ADCLARITY CASE STUDY

30%INCREASED OUR QUALIFIED LEADS BY HOW PROMOTING OUR CONTENT

AdClarityM A R K E T I N G I N T E L L I G E N C E

KPI KPI

Generate MORE quality leads through online media buying

increase in marketing ROI

INCREASE ROI for our marketing

budget

WE NEEDED TO:

10%increase in qualified leads20%

SO HERE’S WHAT WE DID….

And we had an immense amount of awesome content

we wanted to use

SEE WHAT WORKS BEST…

FOR OTHERS…

Step 1

But we still needed to discover where they’re buying their media from and which creatives work for them.

THIS WOULD IN TURN SAVE US TIME, MONEY, AND ACTUAL WORK!

Here’s the truth: We didn’t want to work hard.

Doing a lot ofonline media buying

Targeting ouraudience

We knew that a lot of other companies in our industry were:So we didn’t.

GETINSPIRED!

Step 2

Our target audience was Marketers, so we looked at companies targeting the same audience as us in order to get “inspiration”

We knew that we could get a list of these companies by looking at well-known marketing sites that they’re most likely buying media from…

1

2

We looked at Adweek.com, as they are a huge marketing site which we were already familiar with. So we went on their profile on AdClarity in order to see which companies, or advertisers, were buying media on it

We identified Exacttarget as being a company who targeted the same audience as us, without being our competitor

3

4

We were inspired by Exacttargetbanners on adweek.com

Step 3

CHOOSEWHICH WEBSITES

TO BUY FROM

So now we simply opened up ExactTarget's profile on AdClarity and immediately found a list of all the publisher websites that they're running their ads on.

We identified business2community.com, a site that we have heard of but never bought media on, and opened their profile, only to discover:

?

Who is advertising

there

What the average

CPM was

What Automated

Platforms sell inventory for

that site

CREATE NEW BANNERS AND LANDING PAGES

Step 4

Next, we uncovered all the banners, creatives, and landing page concepts that worked best for our exacttarget and other leading brands in our industry.

We even visited Exacttarget’s landing pages to see what content they were offering

?

We started reaching out to the sites we found on AdClarity and…

Step 5

BUY MEDIA!

Bought mediafrom them

Negotiated other marketing activities with them

Step 6

We started reaching out to the sites we found on AdClarity and… Once our new banner ads and landing pages were ready, we launched our campaigns simultaneously with various online publishers we identified on AdClarity.

LAUNCH OUR NEW CAMPAIGN

And Then…

Step 7

SUCCESS!!!

321

We increased our conversion rates from pre-qualified leads to qualified leads by 30%

We increased our marketing ROI by 10% (without increasing our budget!)

We also reduced our A/B testing from 15-20% of our marketing budget to 5-7%

WE WOULD LOVE TO HELP YOU DO THE SAME

FOR YOUR COMPANY!

So let’s get in touch!

Phone: +972.3.604 0622 | Direct: +972 53 426 4524

Contact Jonathan Eshel, our Sales Manager

http://www.adclarity.com/

Request a Demo

AdClarityM A R K E T I N G I N T E L L I G E N C E