IN Media Kit 2015
Transcript of IN Media Kit 2015
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IN N Y . H n N .
IN New York targets afflu-
ent travelers during every
leg of their journey
before, during and after
their NYC experience.
IN New York magazine
is a full-sized, portable
monthly providing a
comprehensive, behind-
the-scenes, inside look
at the best New York City
has to offer from a vast
variety of restaurants,
entertainment, retail,
museums, galleries andspas. IN New York is
distributed in-room and
at the concierge desks
of more than 350 leading
hotels throughout New
York City and the tri-state
area, as well as onboard
Cunard Lines Queen Mary
2 and international flights
to New York City, in
corporate housing and
residential buildings,
visitor centers and in
international airlines VIP
and Amtraks first-class
ACELA lounges, reaching
9.4 million annually.
IN N Y . Your Travel Expert.2015 IN New York magazINe
N Y City visit s p is : H s n s
f ic nic ch st s n B y sh s. T st
l - n n c isin . Sh p y -c tchin f shi n.
F l cit nt n v y t n. IN N Y
is th t y t isc v in it ll.
COVER HERE
P blish sinc 2001 nt tin th l y t,
IN N Y is ist ib tt th n 350 l in
h t ls, v il bl in-n t th c nci s s,
si nti l b il in s, nnb C n Lin s
Queen mary 2 nint n ti n l fli hts
t N Y City.
JANUARY 2014
CitysGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIALSUPER BOWL
COVERAGE
CULTURE ON THECUTTING EDGE
INNEWYORK.COM
Sarah Jessica ParkerSparkles Onstage
In ev y Iss
SkYLINe This splashy opening edito-rial spread gives readers a behind-the-scenes glance at notable, timely cultural
events. Additional departments oftenfeatured include: FOOTLIGHTS, all aboutentertainment; ECLECTIC COLLECTOR,must-have art and antiques; DISH DUJOUR, delectable dining; IN STORE,trendy new shops; and STYLISH FINDS,all things chic and fashionable.
CaLeNdarS Provides readers with asnapshot of daily happenings throughoutthe city, including the current month aswell as two months in advancegiving
readers ample opportunity to catch thehot happenings around town!
Your PerSoNaL CoNCIerge Presented in aQ&A format, the citys leading conciergesgive their insider tips on what to see,where to go and what to doand, espe-cially, whats currently on trend in NYC.
maP The large foldout map offerstravelers up-to-date subway maps andan address locatormaking it easy tofind the nearest cross street of anydestination on any avenue.
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2015 IN New York magazINe
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Demographic Pro le
r d phicsg n Male 40.3%Female 59.7%
av a 49m it l St t sMarried 56.2%Unmarried* 43.8%*single, partnered, separated, widowed, divorced
affl nc
Average Household Income $182,000Average Household Net Worth $855,000
e c ti n n e pl y nt
Graduated College+ 68.6%Post-Graduate Study/Degree 31.4%Professional/Managerial Employment 65.5%
r en nt 83.9% of readers pick up their issue of IN N Y
in the hotel.
80.8% are repeat readers of IN New York Magazine.
Readers spend an average of 47 minutes, in total,reading IN New York Magazine.
Visitors refer to the magazine 2.7 times during their trip.
Readers share the information with others: each issuehas 5.6 readers per copy.
IN New York Magazine is the primary source of visitorinformation for 71.4% of readers.
Source: 2005 IN New York Magazine Reader Profile Study, MRI
JANUARY 2014
CitysGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIALSUPER BOWL
COVERAGE
CULTURE ON THECUTTING EDGE
INNEWYORK.COM
Sarah Jessica ParkerSparkles Onstage
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2015 IN New York magazINeReaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms.Average monthly circulation of 141,000.
