In trust we trust ! Blablacar by frederic mazzella
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Transcript of In trust we trust ! Blablacar by frederic mazzella
Building Trust
in a peer-to-peer networkFrederic MAZZELLAFounder & CEO @BlaBlaCar_FR
ALONE RIDESHARING
80€Cost of motoring
20€20€20€
20€
People Powered Travel
Travel Search Engine
Trusted Community
A European phenomenon
A fast growing community
@BlaBlaCar_FR
A massive seat capacity
@BlaBlaCar_FR
A new transport network
@BlaBlaCar_FR
Making a difference
@BlaBlaCar_FR
WHY?
Context
+_____________
SupportEasy
?NEW
TrustPreviously only conveyed with
Quality & Branding in the former economy
Execution
HOW DOWE BUILD
P2P TRUST?
D.R.E.A.M.S.
RATED
ACTIVE
Lisa M26 y.o.
The Trust Framework by
D.R.E.A.M.S.
MODERATED SOCIAL
ENGAGEDDECLARED
D R E A M S
DECLARED
The Trust Framework by
RATED
D R E A M SThe Trust Framework by
ENGAGED
D R E A M SThe Trust Framework by
ACTIVE
Logged 1h agoResponse rate: 98%
D R E A M SThe Trust Framework by
MODERATED
D R E A M SThe Trust Framework by
SOCIAL
D R E A M SThe Trust Framework by
2007 2008 2009 2010 2011 2012 2013
DR . AM . DREAMSD . . AM .
10M
3M
Passengers transported
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
2.2
3.6
3.5
3.8
4.7
Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
D.R.E.A.M.S. PROFILE
TRUST LEVELS
4.2
2.2
3.6
3.5
3.8
4.7
Trust levels
GoingFurther
Sharing is BOOMING
BeTrustman.com Peers.org
RachelBotsman
Book
Thanks!