Engaged: Deliver more qualified leads through your website
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12-Sep-2014 -
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Transcript of Engaged: Deliver more qualified leads through your website
Engaged :)
Delivering More Qualified Leads through your Web Site
Text Number32665 (FBOOK)
MessageLike activengage
My Story…
#Fail200 Monthly Leads
2% 1%2%
0%
95%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2006
One Year Later…
#Win1680 Monthly Leads
6% 2%4%
2%
86%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2007
+9%Conversion
Rate
300%Site Traffic
What is holding you
back?
Start Testing
Split Testing
Real World Example
Original Campaign
Treatment #1
Treatment #2
PRECOMMER
CE
Content Marketing
c
Content Marketing
c
Content Marketing
c
Content Marketing
c
Content Marketing
2011 Chevrolet Tahoe Boston
Flickr
Blog
YouTube
X
X
X
Live Chat
Personalized Invitations
Rich Media Consumer Experience
Video Meet & Greet
Up to 3% Website Visitors Engage in a Chat
Response Time
Full Name
Email Address Phone Number
72%81%
or
Visitor Data
Engagement Data
Conversion Data
Visitor Data
Unique Visitors
Total Visitors
Time On Website
Pages Per Visit
Click Path
Exit PagesEntrance Pages
Bounce Rate
Depth Of Visit
Keywords
Referring URLs
10
Engagement Data
Customer Engagement is about creating, stimulating or influencing shopper behavior
Intuitive Click Paths
Leaving Tells A Story
5Critical ContentMultivarient TestsVisit Length/Page
RecencyDirect Visits
Conversion Data
Conversion Rate =
Number of Goal Achievement Visits
Geographic Target
Conversion TypeDepth of Visit
Conversion Pages 5CRO
THIS PRESENTATION IS AVAILABLE ONLINE
WWW.SLIDESHARE.NET/ACTIVENGAGE
Todd L Smith
Chief Executive Officer
ActivEngage
800-441-7779
Twitter.com/activengage