What Advertisers expect from a Media Agency Silva.pdf · 1 What Advertisers expect from a Media...
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1 What Advertisers expect from a Media Agency ? Americo Campos Silva - Global Media Manager London – 11 th October 2013 Date 13/10/2013
Transcript of What Advertisers expect from a Media Agency Silva.pdf · 1 What Advertisers expect from a Media...
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What Advertisers expect from a Media Agency ?
Americo Campos Silva - Global Media Manager
London – 11th October 2013
Date 13/10/2013
Disclaimer
This is my personal opinion, based on my management style, my
experience, the company that I work , Myers Briggs profile etc.
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Understand your Client
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Global strategy...Local implementation
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Consumer Insights
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Moments of Receptivity
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Strategy, Strategy, Strategy
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Develop a strong rationale
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Finding the right media mix to amplify the marketing propositions
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Reach & Frequency....and Sensations
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Real Time Marketing
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Reach & Frequency ....and Precision
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Welcome to the future
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Create measurable value
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Be fearless..!
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Tell me something I don’t know
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Amplify the BIG idea
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Who is he ?
Amplify the BIG idea
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“Medium is the Message”
Amplify the BIG idea
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Operational excellence
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Operational excellence
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Team work
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Opaque world of Media
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Transparency
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Recognition
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Q&A
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