Storytelling + Crowdfunding

Introduction

Alison CarlmanSenior Manager of

Marketing + Communications

Emma HershSenior Program Manager

GlobalGiving is the first and largest global crowdfunding community.

We connect nonprofits, donors, and companies in nearly every country around the world.

We make it possible for local organizations to access the funding, tools, training, and support they need to

become more effective and make our world a better place.

So what’s crowdfunding, anyway? And why should I care?

Sustainable

Local Solutions

New Donors

“The power of crowdfunding isn’t in the funding, it’s in the crowd.”

M A R I K U R A I S H IGlobalGiving Co-Founder + President

Why GlobalGiving?And how do I join?

$213MTotal All-Time

Volume

165Countries

14,264Projects

supported

138Companies

International organizations can use GlobalGiving to get US and UK tax benefits for their donors

GlobalGiving works tirelessly to bring new donors and funding opportunities to our partners

Many of GlobalGiving’s partners are small and new to crowdfunding, and we provide plenty of training and support to help them!

Organizations on the platform have access to a wide variety of fundraising tools.

No cost to join or access tools. Instead, GlobalGiving 15% fee on donations. But most nonprofits experience 0% net fee

after we’ve driven extra funding to their projects.

How to Join1. Complete the online application

2. GlobalGiving will review the application within 30 days3. After approval, create a project page

4. Fundraise for your program! (We’ll help you make a plan!)

Stories are powerful.

56% of individuals who respond to a nonprofit call-to-action were motivated

by compelling storytelling

The Social Impact Storyteller’sTriple Bottom Line

How do our storiesempower the people we intend to help?

Will you let them speak for themselves?

How do our storiescreate a healthier

social sector?

Do they make people feel hopeful and powerful?

Do our storiesmove people to give?

Do they help us build long-term relationships with supporters?

Let’s Try it Out.

How Successful Was This Story?

Harness Storytelling to Maximize Your Crowdfunding

Three Tips from GlobalGiving

#1: Put your story in writing Brevity is key

seconds

The amount of time most donors review a page before deciding

whether to donate.

4.2

Use photos.

Close-up photos of a single person or animal

work best.

1Get straight to the

point.

Put the most important information the first

three sentences.

2Make it clear.

Use bullets and lists to catch skimming eyes.

3Don’t forget the ask!

Include a clear call-to-action.

4

#2: Rely on your networkHelp your advocates become storytellers

The best way to reach “the crowd” is through your existing network. Start by mapping your network and identifying your potential fundraising advocates.

Fundraising advocatesYour voice in the crowd

Step 1: Pick Your Team

Identify your advocates and set goals.

Step 2: Give Them Tools Step 3: Say Thanks. A Lot.

Follow-up with your advocates regularly. At

the end of the campaign, thank them!

Train your advocates to tell your story. Make it easy: provide sample emails, social media

posts, and other content.

#3: Email like a proEmail is your most powerful fundraising tool

GlobalGiving emails typically generate 7x more donations that social media

posts.

Your email strategy

• Customize – address each potential donor by name. Use a tool like MailChimp or EMMA to manage your mass emails.

• Segment – send different messages to different audiences (geography, demographics, past donation history).

• Personalize– highly personalize your emails to high-potential donors.

High-Quality Photo One short story

Clear call-to-action Obvious donation link

Learn more, share your story, and start crowdfunding.

Read our full crowdfunding guide: www.globalgiving.org/crowdfundamentals

Apply to join GlobalGiving: www.globalgiving.org/apply

Contact us to learn more: emerging@globalgiving.org

Questions?

thank you