Distribution
P ly ist ib t tth s l c ti ns:
H t ls/Cl bs414 Hotel50 NYC*6 Columbus, A Sixty Hotel60 Thompson70 Park Ave. Hotel*Alexander Hotel*Algonquin, TheAmeritania Hotel*Amsterdam Court HotelAndaz 5th Ave.Archer New York HotelAstor on the Park*Avalon Hotel NYC, The*
Baccarat Hotel and ResidencesBelvedere Hotel*Benjamin, The*Bentley, The*Best WesternBest Western Arena HotelBest Western BoweryBest Western Plus Hospitality
House*Best Western President HotelBest Western SeaportBlakely New York HotelBowery HotelBroadway Plaza Hotel, TheBroom NYC, TheBryant Park Hotel, TheCandlewood SuitesCarlton Hotel*
Carlyle, The*Carvi HotelCasablanca Hotel*Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*CitizenMCity Club HotelClarion Park AvenueClub Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony ClubComfort Inn W. 39th St.*Concorde Hotel
Conrad HotelCornell Club, The*Cosmopolitan Club*Cosmopolitan Hotel TribecaCourt ,TheCourtyard by Marriott Manhattan/
Fifth Ave.*Courtyard by Marriott Manhattan/
Midtown EastCourtyard by Marriott Manhattan/
Upper East SideCourtyard by Marriott Times Square
WestCourtyard by Marriott/SoHo*Courtyard by Marriott/Times Square
SouthCrosby HotelCrowne Plaza Times Square
Manhattan*Desmond Tutu CenterDistrikt, The*DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan Hotel
New York*DreamDream DowntownDuane Street HotelDumont NYCDylan Hotel*East Houston HotelEast Village HotelEastgate Tower HotelElement Times Square
Empire HotelEurostar Wall Street
*Indicates magazine is in-room at these hotels
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Park Central New YorkPark Hyatt New YorkPark Lane New YorkPark South Hotel*Pearl HotelPeninsula New York, ThePenn Club of New YorkPhillips Club, ThePierre New York, A Taj Hotel, The*Plaza, ThePOD 39 HotelPOD HotelPremier, ThePrinceton Club of New York, The*Quin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57Renaissance New York Hotel
Times SquareResidence Inn Marriott 48th & LexResidence Inn Marriott
Times Square, The
Ritz-Carlton New York, BatteryPark, The
Ritz-Carlton New York, CentralPark, The
Ritz-Carlton, Westchester, TheRiver Club*Riverside Tower HotelRockefeller Center Hotel*Roger New YorkRoger Smith HotelRoom Mate GraceRoosevelt Hotel, TheRoyaltonSalisbury HotelSan Carlos Hotel*Sanctuary, The
Setai ClubSeton HotelShelburne NYC*Sheraton New York Hotel
and Towers*Sheraton Tribeca*Sherry-Netherland Hotel, The*Shoreham HotelSIXTY LESSkyline HotelSMYTH HotelSofitel New York
SoHo Grand Hotel, TheSoHo House New York, TheSolita SoHo Hotel*St. James HotelSt. Regis New YorkStandard East VillageStandard New YorkStaybridge SuitesStrand Hotel, The*Surrey, The*Sutton Court HotelTime, The
Tribeca BluTribeca Grand Hotel
Trump International Hotel & TowerTrump SohoTuscany, TheUniversity Club*Viceroy, TheW DowntownW HobokenW New YorkW Times SquareW Union SquareWaldorf Astoria, The*Waldorf Towers, TheWarwick New York, The*Washington Jefferson Hotel*Washington SquareWellington Hotel
West 57th Street, by HiltonWestHouse HotelWestin Governor Morris, TheWestin New York at Times Square*Westin New York Grand Central,
TheWingate by Wyndham (W. 35th)Wyndham Garden (W. 36th)*Wyndham Garden (W. 58th)Wyndham Garden Inn ChelseaWyndham Midtown 45Wyndham New Yorker
Yale Club of New York City, The*Yotel New York B lyn/Q ns/L n Isl n /St t n Isl nAloft Brooklyn*Box House Hotel, The *Best Western Brooklyn BayBest Western Gregory HotelComfort Inn Crescent St.Condor HotelCrowne Plaza LaGuardia Airport
Fairfield Inn (LIC)
