M E D I A R E S E A R C H & B U Y E R P R E S E N TAT I O N

Canada Media Buyers, a division of Dicomm Inc. is an established full service media buying strategist with over 23 years of experience in media buying, negotiating and planning.

We understand that the great majority of a client’s advertising budget will be devoted to media costs, so we concentrate on crafting unique, custom-tailored media plans, based on rigorous analysis that deliver returns on investment. Our exclusive focus on media services drives our unparalleled expertise and experience.

We regularly secure significant advantages for our clients including discounts and added value.

OUR ADVANTAGE

�•� Senior-level�media�professionals�–Average�15�years�in�the�business�on�both�the�media�� buying and selling sides.

•� Hands-on�personal�attention�from�our�accomplished�team.

•� Longstanding�relationships�with�local,�provincial�and�national�media�entities�across��� Canada mean we secure more favorable media rates and prime placements.

•� Post�campaign�analysis�and�auditing�and�streamlined�electronic�invoicing�guarantees�� your media plan delivers as scheduled.

Canada Media Buyers delivers a combination of lower media rates and premium media placements that can maximize a company’s advertising spend.

A B O U T C A N A D A M E D I A B U Y E R S

� � With�more�than�23�years�of�Print�media�buying�experience,��we�are�� � continuously�working�with�Hundreds�of�newspapers�and�consumer�&��trade��� magazines across Canada. We have built solid credit terms and have negotiated discounted rates with nearly all newspaper and magazine publishers in Canada.

YOUR ADVANTAGE

TEAM-BASED PL ANNINGWe work closely with you to develop short terms, quarterly and annual media plans. We also bring to your attention remnant advertising, content features and special offers.

EX TENSIVE CONTR AC T NEGOTIATIONWe interface directly with each publication to leverage value and secure bonus placements.��We�have�placed�more�than�25,000�print�ads�across�Canadian�media�and�can�expertly guide you through the best media buy available.

ACCOUNT MANAGEMENTWe manage your entire media buying project from planning and buying to proof of performance and invoicing.

P R I N T S E R V I C E S

PRINT

Canada Media Buyers has years of experience planning, negotiating and buying Canadian radio and television media for a wide range of corporate � � clients,�travel�&�tourism�destinations,�consumer�accounts�and�government�� advertisers. Over the years, we have developed solid relationships with leading television and radio media outlets throughout Canada.

Our�successful�media�buying�history�with�Canadian�TV�and�Radio�companies�enable�us�to�secure lower rates and better media placement.

We have ongoing and direct contact with stations in both French and English markets. We can also assist with translations for the Quebec market.

We�submit�and�secure�approval�of�your�spot�through�the�Television�Bureau�of�Canada�and�obtain your telecaster number so your spot is cleared to air.

On average we negotiate bonus spots and promotional opportunities far exceeding client expectations�–�and�sometimes�our�own!

Identifying the correct target market, and reaching it with a message that generates action is�critical�to�the�success�of�every�TV�or�Radio�campaign.�We�access�and�provide�research�data and maintain proprietary tools to assist in the targeting process, ensuring that your geographic and demographic target market, message and media selections are aligned.

During and after your campaign we provide comprehensive auditing and accounting.

T V A N D R A D I O S E R V I C E S

TV�ANDRADIO

We build campaigns that target users based on geography, demographic indicators and behavioral patterns.

With our leading consumer targeting and brand safety capabilities we are taking branding to�new�levels�through�online�display�ads�and�videos.�Our�clients�receive�better�CPMs,�CPAs�and�CTRs,�as�well�as�improved�brand�awareness�among�their�target�audiences.

Outsource your social media management strategy to our team of writers and brand managers.

ANALYTICS AND STR ATEGY DRIVENWeb�analytics�is�a�fundamental�part�of�our�offering�–�we�provide�the�measurement,�collection, analysis and reporting of internet data with the goal of understanding and optimizing your site’s visibility. We provide you with detailed campaign analysis information throughout the campaign.

I N T E R N E T, M O B I L E & S O C I A L M E D I A S E R V I C E S

INTERNETMOBILE�ANDSOCIAL�MEDIA

Canada Media Buyers offers full-service digital media planning and buying. We provide full analytical research, and implement and manage digital media campaigns consisting of online and mobile advertising. We work with premium publishers,�networks�and�implement�real�time�bidding�(RTB)�for our clients.

If�your�media�plan�targets�major�markets�like�Toronto�and�Vancouver�or�smaller�markets�like�Fredericton�and�Lethbridge,�chances�are�we�have�managed�outdoor�campaigns�there�before and can quickly provide you with cost-efficient options to reach you intended audience.

All�forms�of�Out-of-Home�media�are�available�including�posters,�billboards,�transit,�digital�signage, wall murals, mobile advertising and a range of other innovative options.

We regularly pursue new and innovative opportunities nationally and locally across Canada,�using�traditional�and�alternative�OOH�media�such�as�Bulletins,�Wallscapes,�Transit,�Street�Furniture,�Airports,�Sports�Marketing,�In-Store,�Malls,�Cinema,�Digital�Place-Based�and�Mobile�Sampling�Teams.

We provide clients with comprehensive audience estimates and analysis and provide post-campaign reporting.

O U T- O F - H O M E M E D I A S E R V I C E S

OUT-OF-HOMEMEDIA

We�work�closely�with�the�leading�Out-of-Home�(OOH)�media�vendors�across Canada and provide mass and targeted media plans. We buy media based on our clients’ objectives with a novel approach taken to selecting locations for your advertising and building a solid plan. We provide creative exposure recommendations to our clients that align their message with their target customers in outdoor, transit and other out-of-home media across Canada.

E VENTS From product launches to press conferences we provide the creative, technical and logistical elements to make an event successful.

PRODUC T SAMPLING Event�Sampling�creates�product�excitement�and�consumer�involvement.��It�is an ideal way to build awareness and target new customers.

CONTENT DE VELOPMENT Optimize content placement across various media through our leading team of writers, editors, designers, graphic artists and digital specialists.

O T H E R S E R V I C E S

T H E B R E A K D O W N

O U R C L I E N T S

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