raise $4,000 from 50 donors

Eligibility Requirements

• Registered organization – no individuals, businesses, etc.

• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose

Due Diligence Details

• Certificate of Registration• Organizational Documents

• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

How to Succeed in an Open

• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards

Then What?

• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign

Thank You!

Manmeet MehtaSr. Program Manager

GlobalGiving Foundation001-202-232-5784

mmehta@globalgiving.orgManmeet.mehta (skype)

@manmeetmehta (twitter)

Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by

Beth Kanter• How Charities are Finding the Good with Facebook

Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page