Fairfield Inn and Suites BrooklynFairfield Inn & Suites LICFairfield Inn Marriott (Jamaica)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn LaGuardiaHenry Norman HotelHilton Garden Inn Queens/JFK
AirportHilton New York JFKHome2 Suites by Hilton (LIC)Holiday Inn Express BrooklynHoliday Inn Express JFKHoliday Inn LaGuardia*Holiday Inn Manhattan View (LIC)Hotel Allegria (Long Beach)
Hotel Indigo BrooklynHotel Le Bleu*LaGuardia Marriott CourtyardMarco Hotel LaGuardiaNew York Marriott Brooklyn Bridge
HotelNU HotelNY Moore HostelParc Hotel, The*Pointe Plaza HotelQ4 HotelRamada Staten Island
Sheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at LaGuardia*Z Hotel New York (LIC)
N J s y H t lsClarion Hotel Empire
MeadowlandsClinton Inn Hotel *Doubletree by Hilton Jersey City *Hampton Inn CarlstadtHilton Hasbrouck Heights
Hilton at Newark*
Hilton Short Hills *
*Indicates magazine is in-room at these hotels
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Holland Motor Lodge, Jersey CityHoliday Inn, Harmon MeadowHoliday Inn, Hasbrook HeightsHoliday Inn Express, ParamusHyatt Regency Jersey CityLaQuinta Inn & Suites, MeadowlandsMadison HotelOakwood Corporate Housing
Jersey CityRenaissance Meadowlands *Renaissance Newark AirportSheraton Crossroads MahwahSheraton Edison Hotel Raritan
Center NJ *Sheraton at Newark Airport
Sheraton ParsippanySpringhill Suites by MarriottW Hotel, HobokenWestin Jersey CityWestminster Hotel
C nn ctic t H t lsCompass Furnished ApartmentsHilton Stamford HotelHoliday Inn Select Stamford *Stamford Marriott Hotel *
C p t H sinAlternative Business AccommodationsAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United NationsBridgestreet Corporate HousingChurchill Corporate HousingExecustay by MarriottFurnished QuartersMaison InternationalNYC-JC Luxury Suites
Oakwood Corporate HousingGlobe Quarters
Radio City ApartmentsSky City Apartment RentalsSuites at Silver TowersThe Nash Oakwood Extended
Stayai lin s: In-Fli ht n /VIP L n sAir France Lounges at:
Charles De Gaulle, Orly & JFKAmerican Airlines Gate Service in:
London, Brussels, Paris,Frankfurt & Zurich
AMEX Centurion Lounge Mexico City Airport, BritishAirways Lounges at: Heathrow,Manchester, Gatwick & JFK (also
serves as the main lounge forCathay Pacific, Iberia, All NipponAirways, Qantas)
EL AL: On aircraft and at JFKContinental Airlines Presidents
Club at NewarkEmirates Lounge at JFKEOS/MAXjet Lounges at:
Stansted, UKEtihad AirlinesSwiss International AirlinesTeterboro Airport
United Airlines Red Carpet Club at:JFK, LaGuardia and NewarkVirgin Atlantic Lounges at:
Heathrow, Gatwick, JFK &Newark
C ns l t s & missi nsPermanent Mission of Algeria
to the U.N.Permanent Mission of Belgium
to the U.N.Permanent Mission of Germany to
the U.N.Permanent Mission of Russia
to the U.N.C nv nti ns/T Sh s/Sp ci l ev ntsAffordable Art FairArchitectural Digest Home
Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits
Convention CenterGrand GourmetHotel/Motel & Restaurant Show at
Jacob K. Javits Convention CenterNew York Times Travel Show at
Jacob K. Javits Convention CenterSolstice In Times Square
Taste of Times SquareWinters Eve
C p ti ns In N Y City5 Penn Plaza111 Eight AvenueCapital OneLuxury Attach CorporateTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential SohoUK Trade & InvestmentUnited NationsSecratariat Building
r si nti l90 Washington170 East End325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheAtlas Building
Avalon Riverview, Long Island City,The
Baxter Street DevelopmentCompany, LLC
