Increasing revenue for online publishers, advertisers and agencies
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Liqwid Ads Increasing revenue for online publishers, advertisers and agencies www.liqwid.com ©2011 LeftsnRights, Inc. www.liqwid.com
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Liqwid ads are the first ad units to monetize today’s unused web real estate, increasing revenue for publishers, advertisers and agencies while improving the visitor experience. Liqwid ads dynamically fill the empty space between webpages and the visitor’s browser or screen, ensuring ads are always viewed when rendered without blocking content. Liqwid ads can contain any type of creative, including games and social media, and deliver online reach and frequency for the first time.
Transcript of Increasing revenue for online publishers, advertisers and agencies
Liqwid Ads
Increasing revenue for online publishers, advertisers and agencies
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
What are liqwid ads? • First ad units to monetize unused web real estate
– from edge of web page to edge of browser or screen
• Much larger than typical banner and display ads – with minimum size guarantees up to three times larger than banner ads – do not pop up, float or block content in any way
• Contain any type of creative or application – rich media, video, games, social media, shopping portals
• Guarantee they’re always viewed when rendered – delivered into viewable space surrounding web content
• Deliver true reach and frequency – control number of specific viewers who see each ad and number of times
they see it
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Online advertising landscape
• Challenges facing advertisers
– Impressions bought are not always delivered to or viewed by anyone
– Unlike TV and print, no control over number of times each ad is viewed by specific target audiences
– Frustrated by limited capabilities of traditional online ads and by small spaces available
– Difficult to calculate ROI of traditional online ads
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Online advertising landscape
• Challenges facing publishers
– Need ways to monetize their sites with new revenue
– Invasive ads (pop ups, floating ads, etc.) disrupt the viewer’s experience
– Crowding content with multiple ads degrades the value of the site
– Need premium product that preserves integrity of site content and improves the user experience
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid advertiser benefits
• Increase ROI – Pay only for ads viewed for a minimum of 5 seconds
• Boost conversion rates – Specify highly targeted placement for more qualified leads
• Improve user engagement – Liqwify any interactive content, even FaceBook and Twitter pages
• Instill more branding value – Increase visitor impact with larger, noninvasive creative
• Leverage better metrics and reporting – Monitor ad performance data, including ad viewing time and returning
visitor activity
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid agency benefits
• Increase creative value – Utilize footprints that are much larger than typical display and banner
ads, guarantee a minimum view time and use any type of creative
• Provide highly targeted placement – Create media plans that specify true reach and frequency
• Lower cost per lead – Ensure ads are always seen and advertisers only pay for ads viewed for
a minimum time
• Leverage better metrics and reporting – Improve conversion rate accuracy through precise metrics, including
ad viewing time and returning visitor activity
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid publisher benefits
• Create new revenue streams instantly – Monetize unused real estate to generate incremental revenue
• Provide more value to advertisers – Enable advertisers to specify reach and frequency and guarantee their
ads are always viewed
• Improve the user experience – Preserve the integrity of site content with noninvasive, enjoyable ads
• Retain control over your site – Choose which ads display and when
• Deploy easily – Place one universal tag to control ad distribution across all properties
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid pricing
• Pricing based on MVT:5
– MVT = Minimum View Time
– Visitors must view an ad for a minimum of five seconds before advertiser is charged
– $2 per thousand views (not impressions)
Why? Industry data shows that a very small percentage of impressions paid for are actually ever viewed….
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
A different model
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid Traditional Ads
Based on Number of viewed ads Number of impressions
Average Cost $2 per 1000 views $3.50 per 1000 impressions
Cost of web real estate (example)
$2.50 Included above
Ads typically viewed 100% 25% on average
Actual cost to advertiser $4.50 per 1000 views $14 per 1000 views
Lower cost, greater value
A different model
• Advertisers pay 68% less than traditional CPM ads
• Ads are guaranteed to be viewed
• Click-through rate quadruples and cost per view is reduced by 68%
• Publishers can triple their revenue without compromising their content
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Learn more…
• Schedule a liqwid demo: http://www.liqwid.com/contact/
• Call or email with questions:
– 800-870-5006
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
