Harness the Power of Cold Email to 3X Your Qualified Leads

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Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com

description

Learn how to write B2B cold emails that can drive sales and triple your qualified leads.

Transcript of Harness the Power of Cold Email to 3X Your Qualified Leads

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Harnessing the Power of Cold Email

Heather R Morgan|@HeatherReyhan www.salesfolk.com

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• 7 years of copywriting and content marketing

• Clients:

• Collaborated with Aaron Ross on compiling sequel to Predictable Revenue

About Me

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• Written emails that get as much as 38% response rates

• Generated 2-3x as many opportunities for the same cost of sales

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Email still beats all social media channels for bringing

leads.

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Build your network & fill your pipeline with

deals

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Inbound takes 6 months to 2 years to

ramp up

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With Outbound Email, You Call the

Shots

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97% of Cold Emails Are

Ignored

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7 Sins of Cold Email

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1. Crappy Subject Lines

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2. You Write Like a Robot.

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3. Longer than the Great Wall

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4. Value Muddled in a Sea of Junk

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5. Don’t Take Your Pants off on the 1st

Date

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6. Overdesigned HTML Emails

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7. Giving Up After 1 Email

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BAD COLD EMAILS

• 2-3 Examples• + Why They Suck• How to Change Them

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3 Ingredients to Great Cold Emails

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The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

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The Value Story

• Social Proof• Numbers/Stats• Show, don’t tell value

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The Call to Action

• Incentivize• Specific time or

“When”?

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The Email that Got 16 New Customers

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3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting

Heather R Morgan | Salesfolk CEO| [email protected]