DJK ResidentialDouglas Elliman Real EstateFoundry ResidentialHeritage at Trump PlaceMadison Belvedere, TheManhattan HouseMarc, TheNicoleNYbG AttacheNYC-JR (Jersey City)OceanOne Beacon CourtOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57Stonehenge VillageTribeca Tower
WIS NOS DOLORTIONSENIM VER ING
APRIL 2014
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
IdinaMenzelReturns toBroadway
G E T N
Y C D E
A L S A N D
O F F E R
S A T
I N N E W
Y O R K
. C O MA LOOKBACK AT 1964
NATURES BESTSPAS AND SHOPS
*Indicates magazine is in-room at these hotels
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Trump World Toweroth L c ti ns34th Street Partnership9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAltour American ExpressAmerican Girl Place
American Language InstituteAmerican Management Association
Amtrak Club Acela First ClassLounges Boston, Chicago,New York, Philadelphia,Washington, DC
Amtrak Passenger Cars on Trainsfrom Chicago to New YorkMontreal to New York
Barneys New YorkBeyond Group TravelBig Apple GreeterBloomingdales Visitor CenterBloomingdales SoHo Guest
Relations CenterBrooks BrothersCapricornChamber of CommerceCliqcarDiscover NY with Kitt GarrettEmpire CLSEquinox at 54th St.Excel Limousine Services (Queens)FAO SchwarzFederal HallFountain Gallery
Gem Limo
Grand Central PartnershipGray Line New York
Sightseeing Visitors CenterIntrepid New YorkerJacob K. Javits Convention CenterKATIE ShowKLS Worldwide Chauffuered
ServicesLower Eastsid BIDMadame TussaudsMacys Visitor CenterMemorial Sloan Kettering Cancer
CenterNew World Travel
New York Airport Shuttle (CityExperts Desk)New York Athletic ClubNew York City College of
TechnologyNew York Presbyterian Guest
Facility*New York Water Taxi: Tour & Travel
Partner reaching millions oflocals on boats and ticket boothlocations
NY Presbyterian Weill Cornell
Hospital Campus
NYC & Company KiosksChinatown, Financial
District and HarlemNYC & Company Visitors CenterNYUQueen Mary 2RossinisSaks Fifth AvenueShops at Columbus Circle, TheShrine NYCSurfside Marina 3 at Chelsea PiersTent & TrailsThomas Cook India Ltd.Times Square Visitor Center
Travelex Worldwide Money(multiple locations)Upper Manhattan Empowerment
ZoneUSO Metropolitan NY Port Auhority
TerminalWempe Jewelers
*Indicates magazine is in-room at these hotels
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Editorial Calendar2015 IN New York magazINe
IN eVerY ISSueSkYLINe
This splashy opening editorial spread gives readersa behind-the-scenes glance at notable, timelycultural events.CaLeNdarSProvides readers with a snapshot of dailyhappenings throughout the city for the next threemonths, as an enticement to return to the city.Your PerSoNaL CoNCIergePresented in a Q&A format, the citys leadingconcierges give their insider tips on what to see,where to go and what to do in NYC.maPThe large foldout map offers travelers up-to-datesubway maps and an address locator.
JaNuarY wh ts NPLUS: Art and AntiquesFeBruarY Sp ci l dinin IssPLUS: Romantic GiftsmarCH e it s Pic s, By N i hb hPLUS: Art and AntiquesPLUS: City of Jazz
aPrIL Sp in F shi n
maY Sp ci l dinin Iss
JuNe Hi h-t ch g s n S vic s
JuLY Chic Sh ppin upt n n d nPLUS: Where Celebrity Kids Go
auguST T v l s ulti t B c t Itin y
SePTemBer F ll F shi n
oCToBer F ll f B ty
NoVemBer Sp ci l dinin Iss
deCemBer Sp ci l gift g i Iss
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleriesand more in every issue. Below is an overview of our planned feature stories. Youll nd all this content and more at inn y .c .
