Digital Advertising for Media agencies, media buyers, advertisers

25
Advertis ing & Communicati on on Wi- Fi & 4G For Media Agencie s and Advertis ers ww w .S O CIFI . com © 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Transcript of Digital Advertising for Media agencies, media buyers, advertisers

Advertising & Communication on Wi-Fi & 4GFor Media Agencies and Advertisers

www.SOCIFI.com© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

••• OPERATOR ~ 6:51 PM 66%

< > Login Cance

,=,.

Sifc1f Ft • tn O tlOC 81

Dv

M

f theolution!

s

ation platform

You’re a major partWiFi & LTE data ev

● Broadband● Sponsored● Emerging

ServiceDataarkets

● Over 50% Smarteice Penetration

,.----..,.

Socifi © 2016 SOCIFI Ltd. - 4G/WiFi monetization and communi

D!)

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communicat

WI-Ft

../ City Free

Private

.~ (

~ CD

~ (i)

Office

Hom

Internet

Resraur.

n

Ott, r ...

ion platform

WiFi

-:;:- <J)

HOW IT WORKSWith SOCIFI Ads you can quickly and easily find new customers by showing

ads to groups of people who are using our sponsored WiFi or 4G.

➜ ➜Get new customers andCreate your ads, set budgets Users see your ad when increase

and use performance tools connecting or using sponsoredWiFi or 4G

local or global awareness

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

HOW IS THAT POSSIBLE?

It is all about Engagement.Not impressions.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

NATIVE ADS DELIVERED RESULTS

100% Share Of VoiceYour ads always get 100% of

advertising presence & strength.

100% Delivery RateWe deliver. Your ads will

always get 100% of delivery rate.

Up to 70% CTRThe uniqueness of

Native Ads drives your sales. Extremely high &

proven click-through rate.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

SOCIFIformat

Native adconsists of

two screens

1. Brand PageThis is the first page that the customer sees. Youcan easily customize the look of your brand page.

2. Content pageHighly effective & unique native ad

theformats,secondmessages,

page.surveys are displayed on

Sample of brand page Sample of SOCIFInative ad format

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

End user isredirected to the ad's landing

s'Wc1fl

page.

0

1 2 3

0 0 0End user is

redirected to e.g. Publishers’ Success Page

0© 2016 SOCIFI Ltd. - 4G & WiFi monetization, promotion and advertising platform

CONNECTING TO WI-FI WITH

THIRD-PARTY ADS

ou cture. s the erts it ch as nd

SMART RESPONSIVE SOLUTION

To create an adneed only one pi SOCIFI enhance picture and conv for all devices su phones, tablets laptops.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Please wait .. 2

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

.

amazon.com camazon- Sign n "'·~ ..•

••

amazon.com Shop ByDepartment Wish List Dea s

amazon<c:»

SearchShop ByDepartment Wish List Deals

ALL·NEW

Search kindleOUR MOST AFFOROABLE

All-NEW KINDLE- NOW WITH TOUCH

kindle $]9

OUR MOST AFFORDABKINDLE~ NOW WITH

T

$]9Shop Wedding Gifts

Shop WeddingVideo Games Best Sellers

Video Games Best Sellers

In-session Ad /Your best choice forhoneymoon! -

Content delivering

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

IN-SESSION ADS & MESSAGES

I

l

• •

itud/o

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Full ScreenBrand Page

Building brand awarenessin a way no-one has before.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Full ScreenAds in the App

100% screen size ads arethe key for engagement.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Push notificationThrough the use of geolocation, advertiser

could engage with subscribers through text

message or push notifications informing them

that they have reached a venue with a special

promotional sales opportunity.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Flexible budgetingChange your campaign budget anytime. Simply adjust the amount you’re willing to pay each time someone sees or click on your ad.

Advertising forNo delivery, no feeWith SOCIFI you pay only when the advertisementdelivered to the end customer.

is any budgetHassle-free paymentsCover your advertising costs with your credit/debit instantly. Or have a post paid model as our long partner

cardterm

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Geo-TargetingOur geo-targeting allows you to target customers in certain hotspots, geo locations or venues.

Device & OS TargetingTarget mobile, tablet or desktop users or even just a particularoperating system such as Android or iOS.

ADTARGETING

Demographic TargetingTarget your ads based on information your customers voluntarilyshare with you, such as gender, age and interests.

Day PartingDay Parting allows you to limit an ad to serve on specific timesand days.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

DashboardCAHCB.

""Clicks"' to Website llfljij,@ -·Status

Paid ad (SMNJ

Impressions Reach Clicks CTR

6,831 4.256 3.925 57.46%

Campaigns sFrequency Realized CPM Expenditure

1.61 $26.93 $183.98 Impressions

44,668• lmp~$$10ns •

CIIC1<$

400

SOCIFI Media

Impressions

181,096

• Brand views • S

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication p

ADD CREDIT

12/06/15-11/07/15

28/0S/15-11/06/15 ~ ADDA NEW AO

253,708 226,372 203,085BRAND VIEWS SESSIONS CONNECTIONS y Date O mp res -,l Clicks O TR O Expend1tu., el 'M O

l·ll•,IM Start 17110114 0 0.00% $0 00 $0 00

End 31/10/14

ummary

CTR Local Fill rate Reach Expenditure I jflLJIH No end date 103 246 S9,990 58.10% $2,765.34 $26.78

50.SSO/o 100.000/o 24,325 $703.32l,j(Jl jU.J No end date 192.750 61,0>14 31.91%

Network summary IW1-l'H No end date 159547 103,789 65.0S'lb $7,513.00 $47.09

CTR Fill rate eCPM Estimated earnings

25.220/o 97.740/o $77.67 $14,066.33 IW Ml No end date 200.0>34 112 600 56.15%

~

essions • Impressions • Reach

latform

'I

. .

,

.

I

-,

REPORTING& ANALYTICS

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Inventory that lifts BrandMetrics & ROI.

MEDIA AGENCYPrecise targetingbest results.

for the

BENEFITSHigh-Tech Solution. Be seenas a Pro by advertisers.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

Increasingawarenesssponsored

loyalty,thanksdata.

brandto

ADVERTISERBENEFITS

Non-intrusive ads, deliveryguaranteed, you get whatyou pay for every time.

100% share of voice meansvisibility guarantee with no- blindness effect.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform

®

i'm lovin' it®

Hiiagen·Daz,

~

F·Secure®

Now the fun part!We’d love to talk to you about your project.

© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform