Languages
Pages
Legal
Liqwid Ads
Increasing revenue for online publishers, advertisers and agencies
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
What are liqwid ads? • First ad units to monetize unused web real estate
– from edge of web page to edge of browser or screen
• Much larger than typical banner and display ads – with minimum size guarantees up to three times larger than banner ads – do not pop up, float or block content in any way
• Contain any type of creative or application – rich media, video, games, social media, shopping portals
• Guarantee they’re always viewed when rendered – delivered into viewable space surrounding web content
• Deliver true reach and frequency – control number of specific viewers who see each ad and number of times
they see it
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Online advertising landscape
• Challenges facing advertisers
– Impressions bought are not always delivered to or viewed by anyone
– Unlike TV and print, no control over number of times each ad is viewed by specific target audiences
– Frustrated by limited capabilities of traditional online ads and by small spaces available
– Difficult to calculate ROI of traditional online ads
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Online advertising landscape
• Challenges facing publishers
– Need ways to monetize their sites with new revenue
– Invasive ads (pop ups, floating ads, etc.) disrupt the viewer’s experience
– Crowding content with multiple ads degrades the value of the site
– Need premium product that preserves integrity of site content and improves the user experience
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid advertiser benefits
• Increase ROI – Pay only for ads viewed for a minimum of 5 seconds
• Boost conversion rates – Specify highly targeted placement for more qualified leads
• Improve user engagement – Liqwify any interactive content, even FaceBook and Twitter pages
• Instill more branding value – Increase visitor impact with larger, noninvasive creative
• Leverage better metrics and reporting – Monitor ad performance data, including ad viewing time and returning
visitor activity
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid agency benefits
• Increase creative value – Utilize footprints that are much larger than typical display and banner
ads, guarantee a minimum view time and use any type of creative
• Provide highly targeted placement – Create media plans that specify true reach and frequency
• Lower cost per lead – Ensure ads are always seen and advertisers only pay for ads viewed for
a minimum time
• Leverage better metrics and reporting – Improve conversion rate accuracy through precise metrics, including
ad viewing time and returning visitor activity
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid publisher benefits
• Create new revenue streams instantly – Monetize unused real estate to generate incremental revenue
• Provide more value to advertisers – Enable advertisers to specify reach and frequency and guarantee their
ads are always viewed
• Improve the user experience – Preserve the integrity of site content with noninvasive, enjoyable ads
• Retain control over your site – Choose which ads display and when
• Deploy easily – Place one universal tag to control ad distribution across all properties
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid pricing
• Pricing based on MVT:5
– MVT = Minimum View Time
– Visitors must view an ad for a minimum of five seconds before advertiser is charged
– $2 per thousand views (not impressions)
Why? Industry data shows that a very small percentage of impressions paid for are actually ever viewed….
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
A different model
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Liqwid Traditional Ads
Based on Number of viewed ads Number of impressions
Average Cost $2 per 1000 views $3.50 per 1000 impressions
Cost of web real estate (example)
$2.50 Included above
Ads typically viewed 100% 25% on average
Actual cost to advertiser $4.50 per 1000 views $14 per 1000 views
Lower cost, greater value
A different model
• Advertisers pay 68% less than traditional CPM ads
• Ads are guaranteed to be viewed
• Click-through rate quadruples and cost per view is reduced by 68%
• Publishers can triple their revenue without compromising their content
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Learn more…
• Schedule a liqwid demo: http://www.liqwid.com/contact/
• Call or email with questions:
– 800-870-5006
www.liqwid.com
©2011 LeftsnRights, Inc.
www.liqwid.com
Top Related