JaNuarY: wh t's N
JANUARY 2014
CitysGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIALSUPER BOWL
COVERAGE
CULTURE ON THECUTTING EDGE
INNEWYORK.COM
Sarah Jessica ParkerSparkles Onstage
aPrIL: Sp in F shi n
WIS NOS DOLORTIONSENIM VER ING
APRIL 2014
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
IdinaMenzelReturns toBroadway
G E T N
Y C D E
A L S A
N D O F
F E R S A
T
I N N E W
Y O R K
. C O M
A LOOKBACK AT 1964
NATURES BESTSPAS AND SHOPS
FeBruarY: Sp ci l dinin Iss maY: Sp ci l dinin IssmarCH: e it s' Pic s,By N i hb h
JuNe: Hi h-t ch g s n S vic s
JuLY: Chic Sh ppin upt nn d n
oCToBer: F ll f B tyauguST: T v l s ulti tB c t Itin y
NoVemBer: Sp ci l dinin IssSePTemBer: F ll F shi n deCemBer: Sp ci l gift g i Iss
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Advertising Rates, Size, Specs and Schedules2015 IN New York magazINe
where magazine
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raTeS/SIzeS
uNIT 1 x 3x 6x 9x 12x Full Page $12,360 $11,740 $10,955 $10070 $8,5302/3 Page $10,465 $9,950 $9,010 $8,210 $7,225
1/2 Page 10,080 $9,570 $8,670 $7,960 $6,960 Horizontal Only 1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995
1/6 Page $3,475 $3,320 $2,990 $2,735 $2,265 Verti cal Only
1/12 Page $2,045 $1,935 $1,755 $1,534 $1,265
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.**Add 1/4 on each side of center line of spine for safety margin.All ads must conform to the dimensions above. If they do not, the ad will bemodified to fit the appropriate space at the advertisers expense.
SPeCIFICaTIoNS uNIT NoN-BLeed BLeed LIVe area*
2 Pg. Spread** 15 3/4" x 10 1/2" 16 1/2" x 11" 16" x 10 3/4"
Full Page 7 7/8 x 10 1/2 8 3/8" x 11 8" x 10 3/4
2/3 Vertical 4 5/8 x 9 3/4 1/2 Horizontal 7 x 4 3/4
1/3 Square 4 5/8 x 4 3/4 1/3 Vertical 2 1/4 x 9 3/4
1/6 Vertical 2 1/4 x 4 3/4
1/12 2 1/4 x 2 3/8"
1/4 = .253/4 = .75
3/8 = .375
3/16 = .18755/8 = .625
7/8 = .875
uSeFuL meaSuremeNTS:2/3 V t
4 5/8" x 9 3/4"
1/3 V t2 1/4"
x9 3/4"
F ll P7 7/8 x 10 1/2- Non-Bleed
8 3/8 x 11 - Bleed8 x 10 3/4 - Live Area
2 P Sp15 3/4 x 10 1/2 - Non-Bleed
16 1/2 x 11 - Bleed16 x 10 3/4 - Trim
1/2 H i7" x 4 3/4"
1/6 V t2 1/4"
x4 3/4"
1/3 Sq4 5/8 x 4 3/4
1/12 Sq2 1/4 x2 3/8
ISSue ad CLoSe maTerIaLS due
JULY MAY 22 MAY 29AUGUST JUNE 23 JUNE 26SEPTEMBER JULY 23 JULY 30OCTOBER AUG. 21 AUG. 28NOVEMBER SEPT. 23 SEPT. 29
DECEMBER OCT. 23 OCT. 30
ISSue ad CLoSe maTerIaLS due
JANUARY NOV. 20 NOV. 26FEBRUARY DEC. 19 DEC. 29MARCH JAN. 23 JAN. 29APRIL FEB. 20 FEB. 27MAY MARCH 20 MARCH 27
JUNE APRIL 22 APRIL 28
adVerTISINg deadLINe
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